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1 IN MARKETING
4Ps
PRODU
• Which
CT new product should be launched?
• How, when and where should we test the product?
• How can we differentiate/position our products from
competitors?
• How should be the packaging?
1 IN MARKETING
4Ps
PRI
• What
CE should be the price of our product?
• What should be the pricing strategy of the product?
• What are Đoŵpetitor’s priĐes aŶd priĐiŶg strategies?
• How much value for customers is created at a certain price
level?
1 IN MARKETING
4Ps
PROMOTI
• Which medium of communication should we use to promote the
ON
product?
• How much money should be allocated for promotion?
• What would be impact of promotion through different medias?
1 IN MARKETING
4Ps
PLA
• Which location?
CE
• What should be geographical scope/limitation of product
selling?
• What kind of distribution channel should be required?
1 IN MARKETING
OTH
• How many customers are satisfied with our products/services?
ER
• How many loyal consumers does our company have?
• How can Customer Relationship Management (CRM) can be strengthened to
gain competitive edge?
2 IN HRM
PERFORMANCE MANAGEMENT
• Increase of almost
200%
BEHAVIORAL ECONOMICS/FINANCE
4 IN POM
OPERATION PLANNING
•How and where can the resources be deployed for its maximum utilization?
•What product/service design would be accepted by market?
4 IN POM
DEMAND FORECASTING & DECISION
ANALYSIS
•What/how should be supply chain and distribution channel so that product should
reach in time and at place?
•How can JIT and Kaizen be implemented in organization?
FEATURES OF GOOD
RESEARCH
FEATURES
1. Clearly stated purpose