The Under-Stress Assassins

October 3, 2019
OGl 355: Leading Organizational Innovation and Change
Dr. B
Agenda

❖ Mission and Vision

❖ Organizational Structure
❖ Leadership
❖ Competitive Advantage
❖ Swot Analysis
❖ Environmental Analysis
❖ Going Global
❖ Recommendations
❖ Conclusion
❖ References
Mission & Vision

Figure 1: Feeding America’s Mission (Feeding America, 2019)

The Feeding America network is the nation’s largest domestic hunger-relief organization,
working to connect people with food and end hunger. Donors, staff, and volunteers all play
an important role in our efforts to end hunger in the United States. (Feeding America, 2019, para. 2)
What’s in it for you?
● Becoming THE industry leader in the viral social media campaign arena
● Partnerships with US college campuses to develop the next generation of
passionate motivated donors and volunteers
● Building resistance to recession and solidifying future presence
● Expansion into underserved states to truly become the organization that
“feeds America”.
● Global expansion beginning in India
● Advancing as a forward thinking organization that attracts the best and
brightest new talent through modern work culture and less rigid power
structures.
 Organizational Structure
Claire Babideaux-
Fontenot
(Chief Executive
Officer)

Claire Catherine Ami

Andy Wilson Paul Henrys Matt Hayes
Wellington Davis (Chief McReynolds
(Chief (Chief (Chief Human
(Sr. VP Legal Marketing & (Chief Equity
Development Financial Resources
& Communicati & Programs
Officer) Officer) Officer)
Governance) ons Officer) Officer)

Resources & Marketing and

Development Finance Programs Hiring
Programming communicatio
Associates Director Associates Managers
Staff n Associates

Figure 1.Our Leadership (Feeding America, 2019)

Leadership
Claire Babineaux-Fontenot Ami L. McReynolds
Chief Executive Officer Chief Equity and Programs Officer

Who She Leads: Who She Leads:

- Oversees all departments that - Leads a team dedicated to building a
comprise the Feeding America more equitable and inclusive network.
organization
Leadership Style:
Figure 1 Leadership Style: Figure 3 -Visionary leadership
Servant leadership

Catherine Davis Matt Hayes

Chief Marketing and Communications Officer Chief Human Resources Officer

Who She Leads Who He Leads:

- Marketing team - Recruiting
- Communications team - Training department heads
- Internal employee policy leaders
Leadership Style - Benefits administrators
Figure 2
Visionary leadership Figure 4 Leadership Style
Transactional leadership

Figures 1-4 . Our Leadership (Feeding America,2019)

 Competitive Advantage
Brand awareness

•Significant recognition/verification •Large network of food banks across the nation

•Large donor/volunteer network •Corporate partnerships

Figure 1. Fighting Hunger through Cause Marketing (Feeding America, 2019)

SWOT Analysis
Strengths Weaknesses
● Brand awareness ● Fluctuation of resources, reactive vs. proactive
● Independent verification/recognition of ● Quality of nutrition in food
organization ● High executive pay
● Large donor/volunteer network ● Technology promotion
● Corporate donor partnerships ● Service coverage area inconsistencies
● Online Marketplace

Opportunities Threats
● Power of social media ● Economic fluctuations
● Rise of income per capita ● Government regulations, tax rules
● National food waste ● New entrants
● Global market ● Substitutes
● Technology advancements ● Dominant political party attitudes, grant
availability
 Environmental Analysis
Threat of New Entrants
HIGH
The nonprofit sector is growing at an
enormous rate.
Bargaining Power of Buyers
HIGH
Feeding America has many ways for
volunteers to donate resources and time. The
organization shows donors the impact they
make.
Threat of Substitute Products
HIGH
Volunteers have the ability to choose other
organizations that they think are more
important such as: domestic violence, animal
welfare, and drug use prevention.
Industry Rivalry
HIGH
Smaller organizations that focus on hunger
relief have the ability to become competition.
Bargaining Power of Suppliers
HIGH
Volunteers work on donated time, corporate
supplies funds, and food suppliers receive the
food.
Target Market
❖ Donor group is the target market
and they are split into two
categories.
❖ Individual and corporate donors
❖ “In general, individuals exchange
their time, money, or tangible
items for positive social impact”
❖ The corporate target market is
different from the individual
because companies are not only
motivated to influence a positive
social impact but seeking to
“advance their business
objectives is the overarching
motivation behind corporate
philanthropy”
(Candid, 2015, 8:27).
Going Global - India
India’s Political and Economic Information Key Cultural Differences Between the U.S.
and India

