NetMeds

Comprehensive study of
E-Pharmacy after the High
Court ban

By Group 9
Problem statement

A month-long sale ban by Delhi High court

and Madras high court on Netmeds.

Loss of customer trust and brand value.

Research on market penetration, market

development, product development and
diversification
Our focus is to understand the strategies
that helped the company to comeback and
gain the trust of customers.
 Target Market

❖ group of consumers which are identified as possible buyers

❖ allows the firm to direct its capitals to those customers 

❖ means of boosting efficiency

❖ helps in creating brand loyalty

 Segmentation & Targeting
Demographic Behavior
Urban class adults Ease of comfort

Value
Genuine medicines & 100
Geographic Psychographic
years of experience
Tier 1 & Tier 2 cities High Quality of Life (QOL)
B2B or B2C ?
 POP & POD

● Customer Service ● Same day delivery

● Supply Chain

● Reach
 Methods of Research Applied

Online Survey Offline Survey

● An exhaustive survey was

Brand Identity
initiated where we did cluster
· sampling to collect descriptive
Purchase Behaviour
data on brick and mortar
pharmacies.
Customers
Demographics ● The owners were approached to
Purchase Frequency understand their viewpoint of
online pharmacies and its impact
Brand Awareness on their business.
 Implications

❖ Consumer remains aware and updated about current happenings which affects his buying decision
❖ Only 23% percentage that consists of those who were not affected at all by this event and who did
not lose trust on online pharmacies in general strengthens our earlier implication
Implications (continued)
★ Majority belongs to Tier 1 cities
★ Only 4% belongs to the rural areas
★ age too was recorded in
questionnaire
★ convenience bias - MBA students

But,
➢ Age - old aged people will benefit
from door to door yet reliable
services.
➢ Netmeds’s already strong supply
chain and operations can capitalise.
Recommendations

Untapped ❑ Lost consumer Faith due to

ban which needs to be
Market regained.

❑ More focus on Genuinity of

❑ More than 95% of people
medicines sold to regain the
in rural market purchase faith
medicine from offline store

❑ Untouched market so can

avail First Mover’s
Product
advantage Genuinity
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 ❑ Tell advantages to the
Retail consumers of ordering
online like home delivery
stores ❑ Make them friendly with
using app to order the
❑ Price main consideration medicines online
for buying medicines

❑ For the time being until

consumers shift wholly App using
to e- pharmacy campaign

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