Вы находитесь на странице: 1из 29

• WHAT INSTANCES IN YOUR

LIFE DO YOU CONSIDER


COMMUNICATION TO BE
MOST MEANINGFUL?
• WHAT DO YOU THINK
WILL HAPPEN IF
COMMUNICATION BREAKS
DOWN?
MODULE 11:
THE DISCIPLINE OF
COMMUNICATION
COMMUNICATION
•It is both a process and a practice.
•Is ongoing and is in process even when you
do not speak because even your nonverbal
gestures mean something to another
person.
Have you been involved in a
situation wherein your friend was
offended by your small actions?
MEANING IS THE HEART OF
COMMUNICATION
•People understand the words that come
from each other’s mouth because of the
consensus or agreement among them on
what these words actually convey in
context.
COMMUNICATION
•Comes from the Latin word communicare,
which roughly translates to “to share” or “to
divide out”.
•The root word commune is an English
counterpart/variation of the Latin word
communis, which means “working together”.
CORE VALUES OF
COMMUNICATION

•Personal Identity and Health.


•Relationship Values
•Professional Values
•Societal Values
PERSONAL IDENTITY AND
HEALTH
•Your personality is a product of your
interaction with other people.
•Communication allows patients to relate their
health concerns to health care specialist like
doctors and nurses, who in return explain the
proper diagnosis and treatment to the patients.
RELATIONSHIP VALUES

•By engaging in a conversations and later on


uncovering certain aspects of yourself to
other people, you are able to gain friends.
PROFESSIONAL VALUES

•The discipline is considered to be a popular


collegiate degree due to the perception that
communication is closely linked to
professional success.
SOCIETAL VALUES

•You may do your part if you participate in


affairs of public interest. (i.e., expressing
your ideas and evaluating the idea of
others.)
COMMUNICATION MODELS

•Transmission Models
•Ritual or Expressive Model
•Publicity Model
•Reception Models
TRANSMISSION MODELS

•Models which view communication as a


process of conveying a fixed quantity of
information wherein the message is
determined by the sender or source.
LASSWELL’S MODEL (1948)
SHANNON & WEAVER’S MODEL
(1949)
RITUAL OR EXPRESSIVE
MODEL

•Value communication in the context of


shared understanding and emotions among
communicators.
PUBLICITY MODEL

•Represents communicators who are


considered to be spectators that participants
in the communication process.
RECEPTION MODELS

•Concerned with how audiences understand


or decode messages received.
RECEPTION MODELS

•Concerned with how audiences understand


or decode messages received.
SCHRAMM’S MODELS
BERLO’S MODEL
BREADTH OF COMMUNICATION

•Intrapersonal Communication
•Interpersonal Communication
•Small Group Communication
•Public Communication
•Mass Communication
INTRAPERSONAL
COMMUNICATION

•You engage in self-introspection,


reflection, or conscience checking.
INTERPERSONAL
COMMUNICATION

•Communication between two persons


(either face to face or virtual) is
interpersonal in nature.
SMALL GROUP
COMMUNICATION

•Occurs among a small number of people


interacting for a purpose.
•Members of small groups have equal chances
of participating and engaging in the
discussion.
PUBLIC COMMUNICATION

•When a speaker addresses several listeners


and these listeners only have a limited
opportunity to feedback.
MASS COMMUNICATION

•Defined as an interaction between a source


and a vast audience.
•Do not involve an exchange of ideas, but it is
rather concerned with the delivery and receipt
of a mass message or messages.