BUSINESS PLAN

Prepared by:

Mary Mildred P. de Jesus

SHS Teacher
 WHAT IS A BUSINESS
PLAN?
 It is a written document describing the nature of the
business, the sales and marketing strategy, and the
financial background, and containing a projected
profit and loss statement.
 It is like an engineer’s blueprint which contains
precise and complete details of the project to be
followed in order to come up with accurate, sensible,
and successful outcomes.
 WHAT IS A BUSINESS
PLAN?
 It should clearly demonstrate the cost and benefit
analysis.
 It should answer 5Ws and 1H regarding
your business in advance.
 Who are involved in the planning process?
 What type of business you are going to start?
 When you are going to start?
 WHAT IS A BUSINESS
PLAN?
It should answer 5Ws and 1H
regarding your business in advance.
 Where you are going to start? And so on.
 Why do we need to plan?
 How you are going to start?
 PURPOSE OF A BUSINESS
PLAN
 Alignment of Team(s)
 Operating Plan
 Communication across company, division,
department, business partners
 Investment Capital
 Expansion Capital (banks, leases)
 Merger / acquisition process
 SCOPE OF BUSINESS
PLAN
 The scope of business plan refers to the target
reader of the plan. The readers may be internal and
external parties.
 External parties are the entities not within a
business itself but who care about or are affected
of its performance
 Internal parties are entities within a business.
 EXERCISES #1
Identify if this is an internal parties
or external parties.
1. Consumers
2. Employees
3. Supplier
 Q & A #1
Identify if this is an internal parties
or external parties.
4. Board of Directors
5. Investors
6. Managers
 Q & A #1
Identify if this is an internal parties
or external parties.
7. Stockholders
8. Government
9. Regulators
 Q & A #1
Identify if this is an internal parties
or external parties.
10. Banks
11. Tax Authorities
 WHAT INVESTORS LOOK
FOR?
 How does the team think?
 How big is the market?
 What’s the growth Plan?
 What does the technology roadmap look
like, short term or long-term play?
 Is there sustainable competitive
advantage?
 COMPETITIVE ANALYSIS
Is a strategy where you identify major
competitors and research their products, sales,
and marketing strategies.
 You always have competitors
 Dig deep, be detailed, be honest
 Compare features and benefits
 Technology comparison
 COMPETITIVE ANALYSIS
 Whole product offering (pricing,
support, etc.)
 Channels, funding, customers.
 INDUSTRIAL ANALYSIS
 Is the examination of the industry
where the entrepreneur’s business will
participate in, usually in the next three to
five years.
 In addition, it is used to review the
direct and indirect competition your
business may face.
 INDUSTRIAL
ANALYSIS

What is Direct
Competition?
In which businesses are
selling products or services
that are essentially the same.
 INDUSTRIAL
ANALYSIS
What is Indirect
Competition?
Indirect competition is
the conflict between vendors
whose products or services
are not the same but that
could satisfy the same
consumer need.
 FORMAT OF A BUSINESS
PLAN
I. Title Page and Contents
A business plan should be
presented in a binder with a cover
listing the name of the business;
 FORMAT OF A BUSINESS
PLAN
I. Title Page and Contents
 the name of the Business
 address, contact number, e-add or
website address.
 Owner or Owners
 Contact details (address, phone &
e-mail etc.)
 FORMAT OF A BUSINESS
PLAN
II. Table of Contents
Table of content are compiled after the
main body of the project report is finalized.
Topics covered in the project report along
with the page number should be mentioned in
the project
report.
 CONTENT/ELEMENTS OF BUSINESS
PLAN
1. Executive Summary
It is the first element of business plan. It should
be kept short probably no more than one page.
Its main objective is to provide a synopsis of
the business to convince the readers that the new
business is with investing. Though it appears in the
beginning of the business plan, it is written after
preparing the plan.
 CONTENT/ELEMENTS OF BUSINESS
PLAN
1. Executive Summary
 Business Ideas & Goals – Overview of the
business
 Marketing – little description about your
products or services being sold?
Operations – Business location and staff
Finances – Breakeven period, finance required.
 CONTENT/ELEMENTS OF BUSINESS
2. Company Description
PLAN
This high-level view of your business should explain
who you are, how you operate and what your goals are.

The company description should feature:

 Mission statement - A “big idea” statement that
introduces why your company exists, what it does
for your customers, and why it matters.
 CONTENT/ELEMENTS OF BUSINESS
PLAN
2. Company Description
The company description should feature:
Vision Statement - What is the scope An overview of your
products / services, customers, and suppliers or “big picture
vision” of the business you are trying to build? If you’re in
tech, are you trying to build the next Nest? If you’re in food
and beverage, are you aiming to be the next Chipotle? In
other words, how big is this company going to get, and why
should an investor/partner/hire be excited to be a part of it?
 CONTENT/ELEMENTS OF BUSINESS
PLAN
2. Company Description
The company description should feature:
A brief history, the nature of your business,
forms of your business, and the needs or
demands you plan to supply
 The legal structure of your business
(corporation, sole proprietorship, partnership,
etc.)
 CONTENT/ELEMENTS OF BUSINESS
PLAN
2. Marketing
It is a business document outlining your
marketing strategy and tactics. It is often
focused on a specific period of time for
over the next year, for instance and
includes a variety of marketing factors
including, costs, goals, and action steps.
 CONTENT/ELEMENTS OF BUSINESS
PLAN
2. Marketing
It is basically a plan on how to encourage
the primary target market of a business.
It must be targeted, effective, and
efficient and it would work only with
effective execution and strict adherence to
the set plan.
 CONTENT/ELEMENTS OF BUSINESS
PLAN
Format of Marketing and Sales Plan
A. The Product or Service Offering
 What will be the nature of the product
or service you will be offered?
 Marketing strategy when talking to
customers, it also influences the target
customer’s decision-making
 CONTENT/ELEMENTS OF BUSINESS
PLAN
Format of Marketing and Sales Plan
B. Market Analysis - Define the market in terms;
 Size
 Demographics
 Growth
 Trends
 Sales potential
 Positioning - competitors
 SWOT analysis
 CONTENT/ELEMENTS OF BUSINESS
PLAN
Format of Marketing and Sales Plan
C. 7Ps of Marketing (Marketing Mix) Size
1) Product - The Product should fit the task consumers
want it for, it should work and it should be what the
consumers are expecting to get.
2) Place - Develop the habit of reviewing and
reflecting upon the exact location where the
customer meets the salesperson. Sometimes a
change in place can lead to a rapid increase in sales.
 CONTENT/ELEMENTS OF BUSINESS
PLAN
Format of Marketing and Sales Plan
C. 7Ps of Marketing (Marketing Mix) Size
3. Pricing - Develop the habit of continually
examining and reexamining the prices of the products
and services you sell to make sure they're still
appropriate to the realities of the current market.
 Sometimes you need to lower your prices. At other
times, it may be appropriate to raise your prices.
 CONTENT/ELEMENTS OF BUSINESS
PLAN
Format of Marketing and Sales Plan
C. 7Ps of Marketing (Marketing Mix) Size
4. Promotion - Promotion includes all the ways you tell
your customers about your products or services and
how you show it to market and sell to them.
5. Packaging - Develop the habit of standing back and
looking at every visual element in the packaging of
your product or service through the eyes of a critical
prospect.
 CONTENT/ELEMENTS OF BUSINESS
PLAN
Format of Marketing and Sales Plan
C. 7Ps of Marketing (Marketing Mix) Size
6. People - Develop the habit of thinking in terms of
the people inside and outside of your business who are
responsible for every element of your sales, marketing
strategies, and activities.
 CONTENT/ELEMENTS OF BUSINESS
PLAN
Format of Marketing and Sales Plan
C. 7Ps of Marketing (Marketing Mix) Size
7. Process - The delivery of your service is usually
done with the customer present so how the service is
delivered is once again part of what the consumer is
paying for.
 CONTENT/ELEMENTS OF BUSINESS
PLAN
Format of Marketing and Sales Plan
D. Evaluation of Marketing - Important part
of marketing it eliminates ineffective
strategies and develop an overall plan that
helps build your business.
Evaluation #1
Evaluation #1 correct answer
Evaluation #1
Evaluation #1 correct answer
Evaluation #1
Evaluation #1 correct answer
THANK
YOU!!