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• In 2012, the market size of the Indian time wear • In FY 14, the Indian gems and jewellery industry has
industry was approximately 4,000 to 4,200 crore contributed US$ 34,746.90 million to India's FEEs
• Despite the presence of global players and the opening • The aggregate foreign direct investment (FDI)
up of the market, the Indian market has been dominated inflows in diamond and gold ornaments during the
by a single player, Titan period April 2000-June 2014 was Rs 2,154.55 crore
• Male watch buyers dominate the Indian market (US$ 356.53 million)
accounting for around 65% of total sales, whereas • The domestic gems and jewellery industry had a
females represent the remaining 35% of total sales market size of Rs 251,000 crore (US$ 41.53 billion) in
•The watch industry in India has a lot of scope in terms of 2013, with potential to touch Rs 500,000-530,000
volume and value, as the penetration is still low and the crore (US$ 82.75-87.71 billion) by 2018
unorganized sector is quite large • FY14 witnessed an increase of 12.65 per cent in
export of cut and polished diamonds with the segment
touching US$ 19,635 million.
• The industry also saw an increase of 11.98 per cent in
imports of rough diamonds with figures of US$ 16,716
million, signifying a growth in cutting, polishing and
other manufacturing activities in India
• India imported 163.11 million carats of rough
diamonds valued at US$ 16.34 billion and exported
36.46 million carats of polished diamonds worth US$
20.23 billion in 2013
• Indian exported gems and jewellery worth US$ 36.04
billion in 2013
COMPANY PROFILE
10
• An Indian designer and manufacturer of watches , 9
jewellery, precision engineering components and other 8
accessories including sunglasses, wallets, bags, belts, 7
fragrances and helmets. 6
• It is the world’s fifth largest wrist watch manufacturer 5
and exports watches to nearly 32 countries around the 4
world. 3
• Titan Company is also the largest jewellery retailer in 2
Number of Stores
450
400
350
300
250
Axis Title
200
150
100
50
0
World of Fastrack Helios Tanishq Godlplus Zoya Eye+
Titan
INVESTMENT HIGHLIGHTS
• Watches and Accessories Division:
Titan continued to dominate the watch market with a market share exceeding 65%.
As per recent quarters, consumer demand is relatively stable. Sonata’s Ocean series continues to do very well – Ocean
Series III launched.
Brands like Fossil, Casio, Seiko, most swiss brands and fashion brands continue to do well but the challenge is to fight for
market share in consumer daurable.
Company has the largest retail and distribution network for watches and accessories in India.Its watches are available in
over 9000 multi-brand dealer outlets across 2500 towns.
New manufacturing plant is being set up in Coimbatore to manufacture high-end stainless steel cases
Company is present in 32 countries and focus is on establishing good distribution network
Two new categories Fragrances and motorcycle Helmets were launched.
Future Outlook : With stable government at the centre and rupee expecting to remain stable and overall consumer segment
is expected to be good. The watch division will continue to invest in its brands, introduce new products and enhance the
retail presence and target market share.
• Jewellery Division:
The Jewellery Industry was affected due to three reasons one being the abolition of gold-on-lease scheme which gave the
company low financing cost 180 days credit and natural hedging for gold prices, second being the 8020 rule for import of
gold squeezed the legal supply and increased the domestic premium and third being the increase in customs which
aggravated the supply side situation.
The domestic sales got affected due to the first factor and the financial performance was affected due to the second factor.
The competitive situation was also intensifying but inspite of all this the company ended on a better note.
The company launched new product collections that were stunning looking and offered real value for money. Also
established karigar centre in Feb 2014.
• Eyewear Division:
The eyewear industry is estimated to be growing on an average of 16% CAGR in the last 5 years.
In order to push sales from sunglasses, Titan Eye plus is working on improving merchandise (product offerings) and re-
doing the sunglasses section in the Titan Eye Plus stores.
