Creativ

e 
Brief
Salsa Andhita Octavia - 1806181520
Company Background

PIXY is a cosmetic brand produced by PT

Mandom Indonesia Tbk which is part of the
Mandom Corporation of Japan. All PIXY
products are made with the latest quality
and technology standardization from Japan
and have been certified Halal by LPPOM
MUI.
 Target Audience
Female 17 - 60 years old. where the audience should be
belonging to Class A - B. who wants their face looks smooth,
dewy, and also can cover flaws on the face such as black
spots and acne scars very well.
 N E W C A M PA I G N T O
I N C R E A S E B RA N D

Advertising
AWA R E N E S S

The new packaging of pixy

Objective cosmetics invites consumers to
remember Pixy products with a
more attractive and modern
packaging appearance.
Consumer
Message

N O T A L L LO C A L B RA N D H AV E T H E B A D
QUALITY,

cause Pixy cosmetics has been educate the

consumer that PIXY products are adjust to needs
of Asian women skin tone, including Indonesia.
The makeup style and design of PIXY products are
inspired by Tokyo's latest makeup and fashion
styles, but doesn’t make the consumer skin tone
face contrast.
 KEY CONSUMER BENEFIT

P R OV I D E S C O M F O RT AFFORDABLE PRICES
with the safe compotition Pretty doesn't must expensive

FA C E LO O K S S M O O T H & G LO W ASIAN WOMEN SKIN TONE

cover flaws on the face such as black doesn’t make the consumer skin
spots and acne scars very well. tone face contrast.
Competitor
Brand
MIZZU
Mizzu Glam Rock Aqua Foundation.

EMINA
Emina Bare With Me Mineral
BB Cushion
WA R D A H
Wardah Instaperfect Mineral
BB Cushion.
Advertising Tone
Trust
worthy
Beauty
Affordable
Modern
 Mandatory
Element
Pixy Logo
Product Image
Real

Attention Taglines,
Prices, and Benefit,
Availability,
Company store.
Campaign
Budget
Anggaran : 20jt

30% untuk media

placement. 70% untuk
eksekusi iklan
Media
Brief
 Advertising Campaign

1.900.000/ 9.600.000/bul 750.000/bula

bulan an n

TOTAL :
 BIG IDEA
TO INFORM
not all local brand have the bad quality, cause Pixy
cosmetics has been educate the consumer that PIXY
products are adjust to needs of Asian women skin
tone, including Indonesia. The makeup style and
design of PIXY products are inspired by Tokyo's latest
makeup and fashion styles, but doesn’t make the
consumer skin tone face contrast.
IKLAN RADIO
 
*Nada Gelisah & Ngomong sendiri* Duuh cushion andelan gue abis lagi, gatepat banget sih mana mau ada acara
penting. Duuuh kalo beli lagi harganya mahal gila, kalo tiap bulan begini mulu bisa nangis ni dompet gue
 
S : Eh kenapa sih muka lo kusut amat? shopping yuuk!
P : Yaah kayanya gue gabisa ikut deh kali ini.. Gue harus beli cushion andelan gue ni harganya nguras kantong
banget! Walaupun emang gue suka sih sama coveragenya bikin glowing dan menutupi kekurangan di wajah gue
S : Hah?? Emang produk apasih yang lo pake kok harganya bisa mehong???
P : Adadeh.. Produk dari luar gitu jadi pasti udah terpercaya kualitasnya makanya mahal dehh
S : Oh pantesan.. Lagian kenapa sih lo gapake produk local?? Gue punya cushion yang bisa jadi rekomendasi lo
nih! Coveragenya oke banget nutupin jerawat bandel gue dan tahan seharian! Yang bikin gue makin cinta, ini tuh
tone cushionnya cocok banget untuk kulit wajah Asia kaya kita gini! Jadi pastinya cuco deh kalo lo pake! Mana
harga nya pas dikantong!
P : Ohya?? Tp gue tuh maunya finishing cushion yang rada glowing gitu karena muka gue kan kering banget ni!
S : Pas banget! PIXY MAKE IT GLOW DEWY CUSHION cocok banget nih buat jadi andelan lo. Gaperlu deh pake
produk luar yang mahal – mahal lagi. Kalo udah ada produk local yang oke banget. Tone skin nya gakbakal buat
kulit lo kontras! Ada 3 tone yang bisa lo pilih.
P : Waah ajibbb!! Langsung ah gue borong sekarang. Makasih loh udah dikasih tau!! Yuk cus shopping kitaaa
 
PIXY MY BEAUTY MY ENERGY!