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RANDOM
SAMPLING
W H AT I S A M U LT I S TAG E
RA N D O M S A M P L I N G ?
It is a probability sampling
technique that divides /
separate large populations into
stages to make the sample
size more specific.
Samples in each stage is being
divided into smaller and
smaller units.
Multistage sampling can be a complex form
of cluster sampling because it is a type of
sampling which involves dividing the population
into groups (or clusters). Then, one or more
clusters are chosen at random and everyone
B U T.the
within . .chosen cluster is sampled.
Cluster sampling uses clusters whereas
multistage sampling uses stages.
In this method,
T H E W H O L E P O P U L AT I O N
IS DIVIDED IN THE FIRST
S TA G E W H E R E A RA N D O M
SAMPLE IS SELECTED
I N T H E T H I R D S TAG E ,
SAME PROCESS WILL BE
D O N E I F N E C E S S A RY
I N T H E S E C O N D S TAG E ,
T H E F I R S T S TAG E I S
SUBDIVIDED AGAIN INTO
UNITS FROM WHICH
ANOTHER SAMPLE IS
SELECTED
HERE IS A
VISUAL
EXAMPLE
O F A M U LT I S TA G E R A N D O M
SAMPLING
LO O K A N D
O BS E RV E .
A S YO U C A N S E E I N T H E
C H A RT , I T S H O W S H O W A 125
P O P U L AT I O N I S B R O K E N
DOWN INTO GROUPS. A 100
P O P U L AT I O N O R A G R O U P
IS BEING DIVIDED INTO A 75
25
0
Item 1 Item 2 Item 3 Item 4
Let’s consider the sample location as the USA. The
research goal is to assess the online spending trends
of people in the US through an online questionnaire.
Researchers can form their sample group comprising
200 households in the following manner: