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  • 2017 10 19 Buzz FordVietnam Focus

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    Anh Tu Le
    8 просмотров6 страниц
    Ford Vietnam partnered with a famous beauty blogger, Phuong Ly, to promote their Focus Trend small car to young families and women. Phuong Ly shared her driving experience and car purchasing tips on social media, which received over 2,700 supportive reactions. Her content was also featured in numerous print media publications with circulations over 15,000 and 45 online media outlets, gaining over 10,000 views on one article within a day. The campaign aimed to target female customers and young families for Ford's small car segment.

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    Ford Vietnam partnered with a famous beauty blogger, Phuong Ly, to promote their Focus Trend small car to young families and women. Phuong Ly shared her driving experience and car purchasing tips on social media, which received over 2,700 supportive reactions. Her content was also featured in numerous print media publications with circulations over 15,000 and 45 online media outlets, gaining over 10,000 views on one article within a day. The campaign aimed to target female customers and young families for Ford's small car segment.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    8 просмотров6 страниц

    2017 10 19 Buzz FordVietnam Focus

    Загружено:

    Anh Tu Le
    Ford Vietnam partnered with a famous beauty blogger, Phuong Ly, to promote their Focus Trend small car to young families and women. Phuong Ly shared her driving experience and car purchasing tips on social media, which received over 2,700 supportive reactions. Her content was also featured in numerous print media publications with circulations over 15,000 and 45 online media outlets, gaining over 10,000 views on one article within a day. The campaign aimed to target female customers and young families for Ford's small car segment.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 6

    SECRET

    THE BUZZ

    VIETNAM

    20.10.2017
    SECRET
    Ford Vietnam Targets Female & Young Family Intenders
    < 19.10.2017 >
    With a view to promoting small car segment to young families and women, Ford Vietnam has partly partnered with Pretty.Much Phuong Ly - one
    of the most famous Beauty Bloggers in Vietnam – at the initiative of a story factory and lifestyle photo library regarding Focus Trend. Throughout
    the campaign, she shared her own driving experience, car purchasing tips and a photo album of her happy moments with Focus Trend on social
    media. Phuong Ly's lifestyle posts received 2.700 supportive reactions and positive feedbacks from the audience on both personal page
    and fanpage.

    In the area of media outlets, Phuong Ly's content story was featured to highlight outstanding interior design, car buying tips and driving
    misconceptions, which made its appearance in numerous print media (such as Khoa Hoc DoiSong - Life Sciences
    (Circulation: 15.000), Tiep Thi Gia Dinh - Family Marketing (Circulation: 120.000)…) and 45 Online Media (Kenh 14, Phu Nu Viet Nam, Zing, 
    ICT News,  etc.). Notably, the angle "Misconceptions when purchasing your first family car" was successfully featured on Phap Luat
    Ho Chi Minh Newspaper Online (Legal News HCMC) with more than 10,000 views within a day. 
    SECRET

    Reference

    Pretty.Much Phuong Ly

    - One of the most famous first- generation


    Beauty Bloggers, famous for her elegant
    yet dynamic style. 
    - Owner of Pretty Much Channel on Youtube
    (91.000 followers) and Pretty.Much fanpage
    on Facebook (70.000 followers)
    - Passionate about fashion world,
    Pretty.Much often shares tips and reviews
    on trending make-up, skin care methods
    shopping in the form of video blog and post
    on social media platforms. 
    SECRET

    Social Media
    SECRET

    Printed Media

    Cars - The Image of Female Fashion

    Publication: Life Sciences


    Circulation: 15.000
    SECRET

    Online Media

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