Activation Plan For

Transporters
• Objectives

• Looking to grow Awareness for the Company & reach more of the consumers (Transporters) who
really matter.
• Connect to the target audience in an emotional way that helps in making positive image of the
company.
• GDP Share:

• The contribution of the transport sector to India’s GDP has increased from 6% in 2001-02 to 6.7%
in 2012-13 .
• Within this, road transport has increased from 3.9% to 4.9%, being the primary driver of the
increase in the transport share. and this share of road transport has been increased to 10% in
2019.
• Ownership of Trucks in India:

• 75% of the fleet is with those who own up to five trucks.

• 15% of the fleet is with those who own between six to 20 trucks.
• Only about 10% of the fleet is with those who own more than 20 trucks .
• Problems with Truck Transporters:
• Solutions by Wheelseye:

• SaaS platform provided by wheelseye helps in fundamental business technologies, such as email, sales
management, customer relationship management (CRM), financial management, human resource
management (HRM), billing and collaboration & bringing transporters over internet. This helps the
transporters idle time and making their operations smooth.

• GPS tracking systems by wheelseye can provide a variety of information regarding driving

behaviour including speed, engine start-up and shut-down times and idling time.
• This information can be used by transporters to enforce driving policy and curb unwanted behavior
like excessive speeding, tardiness and extended idling..

• Fastag Solutions by Wheelseye focuses on moving swiftly by seamlessly connecting moving

vehicles with toll plazas and banks. Modelled on the lines of National Payments Corporation of
India’s FASTag mechanism, it enables accurate tracking and quick collection of tolls.
• Transport Nagar Activation

• We will be building awareness for the company by engaging directly with target audiences
consumers and giving them what they want.

• With transport nagar we can help in making the brand stand out from the rest, attract new
enrollments and raise its public profile as compared to its competitors.
 
• The benefit of TPN marketing is that partners tend to be open to learn about new brands.
• Plan of Action

• As the First Phase of the activation plan, we are going to pitch the transporter that is having their
own mode of conveyance.
• We will suggest owners and drivers road safety tips, Medical Emergency tips , Soft skills etc.
Here are some activities or branding for partners we can help with:

• We will provide attractive gifts for partners and drivers like Cap, key-Chain, T-shirt, Umbrella, Cold
Water Jug, Coffee Mug, Facemask, Facesheild etc.
• 1-Transport Nagar Main gate branding.
• 2- Branding on Truck.
• 3- Commercial umbrella.
• 4- Sign glow board for transport office or shop.

• Also, we will place the standees of branding with partners company name.
Thanks For Being With US…….