BDT

Presentation
N.V.Adithya Koundinya
adithya.koundinya@byjus.com
     Introduction about Byju,s.
27-05-2020 ● How did we all got into Byjus.
Session - Hosted
by Mr Aishvary Singh ● Introduction About Byju's Ravindran.
● Investors in Byju's.
● Documentary of BBC about Byju's.
 • Journey of Byju Ravindran Sir What made
Him to start Byjus.
• Evolution of the Concept Byjus Learning
Session with Program from Cat tovsat .
• Dream and Future of Byjus.
Mr. Praveen • About the Launch of Mobile application and
Prakash explained importance of Learning through
Graphic Visual Representation.
• Introduction of other Managers and
assigned to Training Managers.
 • Introduction about Program Structure of BTP
Training .
Session • Explanation of Ethics and Basic Rules and
Hosted by Principles to Follow in Byjus.
Mr Charan • Introduction To K-10 product and key
functionalities.
Ganesh • 4 pillars of BTP. PRODUCT PITCH PROCESS
PRACTICE.
Organization Details
• Organization Set up
• Explanation of Life at Byjus
• Marketing Sales Team Operations Logistics/Delivery ,Post sales
Mentor, Customer Service, Development Team, Satisfaction of
Customer.
Major Usp of K10  Product

• 1. Visualization
• 2. Interface
• 3. Support and Policy
• 4. Assessment
• 5. Content
• 6. Accessibility
• 7. Personalization
• 8. Credibility
 3D Animations

In air projections
Visualization
Real-life Examples

Recurring access to content

short length Videos

 Offline

Recently learned videos like Netflix

Dashboard

Notification

Interface Previous Year Q Papers

Popular Videos

Library Mode

Personalized Mode

Pirate Protected

Gamification
 Post Sales

Students Portal

support Policy Flexible Payment Options

Applock

24/7 Chat Support

 Learning Analysis

Shows Average Time Spent

Assessment Practice

Quizzo

Test Series
 Conceptual Learning

Winding Up

Portable

Content Time saving

&Accessibility Resume(Catche Memory)

Platform Independence

Aligned With Cirruculum

Subtitles
 Adaptive Learning

Knowledge Graph
Personalization Recomemded 
Video
One on one
 15 day free trial & Return

Parents Connect App

24/7 Chat Support

Support and Policy
Students Corner

Easy Payment Options

App lock
 Focus on conceptual learning.

Concepts through personalized learning

Engaging video lessons from India’s best teachers

Application and simulation games to guide experiential learning

Applock and parental Safety Features.

Learning analysis

Deep Drive K-10 Average Time spent

Test series

Knowledge graph

Adaptive Learning

Platform Independence.

Parents connect App

15 days free trial and 15 days refund policy.

 Introduction to Sales Strategy for
K10 Product:

Explanation of the product sales

strategy.
28/05/2020
Session hosted by Technology Enabled Learning.

Mr. Charan Ganesh Taught by the Best Teachers

Available.

Engaging Content.
 Adaptive Knowledge
Learning. Graph.
Features to be
highlighted while Quizzo. Subtitles.
counseling the
parent: Parent’s Real-Life
Connect. Examples.

Learning
Practice.
Analysis.
Common Scenarios to  encounter While selling
the Product to the Parent:

• Scenario 1: Tier 1 (Metro) City, Educated Parent, Highly Engaged with the application and
     HighIncome.
• Scenario 2: Tier 2 (Non-Metro) City, Non-Tech Savvy (Middle Class and Lower Middle
Class)
• Parent, Highly Engaged with the application and Low Income.
• Scenario 3: Tier 1 (Metro) City, Moderately Engaged with the application, and Moderate
• Income.
Counters to Expect from  Parents while selling the
product

• My Child already scoring good marks, why should I buy your product?
• My child often gets distracted and he switches to another platform or video.
• When they have already taken Educational Decision.
• How will I know whether my child is performing or not?
• Regional Language related barriers.
• When my Child Constantly watches the videos doesn’t he get EyeSight Problem?
• Because of the parents’ Busy Schedule, they do not have time to monitor.
Introduction to K-3 product
 • Features in Disney BYJUS Learning App.
• Explanatory videos including Disney Characters.
• Background Jingles.
• Totems.
• Quest.
• Skill Chart &Live Progress Reports.
• Parent Zone.
Product key • Explanation of Osmo Vision (Osmo Base, Osmo Reflector)

Functionalities. • Digital Worksheets

• Wiz Pen and how it is used.
• Digital Worksheets and Books.
• Drawing Boards
• Storytelling Pattern.
• Offline Product.
• Hints and Assistance given by app if a child gives any wrong answer.
• Comprehensive Learning.
 Phonetics

Numbers and Language.

