Академический Документы
Профессиональный Документы
Культура Документы
• Periodic surveys
• Customer loss rate
• Mystery shoppers
• Monitor competitive performance
• Customer profitability
• Customer equity
• Lifetime value
• Customer • Business
database database
• Database • Data warehouse
marketing • Data mining
• Mailing list
• To identify prospects
• To target offers
• To deepen loyalty
• To reactivate customers
• To avoid mistakes