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STRATEGY
› A plan designed to achieve a particular long-term
aim.
› Alternative chosen to make happen a desired
future, such as achievement of a goal or solution
to a problem.
STRATEGY ANALYSIS
› Strategic Analysis is a process one can use to
determine the best way to achieve the result or
organization desire, by choosing the path of least
resistance to bring about change.
› By doing a Strategic Analysis, the team will
create alternatives to bring about the desired
result by emphasizing the driving forces, and
lessening the resistant ones.
The process of Strategic Analysis can be assisted by
a number of tools, including:
› PEST ANALYSIS

› SCENARIO PLANNING

› BOSTON GROWTH SHARE MATRIX

› FIVE FORCES ANALYSIS

› DIRECTIONAL POLICY MATRIX

› SWOT ANALYSIS





› Political stability

› Risk of military invasion

› Legal framework for contract enforcement

› Intellectual property protection

› Trade regulations & tariffs

› Favored trading partners


› Type of economic system in countries of operation

› Government intervention in the free market

› Comparative advantages of host country

› Exchange rates & stability of host country

currency
› Efficiency of financial markets

› Infrastructure quality


› Demographics

› Class structure

› Education

› Culture (gender roles, etc.)

› Entrepreneurial spirit

› Attitudes (health, environmental consciousness,

etc.)
› Leisure interests

› Recent technological developments

› Technology's impact on product offering

› Impact on cost structure

› Impact on value chain structure

› Rate of technological diffusion

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ΠFORCES ANALYSIS
DIRECTIONAL POLICY MATRIX
SWOT ANALYSIS
CASE STUDY!!!



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› NETWORK COVERAGE
› INTERNATIONAL ROAMING
› GPRS ROAMING
› LICENSE FOR AZAD JAMMU KASHMIR AND
NORTHERN AREAS
› QUALITY COVERAGE
› VALUE ADDED SERVICES
› LOWEST PRICES
› REPRESENTATIVE OF PTCL
› PIONEERS OF MMS AND GPRS
› SECOND LARGEST MARKET SHARE
#


› BEHIND ON EXCESSIVE DEMAND

› POOR ORGANIZATIONAL STRUCTURE

› STAGNANT PROFITABILITY

› OVERLY DEPENDENT ON PTCL

› LACK OF FRNACHISE

› LACK OF INNOVATIVE SERVICES

› NETWORK COVERAGE

› COMPETETION

› INTERNAL PROBLEMS
  

› CONTINUING TO EXPAND GLOBALLY

› PUBLICITY AND MARKETING

› DEVELOP NEW VALUE ADDED SERVICE

› INTRODUCE KIOSK TECHNOLOGY

› DEVELOP FRANCHISE IN REMOTE AREAS

 

› GOVERNMENT INTERFERENCE
› PTCL CELLULAR LICENSE

› PENSION PAYOUTS

› INCREASED HEALTH CARE COSTS

› TOUGH COMPETETION

› PRESSURE GROUP

› ECONOMIC PROBLEMS
 Relative market share

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› Environment is investor friendly
telecommunication sector is under de-regulation.
› Monopoly of PTA will be going to end at the end
of 200Œ.
› Before WTO implementation government already
took steps in de-regulation of telecommunication
sector.
› Political trends also change the whole activity of
business
"$
› Marketers should consider long term and short
term state of a trading market.
› Inflation is controlling by state bank and under
strict eyes but unemployment rate is going up
and up with the increase of level of poverty.
› Recently Govt. imposes taxes on messages of
each and every company of telecommunication
which hurts a lot to all

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› As Pakistan is an Islamic country and people are very
strict in case of Islam any thing against the
philosophy of Islam on either print or electronic
media are treated as against Pakistan.
› Most of the people dislike anything extra-ordinary or
something which sabotage their culture or subculture.
› Companies who are targeting upper-end of market
mostly published and aired their advertisement in
English language.
› In metropolitan cities women are doing work along
with their other responsibilities but other than
metropolitan cities it is difficult for women to
convince their parents and spouses for work.
› Demographic changes have very important part in
organization.
"$
› Companies have technology with which they can
compete in the Pakistan and now companies are
investing in their infrastructure to not only expand
but also to upgrade their existing structure.
› Ufone is shifting its whole network from 900 MHz to
1800 MHz with the completion of this project within
2-3 months Mobilink will be able in offering Value-
Added Services like General Packet Radio Service
(GPRS), Multi-media Messaging Services (MMS) and
Virtual Private Network (VPN) etc.
› As new technologies related to telecommunication
introduced in market, the team of Ufone of
technological development get pressurized from upper
management to deal with the need of new technology.
CONCLUSION

› Strategy analysis tells the current situation of a

running business
› Different types of analysis are very helpful in
finding the actual position of the business in the
age of competition
› By doing periodically strategy analysis Ufone is
improving his business by avoiding some weak
business and support other strong units
RECOMMENDATION

› All the units must analyzed on regularly basis

› Ufone should always be attempting to keep
improving new value added services
› Ufone should extend its network coverage area to
Northern part of the country
› Ufone should develop some new franchises in
remote areas
› Ufone can surprise its competitors by introducing
´Ufone kioskµ