ICFAI UNIVERSITY TRIPURA

HYPOTHESIS TESTING

Business Research Methods

Presented by:
Name: Subash Tripura
ID No: 19IUT016022
Sec: A
Presented to: Dr. Anindita Sinha Ma’am
CONTENTS

• Introduction
• Company Profile
• Objectives of the study
• Methodology
• Data Analysis
• Findings
• Conclusion
 Introduction

A hypothesis is an assumption about a population

parameter. So, a statistical hypothesis is an assertion or
conjecture concerning one or more populations. To prove
that a hypothesis is true, or false, with absolute certainty,
we would need absolute knowledge. That is, we would
have to examine the entire population. Instead, hypothesis
testing concerns on how to use a random sample to judge if
it is evidence that supports or not the hypothesis.
Company Profile

Hindustan Unilever Limited (HUL) is India's largest

Fast Moving Consumer Goods company with a
heritage of over 80 years in India. On any given day,
nine out of ten Indian households use our products
to feel good, look good and get more out of life –
giving us a unique opportunity to build a brighter
future.
 Founded 1933; 87 years ago
 Headquarters Mumbai, Maharashtra, India
 Sanjiv Mehta (CEO)
 Products Foods, cleaning agents personal care
products and water purifiers.
 Revenue ₹38,785 crore (US$5.4 billion) (2019-
20)
Objectives of the study

Objectives of the study is to test the

assumption made by Hindustan Unilever
Ltd. committee member regarding
customer average monthly expenditure
towards Soap whether it is correct or
not.
METHODOLOGY

The study in based on both Secondary as well as primary

data which will be collected through Convenience,
personal interview, company reports, web sites etc.
Area of the Study: The research study was done by
given a problem.
Sample size:- The sample size of this study is 30
Sampling technique:- Convenience sampling .
Source of Data: Secondary data and Primary data has
been used for this study.
 
Statistical Tools: Analysis of Variance (T- test one
Tailed) method is used to calculate the data.