Presentation

on
Internship Report
 Prepared By:
Mithila Sultana
ID: 16200008
Batch; 7th
Major in Marketing
Department of Business Administration

Prepared For:
Department of Business Administration
School of Business
Ranada Prasad Shaha University

5 June,5 ju 205 2550

 P r e s e n t a t i o n To p i c

The Effect of Advertisement on Products and

Services of NCCBL: Customers Perceptions
Introduction

The major sector of my internship , I have spent on my

research topic entitled “The Effect of Advertisement
on Products and Services of NCCBL: Customers
Perceptions”.

I spend many days to gain knowledge about the

products and services of banking sector and their
a d v e r t i s i n g s t r a t e g y.
 Advertising & Bank

“Creative without strategy is called ‘art.’ Creative with

strategy is called ‘advertising”
  – Jef I. Richards

The most important challenge of a bank is how to

e f f i c i e n t l y r e a c h t h e c u s t o m e r, w i t h t h e r i g h t p r o d u c t o r
service, at the right time.
 Profile of NCC Bank Limited

National Credit and Commerce Bank Ltd.

bears a unique history of its own. The
organization started its journey in the
financial sector of the country as an
investment company back in 1985.
Objectives of Report
 Limitation of Study

1. Small sample

2. More dependence on the primary sources

3. the management of the bank was unwilling to

share or disclose some information
Methodology of Data Collection

Primary
Secondary
Data
Data
 Comparative Advertising activities of NCCBL

Unique Strategy Unique Strategy Unique Strategy Unique Strategy

Strong Partners (Bkash Creativity in Ads Tag Line No strategy
& Grammenphone)
Famous Face
Analysis of Questionnaire Survey
How do you know about NCCBL?

Sponsorship 10%

Sales promotion 50%

Personal selling 23%

Advertising 17%
 Advertisement of NCCBL is attractive

Advertisement of NCCBL is attractive

97%

0% 0% 0% 3%

Strongly Agree Neutral Disagree Strongly

agree disagree
In which media you will feel comfort to see our
ad?

In which media you will feel comfort to see our ad?

60%
50%
40%
30%
20%
10%
0%
n rd r
ok io a e ine
o is o ap az
c eb lev illb s p
ag
a Te B w
F Ne le
t m
af
Le
 How well do you remember our last
advertisement?

How well do you remember our last ad?

Remember the ad 7%

Remember the product 0%

Remember the company 27%

Don’t remember at all 73%

 Phone
How well do you remember this ad?

THANK YOU0
0 0.13 0.87

1
0
Name 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

Don’t remember at all

Email Remember the ad only
Website Remember product & company
Remember ad concept & company
Findings of Report

Fast remittance NCCBL mainly use

personal selling, sales
service than promotion, sponsorship
other and billboard for
competitors advertising.

Promotional
Difficult to get
activities Are not
the exact in satisfaction
location. level .

There is no
Interior & Exterior
classy tagline or
designs in NCCBL
concept or face
is not attractive.
in advertising.
Recommendation of Report

More emphasis on the advertisement

Increase TV , Newspaper, social media advertisement

Remittance service as advertising strategy

Occasion based ads, Innovative ads

Computer facilities and ATM booth should increase

Offer more customized services

Introduce online banking

Training for marketing team urgently need

Conclusion

• Finally I want to say that the NCC Bank Ltd. with its futuristic
vision has the prospect to bring out the change and revolution in
the banking sector of Bangladesh. All that the bank has to do is
to work with the marketing policy of the bank. Thus some
innovative products should be discovered and in some cases
existing products may be customized.
• To make people aware of these NCCBL should make more and
more innovative advertising in social media as per customer's
perceptions.