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ANAND KUMAR
PGDBM (Finance)
Vision:
To open “Dailize” in all major parts of
jaipur.
To be retail shop leader in Jaipur by 2014.
Industry
This is product based industry. In this we will
be dealing with FMCG products of different
known brands like : P&G, HUL, Godrej, ITC,
Nestle, Cadbury India, Dabur India,
Britannia. Staples (pulses, ice, spices, flour,
oils) of wide range and variety. Dairy
products of Saras, Amul, Krishna. Fresh
Vegetables and fruits.
Business Description
The concept of our business is to
provide quality FMCG products of all
known brands, staples of wide range
and variety, fresh vegetables, fruits,
dairy products under one roof at
reasonable price with exciting offers
and value added services to the
customers.
Business
There Formation
are so many things to be
considered when wanting to start
our own business. We will
consider running retail business
in partnership. It will be limited
partnership. We will be signing a
legal partnership agreement in
the best way to go about it.
Intended Market
Environment
All lower middle class, middle class, upper
class, lower upper class segment of the
society, will be our potential customer.
In today’s society people want to get variety
of products under one roof, so that they don’t
need to go to ten different shops for the
required things.
Dailize provide wide variety and range of daily
products under one roof at reasonable price
and value added services.
MARKET ANALYSIS
POPULATION :- We are looking to open a new
retail store in shyam nagar, sodala, jaipur. This
area is densely populated.
PER CAPITA INCOME :- It is one of the very
important factor which one needs to analyze,
this provided us with information that we need
to target middle class and lower upper class.
AGE MIX :- It is also one of the factors that which
age gender are maximum in population so we
can get up with the stock in the same manner.
BUYING BEHAVIOUR :- This factor helps us to
forecast the total sales of the store & the stocks
we need.
Business location
We are looking to open a new retail store in
Shyamnagar, Sodala, Jaipur. A space of 1000
square feet at main road, Sodala. Reason for
opening the retail store in this location are :
Densely populated area with high average of
nuclear families.
No retail outlet, departmental store present in
this area or any nearby area up to 1.5 kms.
The decided location has a good foot count.
Space for parking available.
Location
SHYAM NAGAR
1.5 LAZEE
kms Z
Business Layout 25’ /
40’(1000
Fruits Freshsquare
Vegetables ft) Customer desk
Entrance
Ready foods
Counte
r
Counte
r