Digital Living Experience Session 2 V2a

Digital Living
Experience
Social Media & You
mala.sarat.chandra@gmail.com
@malachandra
http://www/linkedin.com/in/malachandra
12/8/21 mala.sarat.chandra@gmail.com 1
About me
@MalaChandra
http://www.linkedin.com/in/malachandra
Overview of Sessions
 Session 1 Motivations for using the web
 Session 2 Social Media Definition and Usage Trends
 Session 3 How Social Media is driving change
 Session 4 Using Social Media Tools and Technologies
Overview of Sessions
 Session 1
 Motivations for using the web
 Information seeking, Entertainment, Communication, Content
sharing, Shopping
 http://www.slideshare.net/Milady123/digital-living-experience-sess
ion-1
 Session 2
 Social Media Definition and Usage Trends
 News, Search, Voting, Bookmarking, Blogging, Video & Photo
sharing
 Session 3
 How Social Media is driving change
 Session 4
 Using Social Media Tools and Technologies
I have a dream for the Web...and it has two
parts. In the first part, the Web becomes a
much more powerful means for collaboration
between people. I have always imagined
the information space as something to which
everyone has immediate and intuitive access,
and not just to browse, but to create.
Furthermore, the dream of people-to-people
communication through shared knowledge
must be possible for groups of all sizes,
interacting electronically with as much ease
as they do now in person.
—Tim Berners-Lee
Weaving the Web, p 157, 1999
A digital day
http://www.wired.com/culture/lifestyle/magazine/17-08/by_media_diet
Static Dynamic
Interactive Participative
Application-based Browser-based
$$ Free
Slow speed Increasingly faster
One content creator/owner Collaborative
Surfers & Contributors Social Networks
1.8 billion global users
2009
Evolution of online interaction
From one-way
Communications To multi-party
Conversations
What is Social Media?
http://www.technologyevangelist.com/2007/11/overlapping_starfish.html
Definition of Social Media
 Social Media is the  Examples of social media
democratization of content applications
and the understanding of the  Wikipedia (reference)
role people play in the  MySpace and Facebook (social
networking)
process of not only reading
 Twitter and Jaiku (microblogs)
and disseminating  YouTube (video sharing),
information, but also how Second Life (virtual reality)
they share and create content  Digg and Reddit (news
for others to participate. It is aggregation)
the shift from a broadcast  Flickr and Zooomr (photo sharing)
mechanism to a many-to-  Blogtv, Justin.tv, and Ustream
(livecasting)
many model, rooted in a
 Stickham, YourTrumanShow
conversational format (episodic online video)
between authors and people.  del.icio.us (bookmarking)
(Brian Solis)  World of Warcraft (online gaming)
Social Media Communities
Social Media Communities
Communities
 Organizing around a
common concept or goal
 Many conversations &
activities with different
sets of participants
 No centralized facilitation
 Community leaders
emerge or are self-
selected based on
engagement level
http://www.meetup.com
Online Communities
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
http://www.blogher.com/files/Social_Media_Matters_2010.pdf
More than half the top ten media destinations
are Social Media
Social Media Jargon
Social Networking Crowdsourcing Mashup
Lurking Tags
Friends Collective intelligence
Social Bookmarking
Sharing Democratization of Content Profile
Folksonomy
Taxonomy Avatars Microblogging
Facilitator
Links Aggregators wikis
Forums Malware Post
Blogs
User Generated Content (UGC) Comments Vlogs
Presence Communities
IM chat Feeds categories
Membership Registration Blogrolls
email Alerts Widgets
Select technology enablers of the social
web
Instant Messaging
2001: P2P Communications
2003: Protocol
2000/2001:
2006: Microblogging Delicious
Napster Social Bookmarking

