A Presentation by

Group 1
Gourav Kumar Jena
(UM18007)
Aritra Mitra (UM18013)
Balaram Saha (UM18018)
Gaurav Singh (UM18023)
Sarthak Kabi (UM18059)
 Strategy- Strategy-
Product Why
Introduction DIY Traders and
Categories Quartz?
Consumers Developers

• One simple belief: ‘A great day starts with a great

shower’

• Pioneer in the shower industry

• Innovation started from the 70s and they are

doing it again

• So why was the change needed?

 Product Strategy- Strategy-
Why
Introduction Categorie DIY Traders and
Quartz?
s Consumers Developers

ELECTRIC SHOWER MIXER SHOWER VALVE INTEGRAL POWER SHOWERS

(GAINSBOROUGH) (AQUAVALVE 609) (AQUASTREAM THERMOSTATIC)

 Heating elements  Manual and  Compact unit of both

heated water to thermostatic thermostatic mixer valve
required temperature  Need for excavating and a booster pump
 Convenient for small bathroom wall (2  18 litres/minute
bathrooms as boiler to days work)  Presence of bulky box on
store hot water was  Provision for wall
eliminated additional booster  Less reliable than
 Mounted in bulky white pump combination of mixer
box shower valve and booster
 Poor water flow pump
 Strategy- Strategy-
Product Why
Introduction DIY Traders and
Categories Quartz?
Consumers Developers

WHY CHANGE?
• Consumers- Ease of use
• Plumbers- Ease of installation

BRAIN BEHIND QUARTZ

• Mix water remotely
• Control the valve by electronics

BENEFITS
• Easy and fast installation
• Stability in terms of pressure and temperature

AFTER SHOWERS
• Planned to launch a Body Jet
• Targeted major shows for the launch
 Strategy-
Strategy-
Product Why DIY
Introduction Traders and
Categories Quartz? Consumer
Developers
s

UK Shower Market (by product type and lu e p

p ro
ro p
p o
o s
s it
it io
io n
n forr aa
fo
•• FFu lfils
ulfi thee vvaalue
ls th vveen ien
nie nccee
channel) in s t
t a
a ll
ll a
a ti
t o
io n
n ,
, c
coonn
DIY
D IY -- eeaassyy ins
ccoosstt +
DIY Sheds Showrooms Tradeshops Others
t – In
In it
it ia
ia l
l +
t a l
l cco
o s
s t –
•• LLoowweerr to tota
165000
ce mm e
e n
n tt ++ rvic
sseerv ing
icin g
re
re pp la
la c e
330000
55000

550000
400000 UK Shower Sales
70000 110000
80000 20000 Seco
nd
E le c t r ic Showe r s Mixe r Showe r s Power Shower s Show
er
re mm iuiumm ooff
ff ing
eerrin g New
10%
a p p r e Repla
Seerrvvee aass a ers lilikkee B
Build
•• S B &
& Q
Q nd
aan d 15% ceme
ghh p a
part r t n
n er s
thrroou
th ug h aannnneels
ls
Com nt
dis t
t r
rib
ib u
u t
tio
io n
n c
c h merci Show
t h
oothe e r
r d is al er

o r ccoo n
nssuu m
m eerr 6% 44%
neeeed d f
f o r
inaattee n
New
•• E min
Elilim Pene
ccaammp ign
paaig n tratio
n
25%
 Strategy-
Strategy- Traders
Product Why
Introduction DIY and
Categories Quartz?
Consumers Developer
s
Margin (In Euros) orr
ffo
n s
s c
c h
h e
e m
m eess
•• C Coommm is
missio s io n orr
ffo
p s aa nn d
d P
P lu
lu mm bbeers
rs
60 d
Traades
Tr es hh o
o p s z..
Qu uaarrttz
Aquastyle Aquavalve 609
135
o ti o nn oo f
f A
A q
q uu aali
lissaa Q
ommotio
105
prro
Aquavalve value Aquastream
225
Thermostatic p
130 Aquastream Manual Quartz Standard
o pp lu
lu mm beerrss
b ffoorr
r a in in
in g
g t
t o
ificc ttrain
345 Quartz Pumped Aquaforce 1.0/1.5 Bar
175 Aquaforce 2.0/3.0 Bar •• SSppeeccifi ing
icin
sseerrvvic g ooff
a tio nn a
a nn d
d
tallllatio
inssta
in
uaarrttzz..
275
110
A qu
Aq uaalilissaa QQu

m e s fo
forr D
D eevveelolop peersrs
l S
S cc hh e
e m e s Power Showers in Tradeshops
•• Sp
S peecciaial
ng t
thhee p
p rroodduucctt
dis u n
isccoountiti n g
wit
w ithhoouutt d
rattee..
17%
ra 20%
Triton

f s a le
le ww h
h il
il e
e t
t h
h ee rreesstt Mira

5500% % oon n ttiimmee oof sa hee

Gainsborough
••
or fl
flaatt is
is s
s o
o ld
ld bbyy tth Aqualisa
fteerr h
aaft ussee or
hoou Masco
23%
peer.
Others
lop
deevveelo
d r. 23%

15% 2%
THANK YOU