SHAHI EXPORT

Introduction
• A strong foundation laid by a
visionary, a guide...Mrs. Sarala
Ahuja in 1974 with headquarters in
Delhi.
• Began operations with 250
Associates and now 72000
Associates partnering the Business
• Expand by over 200 times in 38
years.
• Over24000 sewing machines
• In house state-of-the-art Washing
and Embroidery facilities
 Industry Profile
• Apparel is one of the basic
necessities.
• The Apparel and Textile
industry is India's second
largest industry.
• India and China have a
comparative advantage in this
industry.
• Garments made depends on
various factors. India accounts
for about 12% of the world's
production of apparel.
• Industry has around 1,25,000
knitted and woven Garment
units.
• Rise in labour cost in china
would be a boost to the Indian
export.
 COMPANY PROFILE
(SHAHI EXPORTS PVT. LTD.)
• Started in 1974 at Faridabad in Delhi.
• It is one of the largest export house in india
• Company started its operation in the form of a small fabrication unit with the help of 25
machine
• Expanded over 200 times from last 30 years. Manufactures 3 million pieces of high quality
wovens and knits per month.
• In-house product development and design studio.
• Its turnover has a turnover of Rs 4000 and around 90000 employess spread over 50
location
• It has manufacturing unit in six different state of India
Delhi
Haryana
Uttar Pradesh
Tamil Nadu
Karnataka and Andhra Pradesh
 About SHAHI

• Name:  SHAHI Exports Private Limited

• Established:  1974
Owner:  Mrs. Sarla Ahuja
• Managing Director: Mr. Harish Ahuja
• Address: Industrial Plot-1, Sector 28 Faridabad, Haryana
• Work Force:  More than 30,000
• Capacity:  Over 2 million high quality garments per month
• Retail House:  At Last & Co. , New York
• Fabric Processing:  Sarla Fabrics, Ghaziabad
• Annual Turnover:  INR 2200 crore (Group Turnover)
 Infrastructure
• 42 state of the art manufacturing facilities
• Total production capacity of 7million garments
per month (both woven’s & knits).
• Over24000 sewing machines
• In house state-of-the-art Washing and
Embroidery facilities
• 140 Multi head Computerized Embroidery
Machines with a capacity of 40 Billion stitches
per month
• Washing facility of over 50 tones of garments
per day
• Fully Integrated ERP solution
• State-of-the-art fabric processing / dyeing /
printing plant
 Major Buyers
USA EUROPE
• Tommy Hilfiger • Tommy Hilfiger
• Wal-Mart • Armani Jeans
• Kohl’s • Kaufhof
• United Colors of Benetton • Colmar
• E spirit • Daks
• Gap
• Emporio Armani
• Reebok
• Enzo Lorenzo
• Marks & Spencer
• H&M
• Eddie Bauer
• Ann Taylor
• Gas
• Hollister • Guru
• Abercrombie & Fitch • Furnari
• jc penny • American Eagle
• Banana Republic • Mango
• Target • Calvin Klien
• Phillips Van Huesen • Polo ralph lauren
• Mexx • Decathlon
Thread supplier Fabric suppliers
• Coats • Fabric is mainly procured
• Vardhaman from three sources:
• Pashupati • Nominated supplier as
• Oswal referred by the buyer
• Own fabric manufacturing
units
• Third party fabric
manufacturing units like
Gokulraj Exports, Alok
Industries etc
 Co related with Design Studio,
Departments
• Shahi is one of the largest exporters of garments from India offering
ready-to-wear Ladies, Men’s and Children’s garments.
• Mr. Harish Ahuja, the Managing Director, operates from Head Office,
Faridabad.
• There are different Strategic Business Units in Shahi Exports which are as
• follows.
• Knit Division –General Upper Wear
• MNB – Men’s and Boys’ Division
• LSD – Ladies Specialty Division
• LFD – Ladies Fashion Division
• LDD – Ladies Dress Division
 Departmental study
1 Marketing/Merchandising department
2 Sampling department
3 Purchasing department
4 Production -this department includes;
• cutting section
• embroidery section
• sewing section
• washing section
• finishing section
5 Human resources department
6 Finance and accounting department
 Merchandising
• Merchandising is a process through which products are planned, developed, executed
and presented to the buyer. It includes directing and overseeing the development of
product line from start to finish. Marketing and merchandising department: A team of
merchandisers and marketers work together under a profit controls head.
Merchandisers handle the foreign buyers. The teams are made according to the
buyers being handled. Two type of merchandising done in garment exports
•  Marketing merchandising.
•  Product merchandising.

•  Marketing merchandising
• Main function of marketing merchandising is
•  Product Development
•  Costing
•  Ordering
• Product merchandising
• Product merchandising is done in the unit. This includes all the responsibilities from sourcing
tofinishing i.e. first sample onwards, the products merchandising work start and ends till shipment. A
Merchandisers key responsibility is as folloW
•  Product Development
•  Market and product Analysis
•  Selling the concept
•  Booking orders
•  Confirming Deliveries
•  Designing and Sampling
•  Costing
•  Raw Material
•  Flow Monitoring
•  Production Follow Ups
•  Payments Follows
 sampling
• After issuing the indent the from design studio under the designer's name, the in charge
from sampling dept. will send some one to collect the fabric from the studio for cutting and
then later on it will be sent for whatever processes that are required for completion of that
particular design and style. And after the construction of the garment it is sent for finishing
as per the brand standards. And then later on these samples are showcased in various
buyer meetings to get the bulk order on them.
• TYPES OF SAMPLES PRODUCED IN UNIT 9

•  Proto Sample.
•  Fit Sample.
•  Pilot Run Sample.
•  Size Set.
•  Shipment Sample.
•  Sales Sample.
 Purchasing
• Difference between sourcing and purchasing
department is that the sourcing department
works for sourcing the
• fabrics alone while the purchasing department
works for sourcing the accessories and trims.
However, the working procedure is the same
 Embroidery
• The embroidery section is a department which
comes into picture only when the particular
style demands.
• The embroidery section is the centralized and
the second largest embroidery unit in Asia. As
the embroidery section receives the garment,
style and the embroidery details they calculate
area, stitches involved, thread and punch cards
and start the operation.
 Printing
• following are the processes followed for printing :
• • Receive art work from designer
• • Receive the SOP for printing from the printing in-charge as per
format
• • Discuss the SOP with the designers, exposers, technicians and
production personnel regarding the number of
• colour and sequences of printing
• • scan the designs in the scanner
• • Develop designs for each of the colour combination
• • Trace the design on tracing paper
• • After developing the design get it approved by the design team
• • After getting the approval give the tracing films for exposing
 Washing
• washing or finishing that has to be done for that particular
style according to the buyers specifications and hence it plays
a vital role in the final feel and the texture of the garment
which has to match the specifications of the buyer 100%.
• Washing of bits is totally depends upon the buyer. Two types
of washing are followed in this department
• . (i) Bit parts
• received
• and (ii) Garments from stitching.
• In which process washing is needed is decided by the buyer
 Other Department
• Planning Department
• Industrial Engineering Department
• Fabric Audit Department
• Fabric stores
• Accessory Department
• Maintenance
• Systems
• Documentation Department