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1.Expansion
2.Contraction
Motives
behind 4.Change in ownership
Restructuring 2.Corporate Control
Capital Market
The part of a financial system concerned with raising
capital by dealing in Shares, Bonds and other long-
term investments.
An organization should take into consideration the cost
of capital, allocation of resources and merger and
acquisition.
Demographic and Socio-Cultural
Demographics are various traits that can be used to
determine product preferences or buying behaviors of
consumers. Most companies identify their key
customers through these various traits. They can target
consumers with like characteristics in their
advertisements and promotion. Target customers with
similar demographic characteristic helps maximize a
company’s sales or profit.
Socio-cultural includes religion, language, values and
attitude, education and social groups.
Technology
Technology have taken its advancement which leaves
the business houses to produce an ideal product
because of the outdated technology used by them.
Hence, it is important for business leaders to
understand the importance of the technology to excel
in achieving their goals and objectives.
Labor market,Competition,Government
and supplies
Labor market: Place where workers and employees
interact with each other.
Competition: Rivalry among sellers trying to achieve
such goals as increasing profits, market shares and
sales volume.
Government: Political agenda setting , conflict
resolution and maintenance of power relations.
Supplies: Number of suppliers and loyalty of the
supplier and the organization.
Models of Strategic Analysis
Legal Political
Economic
PESTE
Environmental
L
Social
Technological
Political Factor
Government policies and stability
Fiscal and Taxation policies
Economic Factor
Interest rates
Unemployment rate
Cost of raw-materials
Foreign exchange rate
Disposable income
Trade tariff
Inflation rate
Local economic situation and trends
Social Factors
Ethical Issues
Education levels
Cultural trends
Attitude changes
Change in lifestyle
Technological Factors
Technological Development
Research and Development
Information Technology (IT)
Communication
Consumer Preferences
Environmental Factors
Ecological
Environmental Issues (National & International)
Climate
Waste disposal and sustainability
Recycling procedures
Legal Factors
Employment Law
Consumer Law
Environmental Regulations
Competitive Regulation
Health and Safety
Strength
Advantage the organization has and the unique selling
proposition.
Brand Name
Patient
Workforce with particular skill set
Weaknesses
Factors which ultimately lose your organization’s sales
Less labor force
Out-dated technology
Shortage of Finance
Weak control System
Opportunities
Opportunities open to the organization. Some of the
opportunities will come via organization’s strength.
Tax holidays
Tax exemption
Less market
Threats
Environment that can adversely affect its performance
or achievement of its goals.
New and existing regulations
New and existing competitors
New Technology that may make our product obsolete
Unstable political and Legal systems
Economic downturn
/BCG Model
Strategic Group Analysis( the
growth/share matrix)
Similar group of companies within an industry that
have similar business models or similar combination of
strategies for example, restraint industry is analyzed to
take over the market share by having a competitive
advantage over others.
Helps in identifying who is the most direct competitors
and on what basis they compete.
Is also used to identify opportunities.
Help identify strategic problems.
Critical Success Factor Analysis