SECRET

THE BUZZ

VIETNAM

.12.2017
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Ford Vietnam Promotes the Muscular Ford Ranger Wildtrak, Targeting Female Buyers and Young Families
<.12.2017 >
Recently, Ford Vietnam has partnered with Truong Kieu Diem, a rising singer-songwriter and a Ford Ranger Wildtrak owner, at the initiative
of an exclusive interview & photoshoot to promote the ‘Built Ford Tough’ vehicle. The interview highlights Diem’s compliments on the Ford
Ranger Wildtrak for its versatile ability to pass through terrains of every kind, especially mountainous areas yet still meet all travelling needs
of her urban family. The attached photo album also spotlights Diem as a roadtrip fashion girl in a close interaction with muscular exterior and
interior designs of the Ford Ranger Wildtrak.

Aired on Xe Doi Song, one of the most popular automobile news e-channels in Vietnam with more than 290,000 visits every month, 
the article hit 33,000 views in total. On social media, the video featuring Diem and the Ford Ranger Wildtrak photoshoot has been published
to 26K subscribers on Xe Doi Song Youtube channel and viewed 830 times to date. The big impression about the Ranger has inspired
Diem to share her 02 daily life stories using campaign’s assets, which have been greatly supported by 10.3K positive responses.
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Socials

“Straightforward, honest, generous,

brave but forgetful, a bit silly, hot-
tempered and stubborn at the same
time. This never bothers me anyway
‘cos I’m probably taken this Jan
haha.”

https://www.facebook.com/photo.php?
fbid=1742656729139260&set=a.4142
05085317771.95752.1000018485049
11&type=3

“Will always stay this strong no matter what. Too

many things happened today but love was all I
had in the end.”

https://www.facebook.com/photo.php?fbid=1762
868980451368&set=a.414205085317771.95752
.100001848504911&type=3&theater
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Online Media

Truong Kieu Diem: Pick-up Trucks Are Interestingly Versatile

Xe Doi Song’s Monthly Visits: 290,000

Article Views: 33,000
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Reference

Truong Kieu Diem

Coming from Sing My Song, a

song writing – singing contest in
Vietnam, Truong Kieu Diem has
been a major media figure with
111,000 followers and acquires a
reputation as a female Ranger
Wildtrack owner.

Facebook:
https://
www.facebook.com/hermestruong