Pyra Labs
1999: Netscape created RSS

Types of social web sites
 Social News
 Consumers vote for articles they deem worthy of broader exposure; each
submission gets one vote
 News articles get on front page of social news sites based on collective
votes
 These sites serve as inspiration for Bloggers, journalists & others
 Social Bookmarking
 Store favorite sites with tags for easy, anytime, anywhere return
 Share and discover bookmarks of “friends” and the public
 Social Networking
 Profile & “Friend” based networks
 Rapid, viral, global growth
 Other content sharing sites
 Photography, Video, Music
Implications for daily life
“The Web is more a social creation than a technical one. I designed
it for a social effect—to help people work together—and not as a
technical toy” —Tim Berners-Lee, Weaving the Web (1999)
 A world of possibilities
 Gain rapid access to information and people
 Hold conversations with individuals & community;
business & government; local & global
 Discover & share place, time and presence information
with others
 New implications
 Boundaries and contexts – public and private
 Persistence of the “digital me” and “digital you”
 Personal efficacy
Establishing a web presence
Web 1.0 (before dotcom bust) Web 2.0 (after dotcom bust)
1. Professional websites were 1. Open source and social

difficult and expensive for platforms make it easy and
individuals affordable for individuals
2. Technical know-how (e.g. 2. Open source “themes” and
graphics design, HTML) tools enable anyone to publish
required for publishing 3. Cheaper and Faster
3. Webhosting and domain 1. New domain names (e.g.) .me, .tv
name registration were 2. Many “free” and inexpensive web
hosting services
expensive
4. Limited ability to voice
individual opinions, engage
in conversations 4. Highly engaged consumers,
viral, fast spread of
information
What do you want from the social
web?
Information
Goods &
Services Entertainment
Content
Communication
Production
Social Media as an information source
Monitoring news on social media
Google Alerts provides the latest results

from a variety of channels:
 News stories and blogs
 Video comments http://www.google.com/alerts
 Pages found in Google’s web search

 Google’s own forums/mailing lists
 Google Groups
Monitoring news on social media
http://technorati.com/
http://www.search.twitter.com
Monitoring news from
multiple social media sources
http://www.keotag.com/
Searches on Technorati, Blinklist, delicious, Twitter, Google,

IceRocket, Blogdigger, TailRank, Live Search, Bluedot,
Newsvine, BlogPulse, Bloglines, Digg, reddit, Yahoo!, and
YouTube
http://www.google.c
om/search?hl=en&t
bs=lr%3Alang_1en
%2Cctr%3Acountry
US&as_q=world+c
up+2010+&as_epq
=south+africa+offic
ial+theme+song&as
_oq=&as_eq=&nu
m=10&lr=lang_en
&as_filetype=&ft=i
&as_sitesearch=&a
s_qdr=d&as_rights
=&as_occt=any&cr
=countryUS&as_nl
o=&as_nhi=&safe=
active
http://en.wikipedia.org/wiki/2010_FIFA_World_Cup
Social Bookmarking
 Bookmarks enable storing links to favorite websites inside
a browser
 Tends to bloat the browser & slow it down
 Ties the user to a particular machine & browser
 They are private and cannot be shared
 Social Bookmarks enable organizing, tagging and storing
favorite links online on social bookmarking services
 They are accessible from any web access point
 They are shareable and can be private or public
 Social bookmarking services display most popular
bookmarks
 Home Page is constantly refreshed to be current
 Log-in to go to customized page directly
 Share bookmarks with friends and access theirs
Top Social Bookmarking Sites
http://www.ebizmba.co
m/articles/social-book
marking-websites
Not all these sites are strictly social bookmarking sites. Some are
content discovery sites with bookmarking features.
Using Social Bookmarking Sites
 Create, tag, categorize and annotate bookmarks
1. Bookmarklets embedded in browsers to provide
shortcuts to certain tasks
2. Add-ons and Toolbars for browsers
3. Navigate directly to the website
 Log-in is typically required
 Navigate to custom home page or directly to a tag
page
 Find and add “friends” to your network
 View their bookmarks
 Subscribe to their favourites via RSS
Delicious.com
http://www.delicious.com
Diigo
http://www.diigo.com
Digg
http://digg.com/search?s=world+cup+2010++
StumbleUpon
http://www.stumbleupon.com/favorites/
Comparative statistics
http://www.bizshark.com/company/delicious.com
http://www.youtube.com/watch?v=uYNVdVhW4iA&feature=related
Democratization of Content
 With social media tools, it is easy for everyone try
to influence others via online publication
 Personal Publishers
 People publishing via social media to meet their personal
needs, either on a social or professional basis or, very
frequently, both
 Media Publishers
 People or organizations using social media tools to create
marketable content and online services
 Enterprise Publishers
 Organizations working to improve their communications
inside and outsite their organizations for reasons related to
their core mission
http://www.contentnation.com/wiki/chapter-3-the-three-tribes-of-content-nation-media-enterprise-and-personal-publishers
Can you access the Internet?
Then you can be a
 Media Producer
 Cultural critic
 Political commentator
 News reporter
 Publisher
 Brand Marketer
………..
……………
……………….
 User Generated Content (UGC)
 Upload Photos and Videos
 Write Blogs
 Create and publish Podcasts
 Create and upload mashups
 Collaborate with others on content
production
10.6%
81.6%
http://sysomos.com/reports/video
YouTube
http://youtube.com
YouTube
Social aspects of YouTube
Share across social media services
YouTube on Twitter
http://twitter.com/YouTube
Top Photo Sharing Websites
Facebook Photo Sharing
 > 3 billion photos
uploaded every
month
 > 5 billion pieces
of content being
shared each week
http://www.facebook.com/?sk=media
Photo Sharing Websites
Photo Book Sites
http://photo-book-review.toptenreviews.com/ http://photo-book-review.toptenreviews.com/shutterfly-p2572-video-1.html
Blogging
http://www.sysomos.com/reports/bloggers/
Personal Blogs from
Wordpress.com
http://www.wordpress.com
Online Comments
http://news.bbc.co.uk/2/hi/asia-pacific/7362547.stm
Mashup: Kutiman series on YouTube
John Peters, in his book, Speaking into Air,
claims that “in the age of electronic media,
[communication] has become the art of
reaching across the intervening spirits to touch
another’s body (p.225),”
There is, indeed, pleasure in the physicality

