BIG DADDY GROUP

БИЗНЕС ПЛАН
Для оптовой и розничной
продажи чая под зарегистрированной
торговой маркой
Содержание Бизнес
плана
Краткий инвестиционный меморандум

Резюме проекта

Продажи и маркетинг

План производства

Оборудование

SWOT Анализ

Баланс(расходы и доходы)

Кодекс этики

Примечание
 Brief Investment Memorandum
Tea in Azerbaijan is one of the most ancient
and favorite drinks of the entire population.
The birthplace of tea is China, however,
Azerbaijanis themselves consider it their
national treasure.
The idea of growing tea in regions with a
humid subtropical climate in Azerbaijan
arose in the 1880-1890s. During this time, the
Lankaran-Astara district attracted attention
due to favorable climatic conditions and now
produces 99% of Azerbaijani tea
The average person consumes about 30 kg
of tea per year. In this regard, we can say that
the demand for these products is constant
and there will be no problems with the
implementation. Under favorable conditions,
the payback period of the project is 13
months, and the breakeven of the project is 2
months.
In recent years, exports have grown by 23%
compared to 2016 and reached 7 thousand
tons. Moreover, the main exporters of tea are
Ukraine (2.3 thousand tons), Moldova
(about 1 thousand tons), Poland, Germany,
Latvia (all - less than 0.5 thousand tons).
Цель проекта- оптовые и
розничные продажи чая в
упаковках, производства Project Abstract
Азербайджан Sun Tea, сорт
высший, название
«Азербайджан», торговый
брэнд« Natiq Tea». На старте
планируется начать бизнес в
Республике Казахстан, г.
Алматы , с населением 1 900
000 чел. В дальнейшем
планируется расширение зоны
тор- торговли до всей
территории Республики
Казахстан, России и других
государствах ближнего
зарубежья. На начальном этапе в
ассортименте будут предста-
лены 2 вида чая:
1)Премиум чай черный,
крупнолистовой букет
2)Премиум чай черный
крупнолистовой
В перспективе планируется
расширить ассортимент и
включить в него черные,
зеленые, белые , красные,
ароматизированные, фруктовые,
а так же в одноразовых пакетах
и другие виды чаев.
 Фабрика по производству чая
Sun Tea Azerbaijan, работающая
в составе «Azersun Holding» с
1996 года, занимает видное
место среди заводов по
упаковке чая в Содружестве
Независимых Государств (СНГ).
Компания является
региональным лидером на
Южном Кавказе с
производственной мощностью
около 15 тысяч тонн в год.
Компания производит лист
чистого зеленого чая на своих
заводах по первичной
обработке чая, которые
расположены в Ленкоранской и
Астаринской областях. Ее
деятельность охватывает
сушку, скручивание,
ферментацию, сухую
сортировку, упаковку,
отделение посторонних
примесей (ветка, плодоножка,
металлический загрязнитель
и т. д.), а также упаковку. В

Sun Tea Azerbaijan

основном компания производит
упакованные чаи, зеленые чаи
и фруктовые чаи.
 • The start of sales is planned in
large supermarket chains, as well
as cooperation with wholesalers. In
Sales parallel, work will be carried out to

and expand the sales sphere.

Negotiations will be held and
Marketing
presentations will be presented to
travel agencies, large factories and
other interested enterprises.
 It is planned to start production by
obtaining the appropriate licenses and
certificates, renting a room that complies
with all technical and hygienic
production and regulatory acts, acquiring
Plan of production specialized packaging and packaging
equipment, concluding a contract for the
supply of tea in the form of raw materials,
hiring personnel, and other preparatory
measures. The entire production process
will be carried out in the city of Lankaran.
 Scheme of
Production Process

Tea purchase Production process

Export of products
to Kazakhstan
 Structure of organization

Manager

Sales
Accountant
Manager

Process Security
Operator 1 Operator 2
engineer guard
 Order of
equipment
• The equipment is purchased from the
Russian company “Integral +”. It was founded
in 1987, Russia, Tatarstan, the city of Kazan.
From the very beginning, the company
headed for the production of high-tech
products in the best traditions of the
military-industrial complex: packaging
equipment, radio modems, automotive and
security radio systems, which are not inferior
in quality to their foreign counterparts.
Today, the company occupies one of the
leading places in the country for the
production of packaging equipment,
regularly takes part in international
exhibitions, including abroad.
Packaging apparatus INPAK-PRO 1. Packing apparatus (pre-packing)
Production of Russia, Kazan

Equipment 1
Automatic packaging device CONVERT-A
Production of Russia, Kazan
2.Packing apparatus (boxes)

Equipment 2
 SWOT Analysis

Strengths: Weak sides:

1. Own technology 1. Lack of equity
flexibility 2. Underdeveloped
2. Capacity Status branch network
3. Finished product quality

Capabilities: Threats:
1. Growing global demand 1. The fall in the price of
for Azerbaijani tea tea in the world market
2. Solvency growth in the 2. Possible technical issues
Kazakh market 3. The emergence of
3. Ability to serve consumer competitors
groups
BALANCE (Expenses and Income)
 Employee Protection

Property Protection

Code of Ethics Customer protection

Shareholder protection

Promotion of responsible citizenship in the

world
 Respect for a person is a
fundamental principle of the Big

1.Protection Daddy Group: everyone is obliged to

contribute to the solidarity of the
of enterprise team by forming effective
employees professional hierarchical and
functional relationships - open,
honest and respectful towards all.
 • ASSET PROTECTION
Preserving the integrity of the
assets belonging to the Group is
the key to its prosperity,
beneficial to all staff members
• PRIVACY RESPONSIBILITY
Employee groups may possess
information that belongs to the
Group and must remain
confidential, as its disclosure
could be detrimental to the
interests of the Group.

2.Property
• PROTECTION AND
MAINTENANCE OF THE
Protection
GROUP IMAGE
The positive image of the Group
as a whole, as well as the
reputation of its products and
services, are the main conditions
for its stability
In light of this, the group and its employees undertake:

• Observe all the rules, processes, technical and environmental requirements

designed to ensure the safety and quality of the Group's products

• Provide customers and consumers only verified and truthful information about the
offer, the nature of products and services

• Observe laws and regulations in the field of personal data protection of existing
and/or potential customers

3. Customer Maintaining the confidence of our clientele in the

activities and products of the Group is one of the
protection primary tasks of our company.
 The completeness and reliability of
internal and external information on
accounting, finance or company
management, published or
4. Shareholder transmitted in any other form, is a
protection guarantee of trust not only of
employees, but also of investors,
whom the group can turn to attract
investments for its further
development
 5. PROMOTION OF A RESPONSIBLE CIVIL POSITION IN THE ENVIRONMENT

Third Party Relationship Political and Religious Activities

The Group strives to build strong and fair
relations with its economic partners
(members of the trading network,
financial partners, suppliers and so on)
Employees of the group have the right
to engage in political and/or religious
activities outside the Group: they can
carry out these activities exclusively in
private hours after hours and are
obliged to refrain from any form of
proselytism
Note • All statistics and chronological sequence are
reliable and were taken from reliable sources.

• All prices for expenses are as high as possible, in

order to prevent a budget crisis. Each AZN will be
taken into account in a strict order, all accounting will
be conducted transparently and provided to partners
every reporting month or, if desired, on the basis of a
contract.

• Cost estimates were made taking into account

2020 prices.

• The ownership of the “NATIQ TEA” brand remains

with “BIG DADDY GROUP LLP”
WORK PERFORMED BY
THANK YOU
GURBANOV AZER

FOR YOUR
HUSEYNZADA MURAD

ATTENTION