• Bharti Airtel Limited, usually referred to simply as "airtel", is a Indian

telecommunications company

• It operates in19 countries across South Asia, Africa and the Channel

Islands

• It operates a GSM network in all countries, providing 2G or 3G services

depending upon the country of operation

• Its subscriber base has crossed the 200-million mark

• 150 million users in the domestic market alone

• Airtel Market Share is 28.41%

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 AIRTEL SUSCRIBER BASE
Group/Category City/Circle 10-Nov Group/Category City/Circle 10-Nov
A' Circle A.P. 15036616
A' Circle A.P. 15036616
A' Circle Karnatka 13853767 Karnatka 13853767
C' Circle Bihar 13710517 T.N. 9110159

B' Circle Rajasthan 11609256 Maharashtra 7715885

B' Circle UP (E) 11054898 Gujarat 6059442

A' Circle T.N. 9110159 B' Circle Rajasthan 11609256

B' Circle M.P. 8374406 UP (E) 11054898

A' Circle Maharashtra 7715885 M.P. 8374406

Metro Delhi 7355885 WB 7221139

B' Circle WB 7221139 Punjab 5604351

A' Circle Gujarat 6059442 UP (W) 5410728

B' Circle Punjab 5604351
Kerala 3368665
B' Circle UP (W) 5410728
Haryana 1832431
C' Circle Orissa 4983156
C' Circle Bihar 13710517
B' Circle Kerala 3368665
Orissa 4983156
Metro Mumbai 3238592
Assam 2787238
Metro Kolkata 3074515
J&K 1833100
Metro Chennai 2935359
NE 1708598
C' Circle Assam 2787238
H.P. 1515361
C' Circle J&K 1833100
Metro Delhi 7355885
B' Circle Haryana 1832431
Mumbai 3238592
C' Circle NE 1708598
Kolkata 3074515

C' Circle H.P. 1515361 Chennai 2935359

149,394,064 149,394,064

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 VALUE ADDED SERVICES

A value-added service (VAS) is popular as a telecommunications

industry term for non-core services. However, it can be used in any
service industry, for services available at little or no cost, to
promote their primary business. In the telecommunication
industry, value-added services add value to the standard service
offering, spurring  the subscriber to use their phone more and
allowing the operator to drive up their ARPU.

Private & Confidential. All information contained in this document is privileged. Any unauthorized use is strictly prohibited Goldfinch Mobile Solutions
VALUE ADDED SERVICES
1. Airtel Music
Hello Tunes
Greet every caller with a song of your choice. Now when your friends call you , they will no longer
have to hear that boring old 'Tring Tring'. Instead, they can groove to the hottest new tracks of
music.

ACTIVATION DEACTIVATION CHARGES SUBSCRIPTION

Call 543211 from your mobile  Call 543211808 (Toll Free) “. NA Monthly charges– Rs.30
to select the song of your
choice from our 80,000 +
song collection.

SMS the Song Name/Album NA Monthly charges– Rs.30

Name/Movie Name to 543215
(Toll Free) to search for your Call 543211808 (Toll Free)
Favourite Hello Tunes

Dial *678# to access the toll- Send SMS STOP to 543211 SMS to 543211 - Rs 3/SMS 3 months Subscription – Rs.60
free portal to select
songs/subscribe

Call 543211444 and take your dialing *678#. Charges Rs.3/min  Rs. 30 Monthly Subscription 
pick from albums across
various genres.

