MASS MEDIA

VIVIAN T. BALUBAL

1
 Objectives
•To know the roles of mass media.
•To avoid the negative impact of media
on education and transform or change
them into positive impact so that media
can inform, educate, entertain and
persuade people in a more responsible
manner.
April 24, 2020 3
 MASS MEDIA

- are tools for the transfer of information,

concepts, and ideas to both general and
specific audiences
FUNCTIONS OF
MASS MEDIA
To inform
To educate
To entertain
Mass Media has been universally
characterized by four attributes;
these are:
Broad appeal
 Speed
Availability
Low cost
 TYPES OF
MASS MEDIA
Print media
Electronic media
Interactive media
Impact of Print media
in Education
• Fr. Francis Arackal said, “Newspapers
are common man’s university”.
• It is the oldest media forms that
include books, newspapers,
magazines, journals, newsletters, and
other printed material.
 Impact of Electronic Media in Education
Television Radio
• Television can be a powerful • Radio is a powerful mass medium
teacher. used in education for
disseminating information,
• Television programme
imparting instruction and giving
stimulate visits to the zoo,
libraries, bookstores, museums entertainment.
and other active recreational
settings, and educational • Radio has the power to bring the
videos can certainly serve as world to the classroom, and
powerful teaching devices programme could be presented as
textbooks on the air.
Mobile Devices
The advent of mobile devices have changed the
learning methods of students. Students store all their
notes in mobiles and study from it because it’s easy
and convenient.
 Impact of Internet in
Education
• The Internet has a significant potential for
providing children and youth with access to
educational information, and can be compared
with a huge home library.
• Regardless of gender, race, age, geographic
location, language or any disability, internet
gives an equal chance to all to progress in the
field of education
ROLES IN EDUCATION
 store information until it is needed or
wanted.
 distribute it over distances to reach the
student wherever he happens to be,
instead of bringing him to the teacher.
 present the information to the student
through various senses and in many
modes.
 give the student the opportunity to reach
the material and respond in many ways
ROLES IN EDUCATION
• transmit messages to receiver.
• not only inform but persuade.
• used for entertainment and commercial
as well as non commercial.
• Without mass media there would be no
social, economic and political system.
• reach large number of people such as
television, newspaper, radio, cinema etc.
 IMPACT OF MEDIA IN EDUCATION
Positive Impact Negative Impact
• Enhanced education • makes student dull and lazy
• No in-depth learning and proper
• There are two major research
approaches to using • encourages mass learning without
quality learning
media and technology
• Teachers/students have become
in schools. First, duplicators of Wikipedia
students can learn • media has become their guru,
“from” media and master and teacher.
• It poisons the learners with various
technology, and unethical or indecent contents in
second, they can learn print or video forms.
“with” media and • There is a connection between
excessive Internet use and
technology depression, drug abuse, isolation,
and suicide. 13
CONCLUSION
Nelson Mandela said,
“Education is the
most powerful
weapon which you
can use to change
the world.”
-Media is a gift to education
which in turn is a blessing to
humanity.
 Bibliography
Books
Syed, M. H. (2006). Mass Media and Journalism. New Delhi: Anmol Publication Pvt. Ltd.
Muniruddin. (2005). Impact of Journalism. New Delhi: Anmol Publication Pvt. Ltd.
McLuhan, Marshall and Fiore, Quentin. (2001). The Medium is The Massage. USA: Gingko Press, Inc.
Articles
Reeves, Thomas C. (1998). The Impact of Media and Technology in Schools. U.S: The University of
Georgia.
Weerasinghe, Thiranjala. (2009). “Don’t be a bookworm”. Bangalore: Deccan Herald Education.
Internet
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