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Operations Management
6th Edition
R. Dan Reid & Nada R. Sanders
Internal Functions
Processing, purchasing, planning, quality, shipping
Services are
similar (to
manufacturers)
Internal Operations
Integration is key
External
Distributors
Service provider
maybe different,
i.e., not a part of
travel agency
Information Technology:
enablers include the Internet, Web, EDI, intranets and
extranets, bar code scanners, and point-of-sales demand
information
E-commerce and e-business:
uses internet and web to transact business
Business-to-business (B2B) E-commerce:
businesses selling to/buying from other businesses
Business-to-Consumer (B2C)
on-line businesses sell to individual consumers:
Advertising Revenue Model – Provides users w/information on
services & products; provides opportunity for suppliers to advertise
Subscription Revenue Model – Web site charges a subscription fee
for access to the site
Transaction Fee Model – Company receives a fee for executing a
transaction
Sales Revenue Model – A means of selling goods, information, or
service directly to customers
Affiliate Revenue Model – Companies receive a referral fee for
directing business to an affiliate
Copyright © 2016 John Wiley & Sons, Inc.
Types of E-Commerce - cont'd
16
Exchanges
Marketplace that focuses on spot requirements of large
firms in a single industry
Industry consortia
Industry-owned markets that enable buyers to purchase
direct inputs from a limited set of invited suppliers
Green supply
chain
management
focuses on the
role of the
supply chain
with regard to
its impact on
the
environment.
Developing partnerships
© 2013 Wiley
Make or Buy Example
30
Impact
attaining levels of productivity and competitiveness that are
not possible through normal supplier relationships; change
Intimacy
working relationship between two partners; trust
Vision
the mission or objectives of the partnership; commitment
Win-Win Factors in Partnership Relations
34
Local warehouses
Crossdocking
Eliminates the storage (customer is known) and order-
picking functions of a distribution warehouse while still
performing the receiving and shipping functions.
4 types: Manufacturing, Distributor, Transportation,
Retail
Examples: Home Depot, Wal-Mart, FedEx
Crossdocking Implementation
Successes Reasons for Failure
Reduction in capital Poor facility layout
investment in facilities and Internal IS not integrated
equipment (less space) Low SC integration/collaboration
Reduction in inventory Noncompliance by SC members
Reduction in personnel
Wrong products selected
requirements Unreliable suppliers in terms of
accuracy and on time deliveries
Reduction in order cycle time
Insufficient volume of activity
Reduction in product damage Not understanding peak workload
(reduced touches) variations
Reduction in freight costs
Measuring SC performance
Traditional measures: Additional measures:
Return on investment Customer service levels
Profitability Inventory turns
Market share Weeks of supply
Revenue growth Inventory obsolescence