Private & Confidential. All information contained in this document is privileged. Any unauthorized use is strictly prohibited Goldfinch Mobile Solutions
Airtel Radio
Listen to you favourite music anywhere, anytime on your mobile phone with airtel live - airtel
radio.
Mirchi Mobile on airtel
Staying away from home and want to listen to your favourite radio station from your home
town/state Subscribe to Mirchi mobile 
ACTIVATION DEACTIVATION CHARGES SUBSCRIPTION

Dial 543213+Song Code Number  Call 54321300 (toll free) Call rate Re 1/min  Monthly Subscription Charges of Rs 30/30 minutes

call 59830 (free) to subscribe NA 100 minutes of Radio at just Rs.10 per week

Call 59830800 (free) to deactivate

My tunes
Are you bored of listening to songs set by others when you call them. Now subscribe my
tunes.
ACTIVATION DEACTIVATION CHARGES SUBSCRIPTION

Just call 54345 and just choose an  Call 54345808 (free) to deactivate from 2p/sec Rs.15 per 15 days
actor/singer/music director of your My Tunes
choice to listen to their songs

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
LIVE AARTI ON AIRTEL
Listen to Pujas and aartis from India's most popular shrines live on your airtel mobile.

ACTIVATION DEACTIVATION CHARGES SUBSCRIPTION

NA NA  Rs 5 per shrine only for the first day.
55229: Kanchi Kamakshi Temple Rs 2 per day from the second day onwards for one
55230: Somnath Temple, Gujrat shrine.
55231: Brahmakumari Customers can also subscribe to more than one shrine.
55208: Shani Shingnapur For more than one shrine, charges 
55227: Haji Ali Dargah, Language: Urdu of Rs 3 per day from second day will be applicable, for
55211: Mahalaxmi Temple, Kolhapur, any number of shrine.
Maharashtra
55206: Adya Shakti Ma Ambe Gujarat
 55215: Patna Sahib Gurdwara
 55210: Kashi Vishwanath
 55222: Shirdi

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 INFOTAINMENT
Astrology
Astrology On Demand offers users personalized astrological services on their mobile phones. Users can
get predictions based on astrology, numerology and Panchang.

ACTIVATION DEACTIVATION CHARGES SUBSCRIPTION

Call 543214900 Toll Talk to Pandit Ji at Rs.6/min.  Subscription charges Rs.30/month.

call 543214 toll free to subscribe Free Subscribe to Panchang alerts at
Rs.10/month.

ALERT SERVICES
•Missed call Alert:

ACTIVATION SUBSCRIPTION

subscribe for monthly pack charged at Rs. 15

Dial *321*881# 

subscribe for weekly pack charged at Rs. 5

Dial *321*882#

subscribe for 3 months pack charged at Rs. 30

Dial *321*884#

 subscribe for 6 months pack charged at Rs. 60

Dial *321*885#

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 • Airtel Matrimonial
life partner search made simpler & personalized. Get matching alerts for your profile.
Build profile in 5 simple steps.
ACTIVATION CHARGES

Dial *321*11# (toll free)  Charges: Rs 10 per 10 day 

• Film News:
Receive 4 updates every day
ACTIVATION CHARGES

Charges: Rs 1 per day 

SUB FILM to 54321

•Love:
Build your Love with emotions and expressions in Love Zone. You can receive a Love Picture on your
mobile daily.
ACTIVATION CHARGES

  SUB LUV to 54321 Charges: Rs 1 per day 

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 •Devotional
Wake up with divinity on your mobile. Devotional zone subscription services .
ACTIVATION CHARGES

Quran - SMS SUB QR to 54321 Charges: Rs 1 per day

Gita - SMS SUB Gita to 54321
Bible – SMS SUB BL to 54321

•Jokes
Daily dose of Humor on your mobile. Refreshing rib tickling jokes.
ACTIVATION CHARGES
SMS SUB JOKE to 54321 Charges: Rs 1 per day

SPORTS
Cricket
Get all news alerts, gossip and scores of all matches
ACTIVATION DEACTIVATION CHARGES
NA  30 per month
Dial - *646*601#

NA 30 per month
SMS - SUB CRIC to 54321

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 CHALLENGES

• Approx 30 million new subscribers annually

• 28 states each with unique languages and cultures

• Large number of competitors

• Balance high-quality service with operational efficiency

PENETRATION

Airtel Penetration is 13%

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 AIRTEL UPDATES
It seems Airtel focusing their attention to customer needs rather than on munching on customers money through their VAS service.
Airtel users are now independent of starting or stopping a service anytime and anywhere they want to with just an SMS.  Start-Stop
Service provides Airtel customers an Easy & Instant way to activate or de-activate any Value Added Service (VAS) of their choice. With
the Airtel START-STOP SERVICE.

