Amusement Park Trends

in Dhaka City:
Problems & Prospects
(Study Conducted- 2005)
Conducted- June to August 2005)

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Oackground
Amusement Park: An entertainment facility
featuring rides, games, food and sometimes
shows.Oeside this there are some other parks
of this category such as Theme Park,
Traditional Park,Trolley Park,Kiddieland and
Family Entertainment Center.

The roots of amusement park goes back to

medieval Europe when gardens featuring
live entertainment, fireworks, dancing,
games were known as Pleasure Gardens.
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The biggest family amusement park in the

country was opened in October 1, 2003.It is
situated at Oaroipara, Savar covering an area
of 60 bighas.It remains open between 11:00
a.m.to 9 p.m.

This park, financed by non-resident

Oangladeshis living in the U.K., is a joint
venture project with the largest park
operator of India, Nicco Parks & Resorts Ltd.





 

Total investment in Nandan Park was Tk 35

crore and Nicco has 10 percent of investment.
Nicco provided the equipments designed by the
UK-based Olackpool.

Nandan Park has two different parts Dry Park

and Water World,which was opened on May 12,
2004 over an area of 8 bighas.Entrepreneurs
invested Tk 10 crore in collaboration with
Nicco.
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To identify the constraints currently faced
by amusement park industry, to provide a
solution to these problems and to identify
future potentiality of this sector.

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1) To identify demand of amusement parks.

2) To identify problems in pricing policy.
3) To identify problems associated with
location of amusement parks.
4) To identify level of consumer satisfaction.
5) To identify problems regarding promotional
activities.
6) To identify problems regarding government
investment in this sector.
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1) What is the demand of amusement park in

Dhaka City?
2) What are the problems with pricing policy?
3) What are the problems related with present
transportation system?
4) What is level of satisfaction regarding
present offerings of amusement parks?
5) What is the lacking regarding promotional
activities?
6) What are the problems behind lack of
government investment? ±




1) Amusement parks has huge demand in Dhaka

city.
2) Current pricing policy is not effective.
3) Current transportation system is not good.
4) Consumers are not satisfied with present
offerings of amusement parks.
5) Promotional activities are not effective.
6) Lack of government investment.

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Dhaka city has huge demand of amusement

parks.
Present entry fee is not reasonable.
Ride fees are excess.
Transportation system to amusement parks is
satisfactory.
Internal environment of amusement park is
satisfactory.
Security arrangements inside amusement
park are adequate.
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Èuality of food of food court is not good.

Price of food is high in food court.
Facilities provided by amusement parks are
not adequate.
Overall management of amusement park is
satisfactory.
Advertisement of amusement parks are
attractive.
Government sponsorship is required to
establish amusement parks.
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To meet the huge demand of amusement parks,investors
both public and private sector should invest in this
sector. Government should encourage foreign investors
to invest in this sector and bring their expertise.

As pricing policy of amusement parks is not effective.

Most people find entry fee and ride fees high, they
should decrease their price.

Amusement parks should have rides for all age group

and they should increase no. of rides by bringing more
exciting and world-class rides.
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To attract more visitors to the park the amusement
parks should organize events such as cultural
events, concerts, quiz contests, gaming competition
etc in weekly and/or monthly basis. They should also
offer discounts and special packages on different
national, religious and cultural occasions.

Food court is an important part of any amusement

park. So, they should improve the quality of
food and keep at the same time the price reasonable
for common people .

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As facilities provided by amusement parks is not
adequate, they should give facilities like providing
a separate space for visitors who bring food from home
and/or outside, where they can sit and enjoy their food.

Some times employees of amusement parks behave in rude

manner with visitors. So, they should improve their
attitude towards visitors by behaving in gentle and
friendly manner.

Amusement parks can also contribute to society by

letting deprived; poor and handicapped people specially
children by providing opportunity to visit their parks
and rides for free at least once a month. m
Thank You

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