MEDIX 24/7

Group members :

 Kazi Muntasir 181011224

 Shafidul Islam 173011053

 Junaid Amin Rafi 173011150

 Nazmul Hassan Hridoy 172011112

 Muhtasim Faruque 173011137

 INTRODUCTION
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 New Service Based Business

 Parent Company Square Hospital

 Fast Services all around Dhaka

MEDIX 24/7  Free Services for underprivileged people

Vision

To be a first Nation-wide renowned healthcare organization even

crossing the boundary who is known for clinical quality and
outstanding service

Mission

Saving & Enriching Lives

TARGET CUSTOMERS
Huge Amount of Lower class and Middle class

Free Medical Checkups, Consultations & medicine in

monthly basis

App targets youths, teenagers and smartphone

users

Commerce operation from Dhaka

24/7 EMS Calls

COMPETETIVE ANALYSIS

MEDIX 24/7
 Emerging E-Commerce Business in Bangladesh
 Concept taken form an Israeli Paramedics
Services - Ambucycle and Eli Beer
 No competitors but rather we have hospitals like:

1. BRB hospital
2. Apollo hospital
3. United Hospital Limited
4. IBN Sina
 STRENGTH AND WEAKNESS

Strength of Medix 24/7

 Better Doctor – Local and Foreign Doctors

 Value of Money - Medicine Delivery and Service
Feedback

Weakness of Medix 24/7

 Lack of Awareness - Unaware of this kind of service

 Company controversies – Square Hospital faces a lot of
controversy
MARKETING MIX
SERVICE STRATEGY :

 Website and App based

 Sole Motive - Provide Medical Service

 Provide Doctor Consultation

 Subscription Plan –

1. Bronze
2. Silver
3. Gold
 Medix 24/7 Application

 App launched for both operating system

 GPS locator
 Motorbike -
1. Medical Kit
2. Stitching Kit
3. CPR Equipment
 MEDIX 24/7

Other Services

 Home Nursing Services

 Medical Visa Processing

 Blood Donor Directory

Payment System -

1. Bkash

2. Credit Card
 MEDIX 24/7

PRICING STRATEGY

 Two part pricing :

-Fixed fee: 150 BDT ( Ambulance service inside Dhaka)

-Variable fee: 200 – 1 thousand ( Depending on

prescription)

 Price cutoff for derived people

PRICING OBJECTIVE

Service quality leadership

Maximize market share

Market penetration pricing

Gain customer loyalty

Reasonable profits
• PRICING METHOD

• Going rate pricing :

- Price of its services in line with the competitor’s

prices

- may charge more or less depending on the value,

product offer
DISTRIBUTION STRATEGY

*B2C distribution channel in

paramedical activities

*Use middle man to provide other

activities

*First in Bangladesh so need to inform

the customers through advertisement.

*Will start first in Dhaka city through by

a mobile app and website.

*Not only medical emergencies but also other

facilities.
 Promotional strategy:

❖ Responsive ● Social Media

website ● Radio

❖ SEO ● Television
● Billboard
❖ PPC & Display
add ● Newspaper
● Magazine
FINANCIALPROJECTION

Overall Revenue NOT AIMING

PROFIT FOR
Number Details Amount (TK.) Approximate FIRST 6
1 EMS Calls 4,380,000 MONTHS
2 Subscription Plan 178,850,000

3 Segments 63,000,000

Total Revenue 246,230,000

Number Company Name Amount (TK.) Approximate

1 Square Group of Company 5,000,000

2 WHO (World Health Organization) 100,000,000

3 Square Hospital 200,000

4 NGO and Aid’s Center 4,800,000

5 Bill Gates Charity Foundation 50,000,000

Total Invested Amount 160,000,000

InvestorsINVESTORS
of MedixOF MEDIX24/7
24/7
 Place Your Picture Here and send to back

PROJECTED CASH OUTFLOW FOR A YEAR

Name TK. (Approximate)

Marketing Promotion 30,000,000
Asset Accusation 8,000,000
Salary (Paramedic and Delivery Boy) 12,000,000
Application and Website R&D 2,000,000
Admin Salary 2,400,000
Call Centre 2,400,000
Medical Equipment
IT Framework
5,000,000
3,000,000
AWESOME
Website Domain
Application Development
180,000
60,000 SLIDE
Office rent 1,200,000
Total Cash Outflow 6,6240,000
 Variable Cost
Break-Even Margin =
Total Fixed Cost Details TK. (Approximate)
Contribution Margin (Total Revenue – Total Variable Cost)
Salary (Paramedics and 3,000,000
Admins)
Website Domain 180,000

Fixed Cost Application Development 60,000

Details Tk. (Approximate) Office Rent 1,200,000

Get a modern PowerPoint

Bike Depreciation Cost 800,000 Total Fixed Cost 4,440,000

Utility Bills 600,000

Maintenance Cost of R&D 2,000,000

Bike Maintenance 2,400,000

Total Variable Cost 5,800,000

Contribution Margin = (246,230,000 - 5,800,000) = 240,430,000tk.

Break Even Margin = (4,440,000/240,430,000) = 0.01846691345 x 100% = 1.8%

 Not fixed but can fluctuate

 Breakeven per unit is not available rather than the percentage is calculated
Thank You
POSTER