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  • Talk-Till-You-Die Solution Offers Affordable Communications Plan

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    Alistair Tody
    20 просмотров6 страниц
    The document summarizes a telecommunications company's new "TTYD" communications package. The key points are: 1) The TTYD package offers competitive pricing with total revenue of €645,206 per single user over 24 months, lower than their main competitors. 2) Additional incentives for the TTYD package include free usage for the first 3 months of each of the first two years. 3) With 773.5 estimated users, the TTYD package would earn a total profit of €134,315 and break even with just 2 users. 4) Marketing should promote the TTYD package's low extra minute, SMS, and data pricing and target the 26-

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    Оригинальное название

    Asta Brata_PeakTime

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    The document summarizes a telecommunications company's new "TTYD" communications package. The key points are: 1) The TTYD package offers competitive pricing with total revenue of €645,206 per single user over 24 months, lower than their main competitors. 2) Additional incentives for the TTYD package include free usage for the first 3 months of each of the first two years. 3) With 773.5 estimated users, the TTYD package would earn a total profit of €134,315 and break even with just 2 users. 4) Marketing should promote the TTYD package's low extra minute, SMS, and data pricing and target the 26-

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    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    20 просмотров6 страниц

    Talk-Till-You-Die Solution Offers Affordable Communications Plan

    Загружено:

    Alistair Tody
    The document summarizes a telecommunications company's new "TTYD" communications package. The key points are: 1) The TTYD package offers competitive pricing with total revenue of €645,206 per single user over 24 months, lower than their main competitors. 2) Additional incentives for the TTYD package include free usage for the first 3 months of each of the first two years. 3) With 773.5 estimated users, the TTYD package would earn a total profit of €134,315 and break even with just 2 users. 4) Marketing should promote the TTYD package's low extra minute, SMS, and data pricing and target the 26-

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 6

    TALK-TILL-YOU-DIE

    ASTA BRATA’s
    SOLUTION
    Rivals Typical 24-months client’s total expense*

    Total Expense

    Call Me Maybe 1291,036 Cheapest in the market

    Hello 1933,28
    TTYD should be
    Hotline Bling 3831,8 0,5 * 1291,036

    One Call Away 1826,968

    645,518 or less
    Payphone 6008,6

    *Refer to excel sheet Single User 24 months


    TTYD Package Our Total Revenue
    We offer a TTYD plan From our package, we counted that
    package. The total revenue the maximum revenue for single user
    in 24-months period would be
    from single user still 645.20624€ and the total maximum
    645.20624 € (refers to excel revenue would be 499067,0266€
    sheet TTYD Plan 24-months)
    We multiple 645.20624 with 773.5
    [demand calculated with D(E) =
    The additional incentives 1210*0.5^E/100] for calculation
    would be : accuracy.

    First 3-months of usage in


    1st year will be free. The profit from single user then
    would be 173,64624€ (645.20624-
    First 3-months of usage in 471.5)
    2nd year will be free.
    Total profit
    November, 2nd year will be
    173.646*773.5 = 134315.181
    free because of Latvian
    Independence Day in
    November.
    TTYD PACKAGE
    Base 11,99€
    Price

    Minutes 280

    Extra 0,009€
    Minutes

    SMS 200

    Extra SMS 0,0036€

    Data 1250 MB

    Extra MB 0,007€
    Break-Even Analysis

    TTYD only needs 1,118 clients which can be rounded to 2 clients


    to hit the point of Break-Even.
    For the calculation refer to excel sheet BEP Analysis
    Recommendation for Marketing

    TTYD extra price for The segment of 26-45


    minutes,SMS, and data is
    very low compared to other and >45 combined is
    competitor. Marketing 60% of the total
    should promote the extra market size.
    price and give clients
    better understanding about These two market
    the price and value offered needs to be the
    by TTYD.
    target, because the
    Reaching demand as high as
    possible is a must for TTYD package is maximized
    the make up for the 50% to the minutes of
    threshold because of the calling as they
    blunder.
    prioritize it.

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