Telefocus’05

Session-III Broadband Services-Delivery Strategies

New Delhi ::January 21, 2005
Arvind Mathur
GM, Product Management and Marketing
 Sify Wireless Broadband Initiatives

1. Defining Broadband

2. Corporate and Retail Delivery Strategies

3. Path Forward
The need…for speed (at a price)
Definitions

What is Broadband?
DoT Definition:
“… an ‘always-on’ data connection that is able to support
interactive services including internet access and has the
capability of the minimum download speed of 256 (kbps) to
an individual subscriber from the (PoP) of the service
provider… (including) real-time voice transmission to the
extent that is presently permitted under the ISP license with
Internet Telephony”

{FCC Definition: connections with speed exceeding 200kbps in

at least one direction}
Terrestrial Wireless : Regulatory initiatives*

2.40-2.48 GHz Band

De-licensed for outdoor use on non-protection, non-interference and
non-exclusive basis

2.40-2.4835 GHz Band

De-licensed for low power indoor use (IEEE 802.11b, 802.11g)

5.15-5.35 GHz Band

to be de-licensed for indoor, low power Wi-Fi systems

De-licensing of 5.25-5.35 GHz, 5.15-5.25 GHz in the future

* Broadband Policy 2004, Government of India

Broadband : What’s driving it? What’s stalling it?

• Corporate Sector
Converged, Triple Play (Voice, Video, Data) Services
• Retail Sector
Internet, VoIP, Video, Games, Interactive, Education

• Affordability
International, Domestic Bandwidth, NIXI
CPE
• Standards
• Content
• Regulation
 Sify Infrastructure for Delivery :: MPLS WAN
 70+ points of presence MUM PBDC
FLAG
MUM ENT
 Core DS3 backbone SMW3

(upgradeable to STM-1/4/16) PUNE

AT

MAA
BLR HYD
DEL VEL
JN JM
HH
GGN

i2i
DEL
BLR HYD
OKH MAA VN MF
TDL

Resilient IP MPLS Core

SAFE
Cochin
LM

Domestic & Intra-city Backbone DS3 links from different carriers STM1 Gateway Link
(International)
Under implementation (or or before Jan 1st, 2005) DS3 Gateway Link
(International)

Mumbai Delhi Gurgaon Pune

Bangalore Chennai Cochin Hyderabad

Sify Confidential and Proprietary

 Sify Infrastructure for Delivery :: Reach
 70+ points of presence
 Core DS3 backbone
(upgradeable to STM-1/4/16)
 Meshed Core

Resilient Backbone

Sify Confidential and Proprietary

Wireless Broadband for Corporate Delivery
Central office
ERP Mail
Server Server

Triple Play
Remote Office
Or
IP Data Firewall
e0
Triple 50 ?
e3 e1
IP Voice Analog
Phone
D
A
e2
D
A
X
X

CE
IP Video
Video
Conferencing
Equipment
Internet
ISDN Backup
CE

PE
PE
Analog D
D Analog
Phone A
A Phone
X
X
Sify Cloud
CE PE PE CE
Video Video
Conferencing ISDN Backup ISDN Backup
Conferencing
Equipment Equipment

Remote Office IP MPLS Core Remote Office

Application Prioritization, QoS

IPSEC Tunnels ISDN Backup LL Backup Wireless BB

Sify :: IWays

• Centrally managed User account

– Option of roaming between IWays with same userid

• Consistent speeds based on the mode selected

– Internet Browsing mode @ 96 kbps
– High Speed mode @ 256 kbps
– Video Chat mode @ 256 kbps

• Desktop hygiene controlled through the application

– Restricted as needed access to users
– Users cannot install software or modify the system
configuration.
– All temporary files and history flushed on user log
out
Sify :: IWay VoIP
Sify :: IWay Video Chat
Gaming @ Sify

• Nascent games market in India: $8-10 million in 2002 *

• Growth rate around 35 % annually *
• Indian games market will touch $100 million by 2006 (AC
Nielsen)
• Games market primarily driven by PC gaming
• Less than 100,000 consoles, over 7.5 million PCs *
• Dominated by gray market, estimated at about 3 times the
regular market: $25 million
Interactive Games :: Contests
Sify Broadband Experience

www.sifybroadband.com

sifybb\sifybbhome1.htm
Sify Wireless Broadband Roadmap

’06

’05

’04
WiMaX GA
’02
WiMaX Trials

2.4 GHz Low Cost PtP, PtM

Unlicensed, SACFA-free

5.7 GHz PtP, PtM Licensed

802.11 Wi-Max
The path forward

WiMAX

3G/2.5G WiFi

Destination
Home
(Office
Hotel
WiFi
Airport,
Campus,
Cafe, On the Go WiMAX + WiFi + 3G/2.5G
etc.)
devices enable a powerful
communication service platform
WiMAX Business Model /Technology Evolution
Capabilities 4G

Mobile Service Mobile 802.16e

Dense Cell Overlay Network
t u re
Mobile Triple Play c
• Freq < 2.5 GHz Licensed stru ion
ra at
•
•
Mid cost networks
HH & Notebook focus
Inf Migr

Early 802.16e
Portable Service
Cell Data Overlay Network
• Freq < 3.5G Licensed
• Low/Mid cost networks
• Notebook focus

Access Service 802.16-2004

Data Overlay w/ Voice
Freq 3.5 GHz & Up Lic& Unlic
• Low cost network
• RG focus

2005 2006 2007 2008

Access deployments start w. 802.16-2004 in underserved areas
New cell overlay networks w. 802.16e will introduce fixed/portable
and ultimately Mobile Broadband services
 © 2003 Intel Corporation
The path forward
ACCESS Metro Zone Mobility
802.16-2004 & 802.16e 802.16e 802.16e

Nomadic Mobile
Fixed Metro zone
Outdoor
Wi-
Fi Fixed
Indoor

Backhaul Enterprise
Campus Piconet

Wi-Fi* Hotspot

• Deployable: Q2’05
• Fixed Access
• Data Focused
(16e in ‘06) • Deployable: 2006/early ‘07
• Fixed and Portable access
• Data, some Voice
• Deployable: 2007/early ‘08
• Mobile Access
• Data, Audio, Voice, Video?
• Client Integration for PC’s &
Handhelds

Intel Confidential Broadband Wireless Division

THANK YOU