Aytaj Narmina

Problem
People need an
easy way to rent
TV shows and
movies.
 History
Founded in 1997
By Reed Hastings and Marc Randolph 
In  Scotts Valley, California. 
• 148 million paid subscriptions
worldwide

• 60 million in the United States

• Over 154 million subscriptions

total including free trials

https://en.wikipedia.org/wiki/Netflix
 History
Netflix was launched on April 14, 1998 as the
world's first online DVD rental store.
30 employees
925 titles available
Membership fee, Blockbuster acquisition offer,
growth start

Monthly subscription concept in September

1999
Netflix posted its first profit during fiscal year
2003, earning US$6.5 million profit on
revenues of US$272 million.
In February 2007, the company delivered
its billionth DVD, and began to move away
from its original core business model of
DVDs, by introducing video on demand via
the Internet. Netflix grew as DVD sales fell
from 2006 to 2011
In April 2011, Netflix had over 23 million subscribers in the
United States and over 26 million worldwide.

Revenue Net income Price per Share

Year Employees
in mil. USD-$ in mil. USD-$ in USD-$

2011 3,205 226 27.49 2,348

On July 12, 2011, Netflix announced that it would separate its existing
subscription plans into two separate plans: one covering the streaming
and the other DVD rental services. The cost for streaming would be
$7.99 per month, while DVD rental would start at the same price.

"Given the long life we think DVDs by mail will have, treating DVDs as a
$2 add-on to our unlimited streaming plan neither makes great financial
sense nor satisfies people who just want DVDs. Creating an unlimited-
DVDs-by-mail plan (no streaming) at our lowest price ever, $7.99, does
make sense and will ensure a long life for our DVDs-by-mail offering."
In May 2019, Netflix acquired
the StoryBots children's media
franchise as part of a
commitment to expand its
educational content.
 Products
In 2007, Netflix recruited one of the
In 2011, Netflix introduced a Netflix button
early DVR business pioneers Anthony Wood to
for certain remote controls, allowing users
build a "Netflix Player" that would allow
to instantly access Netflix on compatible
streaming content to be played directly on a
devices.
television set rather than a PC or laptop.

In May 2016, Netflix created a new tool called

FAST to determine the speed of an Internet
connection.
 Finance
Revenue Net income Price per Share
Year Employees
in mil. USD-$ in mil. USD-$ in USD-$

2010 2,163 161 16.82 2,180

2011 3,205 226 27.49 2,348

2012 3,609 17 11.86 2,045
2013 4,375 112 35.27 2,022
2014 5,505 267 57.49 2,450
2015 6,780 123 91.90 3,700
2016 8,831 187 102.03 4,700
2017 11,693 559 165.37 5,500

2018 15,794 1,211 7,100

 Netflix’s Strengths

 Exponential Growth
 Global Customer Base
 Originality
 Adaptability
 Competitive Pricing
 Netflix’s Weaknesses

 Growing Operational Costs

 Limited Copyrights
 Increasing Debt 
 Lack of Green Energy
 Netflix’s Opportunities
Expand Customer Base 

Refresh Content library

Alliances

Niche Marketing
 Netflix’s Threats

Competitive Pressure
Piracy
Government Regulations 

https://bstrategyhub.com/s
wot-analysis-of-netflix-201
9-netflix-swot-analysis/
 Competitors
Blockbuster Video Curiosity Stream
Redbox 

The Walt Disney

Hulu Plus Company
 Awards
On July 18, 2013, Netflix earned the
first Primetime Emmy Award nominations for
original online-only web television programs at
the 65th Primetime Emmy Awards.

On July 10, 2014, Netflix received 31 Emmy

nominations.

Netflix got the largest share of 2016 Emmy

award nominations among its competitors,
with 16 major nominations.

At the 90th Academy Awards, held on March 4,

2018, Netflix won the Oscar for Besе Documentary
Feature for the film Icarus.
Revenue generated by Netflix from 1st quarter 2011 to 3rd quarter
2019 (in million U.S. dollars)
 5 Social
Media
Marketing
Lessons From
Opinion: It isn’t the streaming industry leader by accident.
1. Good social strategy won’t help a
subpar product.
2. Don’t be afraid to be authentic
3. Make social listening a core part of
your social strategy
Netflix decided to create the Netflix
Socks project when it realized that
many of its users were falling asleep
while binge-watching its shows. In an
attempt to solve this problem, it
created a smart socks accessory that
used an accelerometer to detect
when users dozed off, sent a signal to
the user’s TV and paused the show so
that the user didn’t wake up several
episodes ahead of where they slept
off.
4. Numbers matter, but there’s more to
it than that..
Social media can be a numbers game,
and the most successful brands
regularly engage their audience and
post regularly on social media.
However, it takes more than that to
succeed.

https://www.arecadesign.co.uk/Netflix_Social_
Media_Marketing--post--273.html
5. Encourage sharing your content

https://www.adweek.com/creativity/5-social-media-mark
eting-lessons-from-netflix/
THANKS FOR WATCHING!