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MEDIA

AND Presented by:

MARTINELLI
LADORES

INFORMATION CABULLOS
Teacher II

LANGUAGES
REVIEW
There is a 5 letter word that we have to remember in determining
the reliability of the information coming from the different Media
and Information sources nowadays. What is that 5 letter word?

C R A A P
CURRENCY RELEVANCE AUTHORITY ACCURACY PURPOSE
MOTIVATIONAL ACTIVITY

RING
C:\Users\acer\Downloads\Rings Trailer 1 Paramount Pictures
International.mp4
MAX STEEL
..\Downloads\Max Steel Official Trailer 1 (2016) - Superhero Mo
vie.mp4
C:\Users\acer\Downloads\Max Steel Official Trailer 1 (2016) -
Superhero Movie.mp4
MIRACLES FROM HEAVEN
..\Downloads\Miracles From Heaven - Official Trailer (ft. Jennife
r Garner).mp4
C:\Users\acer\Downloads\Miracles From Heaven - Official Trail
er (ft. Jennifer Garner).mp4
MOTIVATIONAL ACTIVITY

MOVIE DESCRIPTION
RINGS HORROR

MAX STEEL SCI-FI

MIRACLES FROM HEAVEN INSPIRATIONAL


GENRE
comes from the French word meaning 'type' or 'class‘
kind, category, or sort, esp. of literary or artistic work.

GENRES IN FILM
1. Horror
2. Comedy
3. Action Comedy
4. Sci-fi
5. Action
6. Inspirational
 Language – (Codes) pertains to the technical and
symbolic ingredients or codes and conventions that
media and information professionals may select and
use in an effort to communicate ideas, information
and knowledge.
 Media Languages – (Conventions) codes,
conventions, formats, symbols and narrative
structures that indicate the meaning of media
messages to an audience.
Types of Code

Technical Symbolic Written

Technical Codes
ways in which equipment is used to tell the
story (camera techniques, framing, depth of
fields, lighting and exposure, etc.)
TECHNICAL CODES
CAMERA TECHNIQUES
Basic Camera Shots Advance Camera Camera Angles
Shots
Extreme Wide Shot Two Shot Eye-Level
Wide Shot Cut Away High Angle
Medium Shot Over the Shoulder Low Angle
Medium Close- up Point of View Bird's Eye View
Close- up Selective Focus Worm’s Eye View
Extreme Close- up Arc Shot Slanted (canted)
Symbolic codes - codes include the
language, dress or actions of characters,
or iconic symbols that are easily
understood. For example, a red rose may
be used symbolically to convey romance,
or a clenched fist may be used to
communicate anger.
 ..\Downloads\Symbolism In Film.mp4
C:\Users\acer\Downloads\Symbolism In Film.mp4
Written Codes
use of language style and textual layout
(headlines, captions, speech bubbles,
language style, etc. )
Let’s look at the movie posters of the movie presented earlier.
What codes and conventions were used in these movie posters to suggest the genre
of the film?
Take note how the characters are dressed up in the posters and their posing.
Take note of the color scheme used in the poster.
Take note how the written code was used in these poster.
QUIZ
 VIDEO COMMERCIAL ANALYSIS
Kwentong Jollibee Valentine Series: Vow
..\Downloads\Kwentong Jollibee Valentine Series Vow.mp4
Guide Questions
 What codes are used in the T.V. ad?
 How were the codes used in constructing the message of this
T.V. ad?
 What genre is this T.V. ad? What made you think so?
 Why do you think particular T.V. ad went viral?