Engaging accents.

User-friendly interface.

Interactive Learning Games.

Features of BYJUS Castle Quest.

Cartoon character Stickers

K3 product Osmo vision

Wiz pen and eraser

Digital Worksheets

Skill chart

Library Mode

offline
 Listening 

Cognitive

Essence of Language Expression

undestanding 8 Procedural Thinking

Skills by using the Number Sense

app  Reasoning ability

Spartial Undestanding

Everyday skills
 • Listening
• Cognitive
Essence of • Language Expression
Understanding • Procedural Thinking
8 Skills of • Number sense
Child • Reasoning Ability
• Spatial Understanding
 • Totems
• Learning Quests
• Disney Characters
• Narrative Introductory Videos
Features to • Lesson Videos

Highlight • Activity Videos

• In-video Games
During • Story based Concept learning

Counselling • Rewards and Stickers

• Disney Sticker book Collection
• Osmo Vision ,Wiz pen
• Parent Zone 
• Library Mode
Sales Strategy for K3 Product:

• Interactive and Engaging Module

• Visually Rich Content
• Personalized Learning Programs
Counters to Expect
• Eye Sight
• Monitoring
• Cost
• Child Distraction
• How will I know whether my Child is Learning through app
• Language
• Education Decision Already Taken
Introduction to BHLP

•  BYJU’S -The Learning App helps students master concepts through visually rich,
personalized learning programs and BYJU’S Tutor, a one-of-a-kind connect and learn
feature, will enable a BYJU’S certified teacher to make the student revise concepts, make
him or her practice problems and solve any doubts in real-time
• Under BHLP, a student gets to learn in the best possible way through engaging and
personalized programs. BYJU’S Tutor ensures a high engagement through scheduled
learning and constant guidance from BYJU’S education experts.
Bhlp Conduction Pitch
• Introduction
• Rapport Building
• Need Generation
• Explain Importance
• Introduce Byjus Program
• Closure
 • Visual Learning
• Personalization
• Adaptive Practice
• Mentor
Bhlp • Byjus Tutor
• Concept Revision
Program • Practice session
Features • Doubts
• Topic Choice Flexibiity
• 360 degree Solution
• Upto 3 Classes per week
• Integrated Program
 Tutors ensure Usage of tab

Sets a Routine and adds Dicipline

Topic Choice Flexibility

Top Selling Points Bhlp Provides Experts in any Topic

Students idea Flow 

You can see what the child is doing

 • Introduction on Inside Sales
• What are Inside sales
• Differences between inside sales and outside sales
• Benefits, advantages, disadvantages of inside sales
• How to convince the parents
• Common Scenarios which we will overcome while we call to
29-05-2020  parents
• Introduction about the sales pitch
By Charan • Introduction how to talk with parents

Ganesha • How to start the conversation

• How to interact with parents
• Introduction
• Build Rapo
• Lead creation
• Product Pitch
• Closing
Interaction • Interaction section with Aakash Kapoor
• Explained about the Byjus
section with
• Approach and mindset we need to have
Aakash • Explained the Major difference between
Kapoor Byjuiate and a Common salesman.
 • Doubts Clarifying Session about K3 and K10.
30-05-2020 • Explanation of K10 Sales Pitch.
By Charan • Introduction about K3 Pitch
Ganesha • Examples of Mock Call Session
Key Elements of Pitching

• Intro
• Rapport
• Need Generation and Program Mapping
• Product Pitch
• Closing First call
• Follow-up and Pitching Price
• Sale Closure
Important Points to Remember 
• When Speaking To MoM
• When Speaking To the Child
• For a child Who has Watched Videos
• Child Who has not Watched Video
 Need Creation & Program Mapping
• Lack of Concept Clarity
• Doubt Clarification
• How to make their Child Regularly
• Doubt Resolution and Study Importance
• Various Examples
 • Doubt clarifications.
• Insights into How to Pitch
• How to Speak with Parents in different scenarios
• How to take control over the pitch.
• We were made to listen to the Sales call by charan sir.

31-05-2020 • Detailed explanation by making us listen to  demo calls

• About Pitching

By Charan • Need Creation

• Closing Call
Ganesha • Introduction about pricing K3 and K10
• Explained Price charts
• Practice questions
• Sibling of packs
• Introduction about the pricing of BHLP
• Questions about BHLP,K10 & K3 Pricing
Thank You