In 2014, the company added 70 new models under ‘Glares’ brand and it is also planning to add up 60 new stores which
will be mostly franchised this fiscal to the existing network of 270 stores across India
FINANCIALS
Years Mar '14 Mar'15 E Mar'16 E Mar'17 E
Income Growth 7.94% 13.17% 13.74% 13.88%
Manufactured Goods Other Income 120.22 123.66462 140.6518 160.17218
Watches 1624.9674 2096.2079 2683.146 3434.4271 Stock Adjustments 99.41 618.32308 703.2592 800.86091
Growth 25.85% 29.00% 28.00% 28.00%
Total Income 11147.02 13108.449 14909.09 16978.251
Jewellery 7005.9795 7566.4579 8171.774 8743.7987
Growth 6.00% 8.00% 8.00% 7.00% Expenditure
Others 194.3916 262.42866 351.6544 467.70036 Raw Materials 8151.29 9274.8461 10548.89 12012.914
Growth 31.64% 35.00% 34.00% 33.00%
Power & Fuel Cost 0 37.099385 42.19555 48.051655
Manufactured Goods Total 8825.33 9925.0945 11206.58 12645.926
Growth 9.66% 12.46% 12.91% 12.84% Employee Cost 540.43 618.32308 703.2592 800.86091
Traded Goods Other Manufacturing Expenses 0
Watches 201.9057 214.02004 229.0014 247.32156 Selling and Admin Expenses 0
Growth -55.60% 6.00% 7.00% 8.00%
Jewellery 1519.7857 1793.3471 2134.083 2560.8997 Miscellaneous Expenses 1290.76
Growth 13.82% 18.00% 19.00% 20.00% Preoperative Exp Capitalised 0
Others 297.5988 342.23862 393.5744 448.67483 Other expenses including S&A 1290.76 1483.9754 1687.822 1922.0662
Growth 16.30% 15.00% 15.00% 14.00%
Total Expenses 9982.48 11414.244 12982.16 14783.892
Traded GoodsTotal 2019.2902 2349.6058 2756.659 3256.8961
Growth -1.30% 16.36% 17.32% 18.15% Operating Profit 1044.32 1570.5406 1786.278 2034.1867
Total Sale of Products 10844.6287 12274.7 13963.23 15902.822 PBDIT 1164.54 1694.2052 1926.93 2194.3589
Sale of tools and componenets 18.2665
Interest 87.13 96.8208 96.8208 96.8208
Income from services
provided 4.8715 0.10798919 0.12 0.12 0.12
Total Other income 23.138 27.07146 31.94432 37.694301 PBDT 1077.41 1597.3844 1830.109 2097.5381
Growth 16.07% 17.00% 18.00% 18.00%
Depreciation 67.55 73.94244 82.87044 93.58404
Other operating Revenue
Sale of precious / semi- 6.2% of gross block
precious stones 78.6152 Other Written Off 0 0 0 0
Sale of gold/ platinum 17.3165
Profit Before Tax 1009.86 1523.442 1747.239 2003.9541
Scrap sales 5.3062
Total - Other operating Extra-ordinary items 0 0 0 0
revenue 101.2379 106.2998 111.6148 118.31167 PBT (Post Extra-ord Items) 1009.86 1523.442 1747.239 2003.9541
Growth -2.60% 5.00% 5.00% 6.00%
Tax 275.12 411.32934 471.7545 541.0676
Revenue from Operations 10969.0046 12408.072 14106.79 16058.828
Excise Duty 41.61 41.61 41.61 41.61 27% tax rate
Net Sales 10927.39 12366.462 14065.18 16017.218 Reported Net Profit 734.76 1112.1127 1275.484 1462.8865
Years Mar '14 Mar'15 E Mar'16 E Mar'17 E
Sources Of Funds
Total Share Capital 88.78 88.78 88.78 88.78
Equity Share Capital 88.78 88.78 88.78 88.78
Share Application Money 0 0 0 0
Preference Share Capital 0 0 0 0
Init. Contribution Settler 0 0 0 0
Terminal
Mar '14 Mar '15 Mar '16 Mar '17 Mar '18 Mar '19 Mar '20 Mar '21 Mar '22 Mar '23 Mar '24 Value
Operating Profit 1044.32 1570.5406 1786.278 2034.1867 2328.98 2656.37 3024.91 3439.47 3922.07 4479.37 5127.53GROWTH
NOPAT 762.3536 1146.4946 1303.983 1484.9563 1700.15 1939.15 2208.18 2510.81 2863.11 3269.94 3743.1 0.05
Depreciation 67.55 73.94244 82.87044 93.58404 106.44 121.868 140.381 162.597 189.256 221.246 259.635
Total 1874.2236 2790.9777 3173.132 3612.7271 4135.57 4717.38 5373.48 6112.88 6974.43 7970.56 9130.27
Net changes in WC -1062.55 -896.4641 -996.0096 -1100.693 -1217.6 -1329.4 -1433.7 -1523.1 -1600 -1651.7 -1666.7
Less: CAPEX 192.05 120 144 172.8 207.36 248.832 298.598 358.318 429.982 515.978 619.174
FCF 619.6236 1774.5136 2033.122 2339.2338 2710.62 3139.1 3641.18 4231.5 4944.42 5802.85 6844.36 84820
WACC 0.13472739
PV 619.6236 1563.8237 1578.994 1601.0283 1634.94 1668.58 1705.66 1746.84 1798.8 1860.45 1933.83 23965.3
Value of the firm 41677.8806
Less Debt 806.84
Less Cash 892.67
Strategy : BUY
EQUITY VALUE 39978.3706
EPS(STOCK PRICE) 450.308297
HISTORICAL P/E : 21.0258
Relative Valuation
Average PE 36.9 Peers FY15E
Median PE 34.3 ITC 28.0
2015-2016 EPS 14.37
MPS(AVG) 529.6961 HUL 39.0
MPS(Median) 493.22016
Dabur 34.9
Number of Shares 88.78
Equity 47026.4201 GCPL 33.7
Equity Value(median) 43788.086 Value(Avg) 6
GSKCH 36.5
Add:Debt 806.84 Add:Debt 806.84
Less:Cash 892.67 Less:Cash 892.67 Jubilant 55.9
EV 43702.26 46940.59
TTKP 33.3
Value of stock 493.22016 Marico 33.6