involved in creating something heartfelt, even
as simple as a webcam video of you attempting
to sing, and then sharing that with others. That
pleasure is only surpassed at the moment it
http://www.youtube.com/watch?v=EsBfj6khrG4&feature=channel
generates a physical response in another, the
moment were the bodies in the medium are
moved to action.
http://flipthemedia.com/?s=kutiman
Video Logs
http://www.youtube.com/watch?v=z75Rd85rTUg http://www.youtube.com/watch?v=jHiMU_7b2kU
http://www.youtube.com/watch?v=VGe2cwsR-IQ http://www.youtube.com/watch?v=D-dZyhT_I
12/8/21 mala.sarat.chandra@gmail.com Vo&feature=PlayList&p=42852938A83720A2 61
&playnext_from=PL&playnext=1&index=1
Resources needed to create a vlog
 Camcoder
 Web Camera
 Good quality microphone
 Video Editing Software
 WAX
 Zwei-Stein
 Apple iMovie
 Windows Movie Maker
 …..
Remixing, Mashups and User Generated Content
 “Sharing music without  “A few days ago a kid
permission is a violation of downloaded one of my songs
copyright, as the industry from my Web site. He re-
contends, but digital recorded it at home, changing
technology makes the bits that he didn't like and
downloading music off the then put up his version on his
Internet inevitable. The own site. The new version is
industry missed an written his way, with changes
opportunity to turn informal to the melodies and some of
file-sharing into a profit the lyrics and it is available as
center when it failed to buy an MP3. It is unbelievable. If
Napster, the first of the he can do that, imagine what
popular downloading services, can happen in the future”
when it had a chance in 2000” - David Bowie, January 1999
http://www.boston.com/bostonglobe/editorial_opinion/editorials/arti
cles/2009/02/01/stop_lawsuits_not_music/
Social Networking
Social Networking Services
 Websites with membership and privileges
 Membership Privileges may include the ability to
 Create personal profiles & personalized Home pages
 Establish friends networks
 Set up and/or join Interest Groups and communities
 Exchange information
 Engage in conversations and debates
 Play games
 Share content including photos, videos, text, music
 Send and receive Status Updates
 Subscribe to Feeds
 Influence and be influenced on products, buying decisions,
Brand popularity
Facebook Demographics and Statistics
2010
http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
The top 2 Social Networking Sites
Facebook Twitter

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Digital Living

1.8 billion global users

2006: Microblogging Delicious

Napster Social Bookmarking

1999: Netscape created RSS

1. Professional websites were 1. Open source and social

Google Alerts provides the latest results

 Pages found in Google’s web search

Searches on Technorati, Blinklist, delicious, Twitter, Google,

There is, indeed, pleasure in the physicality

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