Function
I. Browse all available subscription based Value Added Services in Airtel.
II. Get a summary of any subscription based Value Added Services in Airtel including all applicable charges.
III. Subscribe to any subscription based Value Added Services in Airtel.
IV. Un-subscribe from subscription based Value Added Services in Airtel. 

How to use Airtel Start-Stop Service

Airtel customers can SMS 'Start' or 'Stop' to 121 (toll free). An SMS is sent acknowledging customer's request & advises them of  the
next step. If the customer sends 'Start' to 121, then the service checks for all the subscription services not subscribed by the customer
& presents those services through an easy to understand & interactive menu. However if the customer sends 'Stop' to 121, then the
service checks for all the services subscribed by the customer & presents them to the customer for further action.  

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 AIRTEL 3G

Faster internet on Muic Download

Games Vedio Alerts
Mobile

Mobile TV Comic Portal Video Talkies

Movie Review

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 • TATA DoCoMo is a Tata Teleservices Limited’s (TTSL) cellular service provider on the
  GSM platform-arising out of the Tata Group's strategic joint venture with Japanese
telecom giant NTT Docomo in November 2008

• Tata DoCoMo launched in South India and currently operates in 18 of 23 telecom circles

• Tata DoCoMo had about 60 Milion Suscriber

•Tata DoCoMo became the first private sector telecom company to launch 3G services in
India

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 SUSCRIBER BASE
States 10-Oct
Maharashtra 9,209,901
Andhra Pradesh 8,545,399
Karnataka 6,839,083
Mumbai 5,510,881
Bihar 4,800,075
Madhya Pradesh 4,297,964
UP West 4,291,396
UP East 3,808,712
TamilNadu 3,560,120
Rajasthan 3,324,073
Gujarat 3,051,517
Kolkata 2,972,034
Punjab 2,917,829
Haryana 2,822,878
Kerala 2,626,554
West Bengal 2,419,406
Orissa 2,412,619
Chennai 1,254,746
HimachalPradesh 285,241
60,796,237

PENETRATION

Tata DoCoMo Penetration is 5%

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 VOICE BASED SERVICE
SERVICE ACTIVATION CHARGES
Dial 543219 Subscription Rs 20 for 30 Day

Dial 543213 2 Paisa/second

Dial 510001 2 Paisa/second

Dial 543212 5 Paisa/second

Dial 54321210 2 Paisa/second

Dial 54321211 2 Paisa/second

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 SERVICE ACTIVATION CHARGES

Dial 54321217 2 Paisa/second

Dial 54321219 2 Paisa/second

Dial 529221 1 Paisa/second

Subscription Rs 10 for 15 Day

Dial 505927(toll free) Rs 10 for 10 days with 50m in of usage

Dial 54321215 2 Paisa/second

Dial 54321214 2 Paisa/second

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 SMS SERVICE DIRECT WEEKLY PACK UNLIMITED
SERVICE ACCESS OFFER

SMS “NEWS” SMS SUB

NA
to 54321 WNEWS to
54321

SMS “CRI” to
NA
54321 NA

SMS HORO SMS SUB HORO

<First 3 letter W(first three
NA
of your sign> letters of your
TO 54321 sun sign) to
54321

SMS “JOKES”
SMS SUB SUB UJOKE to
to 54321
WJOKE to 54321 54321

CHARGES Rs 3/SMS Rs 10/7Days Rs 5/day

Subscription
SMS UNSUB
expires at
UNSUBSCRIBE NA <service Name>
midnight i.e.
to 54321
00:00Hrs

