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For a
Competitive edge
-Paddy Rao
Associate VP , Infosys
1
The India Image
HI • Ireland • Israel
• Singapore
• Mexico
•India seen as Cost &
Quality Leader by the
Cost
• Hungary
• Malaysia World
• Phillipines
• India
• China
• Russia
LO Quality HI
Pricing Tier Hourly Billing Rate Selected Companies
US Developers: High-End $240 to $310 Diamond; Scient
Mid Range to High Range $180 to $210 Agency.com; Lante; xicom;
Razorfish;
Low Range to Mid Range $150 to $180 Answerthink; Digitas;iXL;
Sapient
Overseas Developers $35 to $80 Cognizant Technologies;
Covansys; IMRglobal;
InfoSys
pub. 5/01
© 2001 Jupiter Media Metrix, Inc.
© McKinsy Study 2
Segment Analysis
Out Source Proximity Source On site
HI
•Applcn maint • Ireland • Israel
Cost sensitive
•Core rewrite • ERP
• Mexico
• Data
Project Effort
cleansing
• New Screens
Do not Source
• Hungary
Bundle Source
• E Comz
ON SHORE ?
• China
• Russia personalization
LO Interaction needed HI
Statutory 3 15
Mark up
8 18
Others 7 17
25 100
Percentage costs for India & US
X4 factor in costs !
© McKinsy Study 4
Indian Recipe :Building a Global IT Powerhouse
Step 1: Build a Solid Foundation
- Start with a compelling model: low-cost, high-quality,English-speaking, labor
force
Sustainable
Business
Speed
to market Value
Strategic use
of technology
• Leverage existing tools
• Introduce innovative
technology
Japan: Tokyo
USA: Atlanta, Australia: Melbourne
Boston, Sydney
Chicago, Hong Kong
Dallas, Singapore
Los Angeles,
New York,
Fremont,
Seattle
India: Bangalore,
Chennai, Pune
Bhubaneswar,
Hyderabad,
Mangalore,
Mohali, Mysore
Delhi, Mumbai
9
…Inventing & perfecting the Global Delivery Model
Discovery
Intelligent
Project Project
Project
Analysis and planning Project management breakdown
High level design Detailed design
User interface design Coding
Project co-ordination Testing
Onsite testing Documentation
Implementation
Leverage
extended
Post implementation
workday
support
Post implementation
support
Bug fixes
Warranty support
Maintenance Leverage cost
Rapid reaction support efficiencies
10
2.Customer CTQs: Quality, Cost & Timely delivery
Reduce Reduce
Increase
Project Maintenance
Productivity
Cost Cost
Reduce Reduce
Strengthen
Time Life cycle
Partnership
To Market Cost
Reduce
Increase Increase
Response
Reliability Predictability
Time
11
3. Getting a handle of TCO
Maintenance
Life time costs
Cost
Financial
overheads
Admin
Input Costs
Overheads A simplified
Travel TCO Model
Communication
HW & SW
Purchases
Base Variable
(rev+rew
+test+trg)
Work content
Effort
12
Margin View of work flow Price
Pressure
Life Cycle
Process
COQ Cost of
Revenue
13
4. Six Sigma as a Strategic tool
14
5.CMM : SW Engg model
Measurement @ Maturity Levels
Defined (3)
Level 3—process data
Process characterized,fairly
well understood
ISO
Repeatable (2)
Can repeat previously Level 2—planning and
mastered tasks tracking data
Heroism
18