● India’s population is reaching 1.3 billion (Hunger in ● Time orientation

India, 2019)
● Strict hierarchy in India
● Hunger affects 14.5% of India’s population
● Communication
(Hunger in India, 2019).
● Collectivistic culture vs. Individualistic culture
● Rise in inequality is “compromising the pace at
which India is lifting people out of extreme
poverty”(Wright, 2017, para. 13).
● Lenient local laws and regulations governing
non-profit organizations
● Free-market economy
Going Global - India

Mode of Entry

Standardization Transnational ● Transnational strategy (high global

Strategy Strategy
integration/high local responsiveness)
● Feeding America will leverage current
partnerships with companies that already
Export Multidomestic operate in India, such as Starbucks.
Strategy Strategy ● Partner with a local non-profit organization,
such as Action Against Hunger.
● It’s more expensive and risky to start from
scratch in a new market
Going Global - India
Actions for Inclusion Attitudes
DOs DON’Ts DOs DON’Ts
Diversity & inclusion Assume anything. Have an open mind and Don’t react outwardly
training. plan to learn. to new customs (scents,
foods, religious dress).
Leverage partnership Impose american
for cultural integration. cultural values.
Have respect for new Talk about subjects that
Learn about local Don’t underestimate the customs and cultures. are taboo in the host
religious customs. importance of public country.
perception, PDA is
prohibited and Let go of ethnocentric Act on emotion when
punishable by jail time. beliefs. faced with a difficult
situation.
Network with local Overlook language
businesses and leaders barriers. Be aware of your bias. Expect others to fit
to ensure community your mental model.
acceptance.
Foster trust and Assume all members of
Adhere to cultural Ever offer your left
respect. the new culture are
personal boundaries. hand.
exactly the same.
Recommendations
1. Utilize social media to connect with your next generation of donors

2. Inspire students to run their own donation campaigns at their

colleges
3. Increase share of food waste
4. Expand coverage in the western and middle US
5. Consider Feeding America as an international nonprofit organization
6. Transition to a flatter organization
Recommendation #1

Utilize Social Media

Feeding America is missing a huge opportunity by not connecting with millenials on the platforms they use most often.
Millennials will soon dominate the workforce and many will have excess income that can be donated to your cause.

Statistics Recommended Action Items

● 83.1 million millennials in the United States ● Consistent daily postings

(American Generation, 2019).
● 85-89% of millennials are active on
Facebook (Fuscaldo, 2019).
● 54-59% are active on Instagram (Fuscaldo,
2019).
● User generated content
● Account takeovers by celebrities affiliated with
Feeding America
● Increase marketing budget to include social
media advertising.
● Engage with your audience
Recommendation #2

Student Driven Donation Campaigns

● 19.9 million students currently attending colleges or universities.

(nces.ed.gov, 2019)
● The average college student generates 142 pounds of food waste a year.
(Poon, 2015)
● A Gala to recognize those who raised the most donations.
● Everyday heroes fighting to solve hunger at our 13th annual Grateful
Plate Gala.(Feeding America, 2019)
● Paul Mitchell Schools Raise $2.1 Million for Charity, Bringing 11-Year total
to $13.3 Million. (Bird, 2019)
Recommendation #3

Increase Usage and Share of Food Waste

Food waste presents the single greatest FREE resource that is not currently being utilized to the
fullest benefit of Feeding America or the populations it serves.

