MOTHER’S BUYING BEHAVIOUR

By Ruchi Mishra
• OBJECTIVE - To study the buying behavior of mother
• TIMING OF VISIT – 4 - 9 pm
• STORE – Big Bazaar,
• LOCATION – R City, Ghatkopar
• DEPARTMENT – Kids wear
• TARGET – Mothers
• FOOTFALL – 40-50(4-6pm )
- 70-80 (7-8.30pm)
• MAXIMUM FOOTFALL TIMING – 7-8.30 pm
 OBSERVATION
• Most of the customers have just visited for window shopping
• Very less footfall as compared to previous week
• They don’t have any specific reason for visiting the kids wear section
• Less aisle area for customers
• Options of graphic tees and core jeans were less
 CONCLUSION
• Since the construction of metro is going on people were not visiting the
store to avoid traffic jam
• New outlet of brand factory has opened near R City attracting a lot of
customers
• Stock of graphic tees and core jeans were not available during the sale and
hence created a huge loss