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THE BUZZ

VIETNAM

05.02.2018
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Ford Vietnam Celebrates 5th Anniversary of No Honking Campaign, Promoting Driving Safety
<05.02.2018>
Recently, Ford Vietnam has marked 5 years of No Honking Campaign and 10 years of Driving Skills For Life programme with the first time ever
“Honking Show”. As a combination of traffic safety interactive games and music concert, all activities in the event were built upon the inspiration
of No Honking Campaign and additionally engaged 10 well-known young artists to voice about safe driving. Not only highlighting the long term
commitment of No Honking Campaign in Vietnam, “Honking Show” also underpins Ford vision of empowering young people to promote traffic
safety to the future generation.

Taking place at both Hanoi and Ho Chi Minh City, the event drew the attendance of thousands of young people. 66 top-tier media outlets,
including Dan Tri, Gia Dinh Vietnam, AutoPro and L’Officiel have covered this content before, during and after the show. As for broadcasting,
“Honking Show” have made its impressive appearance on 04 national TV channels namely HTV7, HTV9, Hanoi TV, and VTC1. On social media, 15K
people hit ‘going’ and ‘interested’ for the two events. More than 40 event-related posts have been supported by Ford Vietnam and No Honking
across all channels and have approximately totaled 5000 positive reactions. “Honking Show” livestreaming video in Hanoi reached 500
interactions, 84 shares and noticeably hit 15K views to date. Moreover, performing artists of the show also contributed 11 posts and 30K
supportive responses in total, helping spread the message of traffic safety and attract their young fans to the event.
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Socials
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Socials

23K positive reactions 3.2K positive reactions 1.5K positive reactions


330 shares 16 shares
“Thanks #FORDVN for
“I will hit Coi Show stage this meaningful social “Join Coi Show to
this Jan 14. No entrance programme. listen to us and other
ticket required, but artists’ music, FOR
remember to embrace Traffic safety knowledge FREE. HCMC fans were
yourself for many traffic is very important to all so fantastic, then so
safety activities at the of us.” high expectations go
event.” for Hanoi fans!!!”
http://bit.ly/2BVwOB2
http://bit.ly/2nDcUqx http://bit.ly/2FGM1sb

3.7K positive reactions


94 shares
2.9K positive reactions 1.1K positive reactions
“Ngot Band will be joining Coi
27 shares
Show at Hanoi this Jan 28. This “See y’all at Coi Show
“Download Coi To Cho
is one of the initiatives by K0 tonight!”
Vuot mobile game app
Coi – Ford Vietnam. Experience
and “unlock us”, now!”
the traffic safety challenges http://bit.ly/2E12xTm
and free tickets will be all
http://bit.ly/2nnqNJ8
yours.”

http://bit.ly/2E5gpw1
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Broadcasting
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Media
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Reference

K0 Coi:
• Founded in 2012 as a part of ‘Driving Skills For Life’ (DSFL) campaign, K0 Coi (No
Honking) is a long-term campaign that aims at raising awareness towards traffic
safety by Ford Vietnam.
• Via an creative and friendly approach, K0 Coi desires to draw social attention to the
ongoing traffic landscape in Vietnam, through which driving behaviours of traffic can
be gradually adjusted.
• We have collaborated with young artists to voice opinions on a ‘civilised traffic
culture’ through various forms of works of art.

Coi Show:
• Coi Show marks 5 years of K0 Coi and 10 years of DSFL pursuing the ultimate goal of
a more civilised traffic in Vietnam.
• As a CSR event, Coi Show combines both educational and entertaining activities to
promote traffic safety
• Under Ford’s core values, Coi Show opens up a journey ahead where social projects
will be run by the youth and in the interest of the youth.