MARKETIN

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 History Background
The term “marketing” is derived from
the word “market”, which refers to a
group of sellers and buyers that co-
operate to exchange goods and services.
The modern concept of marketing
evolved during and after the industrial
revolution in the 19th and 20th centuries
 What is marketing?
The process of planning and
executing the conception,
pricing, promotion and
distribution of ideas, goods and
services to create exchanges
that satisfy individual and
organizational goals.

“the american marketing association”

 What is marketing?
The management process
responsible for identifying,
anticipating and satisfying customer
requirements profitably
“The chartered institute of marketing”

Satisfying needs and wants through

and exchange process
“philip kotler”
Importance of Marketing

1. Marketing promotes product

awareness to the public
 Importance of Marketing

2. Marketing helps boost product sales

Importance of Marketing

3. Marketing Builds Company

Reputation
 Types of Marketing
1. Online marketing
Internet marketing, or online marketing, refers to advertising and
marketing efforts that use the Web and email to drive direct sales via
electronic commerce, in addition to sales leads from Web sites or
a
emails. Internet marketing and online advertising efforts are typically
used in conjunction with traditional types of advertising such as radio,
television, newspapers and magazines.
 Types of Marketing
2. Offline marketing
The word contains the meaning of offline Marketing itself. It includes
other methods of marketing apart from internet marketing. This
industry is very popular since hundreds of years back. Although the
methods have changed according to latest technology but the meaning
is still same. It comprises of advertisement in newspaper, magazines,
hoardings, exhibition shows, and print media sponsoring something,
partnership and so on, there are various new and old methods that have
been helpful to reach the target audience.
 Types of Marketing
3. Word of mouth marketing
Oral or written recommendation by a satisfied customer to the
prospective customers of a good or service. Considered to be the most
effective form of promotion, it is also called word of mouth advertising
which is incorrect because, by definition, advertising is a paid and non-
personal communication.
Market vs marketing
 Market vs marketing
Market

• A market consists of all the potential customers

sharing a particular need or want who might be
willing and able to engage in exchange to
satisfy that need or want
 Market vs marketing
Marketing

• Marketing is the management process which

identifies, anticipates and supplies customer
requirements efficiently and profitably

• It is a process of understanding, creating and

delivering profitable value to targeted
customers better than the competition
THANK YOU!
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