presentation on

“A class honey popcorn”

Presented by : Md. Saifullah
112 201 066
 Company introduction

Company Name Sparrow Food Ltd.

Product Name “A Class Honey Popcorn”

No Of Employees: 15

Location Plant: Narayongonj, Dhaka.

26, Dilkusha Commercial Area,

Corporate Address :
Dhaka-1000, Bangladesh.
 • Competitive market

Current
situation • Competitive advantage by offering healthy
snack
 As soon as possible recover the fixed cost

Try to acquire first mover advantage

Company’s
Future Try to spared this product in the whole county before any
competitor come
Prospect
Try to gain competitive advantage over other food & beverage
company thought they have not this kind of product

Try to bring new taste pops

After some year want to export our product

 • Our company can provide livelihood for
many people of this country.

• We also intend to reserve a fund to help

the victims of natural calamities.
Corporate Social
Responsibilities • We will try to reduce unemployment
in Market problem by giving job in our company.

• We give donation to orphanage.

• We will definitely concern about the

society and people.
Product
details
 Product Detail

Uniqueness Benefits Features

• New taste • Healthy snack • Easy to produce

•
• Innovative product • Low price • No preservative
•
• Made with hygienic • Everyone can eat it • Available in
ingredients consumers reach

• Zero Preservative
 Strength
Own land for production
Zero level marketing distribution channel
Reasonable price
Unique test
SWOT
opportunities
New business idea in Bangladesh.
Attract consumers by new taste
There are less competition.
Weaknesses
Having no patronize on behalf of government
Lack of technical skill
Inexperienced people
threats
Unawareness of the consumer by new taste
Natural calamities.
Competition may arrive.
 Objective and Issue

VISION MISSION GOAL

∙ we will provide best
• Though we are new in • We will be the most quality honey with
this sector but belief popcorn
developed honey
that with our popcorn company
scientifically tested ∙ Low cost product.
method and new
within 2 year. We will
equipment we will be change the taste of ∙ We will enrich availability
the market leader in our consumers by of this product in locality.
this sector with in 2020. producing new
We also look forward to honey flavored • After satisfying the local
export our product after popcorn
satisfying our market • demand we will export
need. our product.
 Market
Segmentatio
n
Market targeting

• First targets are kids and

teenagers

• Second target would be general

people.
 Market positioning

PROVIDE BEST QUALITY PROVIDE NEW TASTE PROVIDE ATTRACTIVE

POPCORN PACKET.
 Product& Place

HONEY FLAVORED DISTRIBUTED AT

POPCORN. CONSUMER HOME SIDE
 Price

Description Cost (TK)

Raw Materials 945

Production Cost Per 100 Unit (Variable Cost)- Labor 500

Administrative & Fixed Expenses (Cost Per 100 unit) 500

Total Manufacturing Cost 1945

 Price
• Total cost for per 100 unit Tk 1945

• Per unit cost (1945/100) Tk19.45

•
• We decided to sell our product 30% mark up at the initial
stage

• So, out product initial price we decided Tk 25 (19.45*1.3)

• Per product profit Tk5.55

 Promotion

ATTRACTING TASTE NEWSPAPERS RADIOS BILL BOARDS

POSTER MARKETING

FACEBOOK GOOGLE PLUS YOUTUBE

 Budgets& Action Programs

Location Analysis

located by the side of Dhaka-

The project is proposed to be Khulna Highway for easy
set up at Bagerhat. transportation of raw
materials and finished product

Free from pollution- culture

Good source of water- The site
sites should be free from
should have sufficient
pollution, such as the
materials supply.
industrial waste of factories.
 Production Need

Utilities Resources: Facilities Equipment

 Transportation Factors

Requirements Cost TK.

Tata ace HT (1 PCS) 200000

• Transportation cost
Covered van (1 PCs) 300000

Total 500000
 Corn: from the farmer of Mongla.

Vegetable oil: from local market

Sources of
raw materials Whipping powder: we will buy form
Dhaka.

Butter: we will buy from Dhaka.

Honey: we will collect honey from bee

hivers.
 Employee supply

interpersonal and
15 employees organizational communication
skills

independent self- good at problem

hardworking
starter solving

love the challenge

of achieving
ambitious goals.
Productio
n flow
chart
 Raw Material Calculation for 100 unit of honey product

Ingredients Quantity Cost

Corns 5kg (Tk30/kg) 150

Manufacturing Cost
Data
Vegetable Oil 1.5litre (Tk150/liter) 225

Whipping Powder .5kg (Tk100/kg) 50

Butter 1kg(Tk170/kg) 170

Honey 1Liter(Tk350/Liter) 350

  Total 945
Organization
Structure
 Organization Structure
• Operation Director

• Marketing & Sales Director

• Director:

• Executive:
 Limitations
• Collection of data is a hard job in this stage of business
because there are a few honey cultivation farm in
Bangladesh.

• It is difficult to estimate and do all the financial projection

accurately according to the current market.

• Most honey cultivating farms are not interested to share

their confidential information and they do not produce
honey product.

• Last but not the least we had a short time to gather the
information and lack of knowledge about how to use the
information.
 Methodology
• Primary Sources:
I. Face to face conversation

• Secondary Sources
I. Published report

II. PDF documents

III. Books

IV. Websites & others

 First, we don’t have enough
electricity. It is essential for
making and producing products.

Problem identification Second, we don’t have enough

transportation. Without this we
can’t sell our product.

Third, it is difficult to export new

products in other country.
CONCLUSIO
N