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 CALL ME TUNES
SERVICE ACTIVATION CHARGES DOWNLOAD CHARGES

Dial 54321100 Rs 30 for 30 days Rs 15/content

Dial 54321121 Rs 1 per Day Rs 15 Per Song

Dial *141# or *678#

Dial 5432112 Call charges: 5 paisa/sec Rs 15/content

Subscription Rs 30 for 30
Days

Dial 543321103 Call charges: 5 paisa/sec Rs 15/cricket series

Subscription Rs 30 for 30
Days

Dial 54332110 Call charges: 5 paisa/sec Rs 15/content

Subscription Rs 30 for 30
Days

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 USSD SERVICE

1) ON THE FLY SERVICES :-

•Cricket Scores
• Jokes
• Love Tips
• News
• Devotional Alerts
• Astrology
• Shero Shayari
• Bollywood News
• Regional Portal
To avail these Service Just Dial *444# for Rs 3/SMS
To avail Get Me Out Service Just Dial *789# for Rs 2/Request

2) Subscriptions (Rs.30 for 30 days ; Rs.10 for 7 days)

• Cricket Scores
• Jokes
• Love Tips
• News
• Devotional Alerts
•Daily HoroScope
• Panchang
• Choghadia
• Regional Portal
To avail these Service Just Dial *444# and enter the “Discounted Pack” menu

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 3G SERVICE
• Video Calling – This service allows subscribers to do video conferencing while making voice calls.
• Mobile TV – It is live TV on mobile screen that can be recorded and paused. Video from here can
also be posted to social networks, and it's possible to browse the program guide and set reminders.
•Let's Play – A portal for online and downloadable, single and multiplayer games. It's like a social
network for gamers so users can share their scores with their friends.
•Catch Up – One interface for accessing multiple email accounts, social networks and instant
messengers.
• Video SMS and mail – Allows users to add 30 second videos to text SMSs, and send video emails.
The picture or video SMS is delivered instantly, unlike traditional MMS messages; while video mail is
like voice messaging, but with video instead of voice.
•On Demand Services – This service lets users watch and download videos on the phone along with
news, weather and mobile premiers and movies made exclusively for mobiles. It also has music for download.
•Market – an app store that contains thousands of applications across categories such as music, books, movies,
travel and business.
•Docomics – a comic viewer application that has popular comics such as Spiderman, X-Men, Japanese Manga.
• Prayer – Live darshan videos from famous shrines. One can also watch live aarti and sing along with karaoke
aartis.
• Fortune – This service lets subscribers get live advice from astrologers on the basis of sun sign.

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 Tata DoCoMo UPDATES
Tata Docomo in association with IMI mobile will shortly launch three value added services
Chalisaas, South Movie Masala and Panchaang and Astro in Andhra Pradesh, Tamil Nadu,
Kerala and Karnataka. Tata Docomo subscribers. The services are accessible with a
monthly charge of Rs 30 and at 1p/sec.

Ek Behtar Zindagi is a IVR it is now available for subscription charges of Rs. 20 for 30 days
in which user can access information on crops, live stock, mandi rates, fisheries, health,
education and finance for 200 minutes.
To subscribe Ek Behtar Zindagi service, just call on 556780 (toll free), the subscription cost
isRs. 20 for 30 days. 

Tata DOCOMO subscribers can access Michael's Call Me Tunes, My Song, Full Songs,
Videos, Wallpapers & Ringtones. The subscribers can call and enjoy the entire bouquet of
services on 55500 at a nominal charge of 2p/sec, they can also set the Call me Tunes
directly by sending SMS MJ to 55500 (tollfree).

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions
 Thanks

Private & Confidential. All information contained in this document is privileged. Any unauthorised use is strictly prohibited Goldfinch Mobile Solutions