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Meaning of Demand
• Ordinarily, the term want, desire and demand are used
interchangeably.
• These terms have different meanings.
Suppose you desired to have a color TV, but you don’t
have enough money, then this will just be a wishful
thinking but not a demand.
You have money but you don’t want to spend it on color
TV, this is just a want not a demand.
Demand
d. State of Technology:
Technological changes influence the supply of a commodity. Advanced
and improved technology reduces the cost of production, which raises
the profit margin. It induces the seller to increase the supply.
However, technological degradation or complex and out-dated
technology will increase the cost of production and it will lead to
decrease in supply
e. Government Policy (Taxation Policy):
• Increase in taxes raises the cost of production and, thus,
reduces the supply, due to lower profit margin. On the other
hand, tax concessions and subsidies increase the supply as they
make it more profitable for the firms to supply goods.
1. Price Demand
2. Income Demand
3. Cross Demand
1. Price Demand
The slope of demand curve (downward from left to right indicates that a greater quantity
SUPPLY AND DEMAND 24
will be demanded when the price is lower. Copyright © 2004 South-Western
Shift in the Demand Curve
Supply curves are drawn as 'upward sloping' due to the positive relationship between price
and quantity supplied. The Slope of supply curve (upward from left to right) tell us that as the
price goes up, producer are willing to produce more goods.
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Shift in the Supply Curve
• A change in any variable other than price that
influences quantity supplied produces a shift
in the supply curve or a change in supply.
• Factors that shift the supply curve include:
– Change in input costs
– Increase in technology
– Change in size of the industry
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Shift in the Supply Curve