Team Name:

Candyflip
Team Members: Shrishti Agarwal
Raghav Kapoor
Abhishek Patil

Campus Name:

Symbiosis Center of Management

and Human Resource Development
 “

Innovation = Success
Industry disruption has become a norm and to beat the competition in Industry
4.0 it is essential innovate .Companies that are successful build innovation
capabilities to provide a better customer experience which drives their success.

Is Flipkart’s Biggest Competition

Let us see how they innovate and how that has led to
their success

Driving Innovation Think of Ideas as an Move First; Experiment Data-Driven and It is all about the
from the Top Asset Continuously; Fail Fast Customer-Led culture

They belief that you can It is very important to

Most companies think
Surveys show that 79% of their assets as being
of senior leaders set things like their plants,
innovation as their top equipment, and yes,
three priorities. At their people. Amazon
Amazon, Jeff spends also places an asset
bulk of his calendar on value on ideas.
innovation. He Bezos believes that a
identifies and refines continuous stream of
innovation roadmaps ideas is what fuels
growth.
Amazon values
listen to customers build a culture that
experiments. On its
through the data. If promulgates clear
website, it experiments
you’re simulating and thinking and risk-taking.
constantly with pricing
building models and At Amazon, heated
a/b tests, customization
milking the data, you debates often break out
trials, recommendation
can let customers lead over what to measure.
algorithms and more.
you to insanely great Creative tension, rather
Its willingness to move
offerings by divining than laid-back
first, to test, and yes to
what the data suggests harmoniousness, is
fail is the key to its
they will want before believed to spur the
success
they even see it. best thinking.

Driving Innovations
Within
 The Strategy
Its not about how much you spend.
It is all about building capabilities
To Understand innovation it is important to
split it on the basis of familiarity.
Why so?
Companies are awash in information about
current operations. Product or service
features, with their strengths and
weaknesses, are understood. How they’re
delivered is understood. What customers
like and what they want to see improved…
are understood. This data rich environment
makes it easier to focus on what is done
today.
Transform
Innovations that maintain and
even grow the core business.
While this type of innovation is
Sustain often dismissed as
inconsequential, that is not true
at all
Innovations that are adjacent
to an organization’s current
operations. That can be
Expand extending current offerings into
new markets, or introducing new
products and services to existing
customers
Innovations here have the
effect of changing the identity of
the company. To be successful in
these new markets, the new
offerings are substantially better
at satisfying existing jobs-to-be-
done for customers.
Driving Innovations
Within
Building Innovation as DNA
Innovation has to start by building the culture of innovation within the organization. This culture has
to be driven throughout the organisation across the tiers of city replying on Major Cities for talent

Collaborative Building a Dedicated

‘FlipIdea’ Initiative
This idea would initiate
the culture of engaging
people in giving ideas.
With FlipIdea initiative
we encourage the people
within the organisation to
suggest innovate
roadmaps for companies
ahead.
Ideation Meetings
Ideas evolve when more
minds get involve making
them better. Through
collaborative meetings
ideators along with the
leadership can share their
ideas while taking back
feedback and also giving
the leadership teams to
identify and refine
roadmaps for the future
scope of innovation
Innovation Hubs
It is very important to
build capabilities within
the organisation. As we
scale up in the country, it
is important that we build
innovation hubs that are
strictly dedicated towards
working on the
innovations of tomorrow
that will be crucial to
business success.
Rewarding Ideas
The oldest yet the most
effective incentive for
talent within the
organisation to feel
motivated to work
towards innovation
independently.

Driving Innovations
Within
Driving Business Growth
Key Questions to Ask?
Aspire Do you regard innovation-led growth as critical, and do you
have cascaded targets that reflect this?

Choose Do you invest in a coherent, time and risk balanced portfolio

of initiatives with sufficient resources to win?

Discover Do you have differentiated business, market, and technology

insights that translate into winning value propositions?

Evolve Do you create new business models that provide defensible

and scalable profit sources?

Accelerate Do you beat the competition by developing and launching

innovations quickly and effectively?

Scale Do you launch innovations at the right scale in the relevant

markets and segments?

Do you win by creating and capitalizing on external

Extend
networks?

Are your people motivated, rewarded, and organized to

Mobilize innovate repetitively? Trending Technologies in businesses today

Driving Innovations
Within
 core components—gross margin, R&D, and sales from
new products—are not new, but combining them can

Measuring KPIs
reveal fresh insight on the relative innovation
performance of business units, within an organization
and relative to external peers

Taken together, R&D conversion metrics can help

identify favourable and unfavourable-performance
outliers

Driving Innovations
Within
Than
k you