Actionable Food Waste

20B lbs 50B lbs 2B lbs

Farms Consumer-facing Manufacturers
business
Recommendation #4

Expand coverage to entire US

● Eastern US is well represented in
Feeding America’s network of food
banks
● Opportunity exists in much if the US
with large sections not being served in
any way.
● 14 states have 2 or fewer food bank
partners

(@Feeding America Map the Meal Gap:

Information on Hunger: Food bank, Food, Meals")
Recommendation #5

Feeding America and the Global Market

● Growth into additional countries can increase impact, reduce costs, improve efficiency,
increase scale, and attract different individual or corporate donors (Holley & Woods, 2016).
● More advantages of global engagement include:
○ discovering ideas beneficial to your programs from other countries
○ becoming more supportive and respectful of diversity within your organization
○ improving understanding and the effectiveness of programs reaching a diverse
clientele
○ increasing your credibility with those who think internationally.
(Koenig, 2004)

● Brand awareness can aid in the transition to expanding globally.

○ Collaboration
 Recommendation #6

Transition to a “Flatter” Organizational

Structure

Figure 1. Hierarchical Organizations (Morgan, 2015b) Figure 2. Flatter Organizations (Morgan, 2015a)
Conclusion
 References
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Barrett, W. P. (2018, December 11). America’s Top Charities 2018. Retrieved from https://www.forbes.com/lists/top-charities#526f4b2d5f50

Bird, D. (2019, May). Making magic happen by raising money. Retrieved October 2, 2019, from http://www.paulmitchellschoolsfunraising.org/press.

Coulter, M. (2013). Strategic management in action (6th ed.). New York, NY: Pearson. Perusall.

Donnie. (n.d.). Feeding America Network. Retrieved October 3, 2019, from https://georgianneholland.com/feeding-america-network/.

Feeding America (2019) 2018 Annual Report. Retrieved From

https://www.feedingamerica.org/sites/default/files/ 201812/2018%20Feeding%20America%20Annual%20Report_0.pdf

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Fuscaldo, D., (2019, June 25). Instagram: 59% Are Active Users. Retrieved from https://www.investopedia.com/news/instagram-59-us-millennials-
are-active-users/
References Continued.
Grateful Plate. (2019, June 5). Retrieved October 2, 2019, from https://feedingamericawi.org/gratefulplate/.

Heena. (2018, January 06) Things to Know Before Setting Up an NGO in India. Retrieved from https://www.shethepeople.tv/news/ things-
know-before- starting-ngo-india

Hunger in India. (2019). Retrieved from https://www.indiafoodbanking.org/hunger

Koenig, B. L. (2004, October 19). Going Global for the Greater Good: Succeeding as a Nonprofit in the International Community. Retrieved
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Morgan, J. (2015b, July 6) The 5 Types of Organizational Structures: Part 1, The Hierarchy. Retrieved From
https://www.forbes.com/sites/jacobmorgan/2015/07/08/the-5-types-of-organizational-structures-part-2-flatter-organizations/#63fe6d066dac

Morgan, J.(2015a, July 8) The 5 Types of Organizational Structures: Part 2, ‘Flatter’ Organizations. Retrieved From
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nces.ed.gov. (2019). The NCES Fast Facts Tool provides quick answers to many education questions (National Center for Education Statistics).

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Poon, L. (2015, February 27). When Food Is Too Good To Waste, College Kids Pick Up The Scraps. Retrieved October 2, 2019, from
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References Continued.
P. , E. (2018, February 2). Transnational Strategy: Definition & Examples. Retrieved from https://study.com/academy/lesson/transnational-
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Reynolds, K., & Reynolds, K. (2019, July 24). How cultural differences impact international business. Retrieved September 26, 2019, from
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Wright, A. (2017, October 01) 8 Things You Need to Know About India’s Economy. Retrieved from https://www.weforum.org/agenda/2017
/10/eight-key-facts-about -indias-economy-in-2017/
Thank you!