USE OF COMMUNICATION AND IT

Definition of communication:

• The English word “Communication” has been

derived from the Latin word “Communis” which
means to share information, ideas,f acts or
information. Communication takes place
between two or more persons.
 It is an ongoing process
 It is effective if both the sender and receiver
are aware of the goals of communication.
 Communication is incomplete without
feedback from the receiver and etc.
Communication, the exchange of ideas, has
become faster, easier, and more efficient due to
advances in technology.
• Tools of communication :
• Social Media. ...
• SMS Text Messaging. ...
• Email Marketing. ...
• Direct Email. ...
• Blogging. ...
• Voice Calling.
• Video chat
 COMPONENTS OF COMMUNICATION

• The communication process is

made up of four key
components.
• Those components include
encoding, medium of
transmission,
decoding, and feedback. Sender
and Receiver are also a part of
it.
Sender Encoding Channel decoding Receiver

Feedback
 SENDER
Sender is a person who sends the message. A
sender makes use of symbols (words or graphic or visual
aids) to convey the message and produce the required
response.
For instance - a training manager conducting training for
new batch of employees. Sender may be an individual
or a
group or an organization. The views, background,
approach, skills, competencies, and knowledge of the
sender have a great impact on the message.
 ENCODING
Encoding is the process where
the information you would like to
communicate gets transferred into
a form to be sent and decoded by
the receiver.
 CHANNEL
Channels are the way you convey your
message. These channels include verbal such as
telephone,
and face-to-face conversations as well as non-verbal such
as e-mail and text messaging. Each individual channel has
its strengths and weaknesses in terms of communicating.
For instance - Written medium is chosen when a message
has to be conveyed to a small group of people, while an
oral medium is chosen when spontaneous feedback is
required from the recipient as misunderstandings are
cleared then and there.
 DECODING
Decoding is on the receiving end of
communication. This stage is just as important
as encoding. Communication can go downhill
at this stage if the receiver is not practicing
active listening skills or if they do not possess
enough information to accurately decode the
message
 RECEIVER
• Receiver is a person for whom the message is
intended or aimed. The degree to which the
decoder understands the message is
dependent upon various factors such as
knowledge of recipient, their responsiveness
to the message, and the reliance of encoder
on decoder.
 FEEDBACK
Feedback is the main component of
communication process as it permits the sender to
analyze the efficacy of the message. It helps the
sender in confirming the correct interpretation of
message by the decoder. Feedback may be verbal
(through words) or non-verbal (in form of smiles,
sighs, etc.). It may take written form also in form of
memos, reports, etc.
Types of communication based on the
communication channels used are:

1.Verbal Communication
2.Nonverbal Communication
 VERBAL COMMUNICATION

• Verbal communication refers to the form of

communication in which message is transmitted
verbally; communication is done by word of
mouth and a piece of writing. Objective of every
communication is to have people understand
what we are trying to convey. In verbal
communication remember the acronym KISS
(keep it short and simple).
Verbal Communication is further divided into:

1. Oral Communication
2. Written Communication

1. Oral Communication
In oral communication, Spoken words are used. It
includes face-to-face conversations, speech, radio etc.
2. Written Communication
In written communication, written signs or symbols
are used to communicate. A written message may be
printed or hand written.
 NON VERBAL COMMUNICATION

 Nonverbal communication is the sending or receiving of wordless

messages.

 We can say that communication other than oral and written,

such as gesture, body language, posture, tone of voice or facial
expressions, is called nonverbal communication. Nonverbal
communication is all about the body language of speaker.
Nonverbal communication has the following
three elements:
1. Appearance
Speaker: clothing, hairstyle, neatness, use of
cosmetics.
Surrounding: room size, lighting, decorations,
furnishings
2. Body Language
facial expressions, gestures, postures
3. Sounds
Voice Tone, Volume, Speech rate 
 BARRIERS IN COMMUNICATION
• EXPECTATIONS
• AVOIDANCE
• FIXING
• SCAPEGOATING
• PROBING
• SPEAKING IN CODE
• CONTROL
• BLAMING
• CONFLICT AVOIDANCE
(CHAOS) ?
• EXCLUSION
• BOUNDARY OR BARRIER
• Information overload
• Trust and credibility
• Time
• Emotions
• Message congruency