Non-Financial Key Performance Indicators

 
In Non- Financial Key Performance Indicators Godrej basically measures itself on three parameters- Better
livelihoods, Sustainable Sourcing and Health and well- being.

Reduced Specific
Reduced Waste to Landfill
Specific GHG
Renewable Emissions
Reduced Energy 64%
Reduced Specific Water Portfolio at
Specific Energy Consumption 53%
Consumption
50%
42%
37%
 Future of FMCG Sector in India
PROJECTIONS:
• India expected to become the second largest
consumer market in the world by 2030.
• By next 10 years, the overall retail in India is
expected to double to $1.5 trillion.
• GT/Kiranas in Metros and Tier 1 & 2 cities are
expected to upgrade to look and feel more like
•
MT.
E-commerce could easily account for 15-20%
of total retail by 2030.
• 50% of retail will be driven by higher
smartphone and internet penetration, growth
of digital & mobile payments, and there will be
huge expansion of logistics infrastructure.
01SCENARIO ONE
FMCG companies can give up the ownership of
the distribution model, and partner with multiple
players for the best market coverage between
urban and rural markets, focusing their own
efforts on marketing, branding and in-store
merchandising to create best-in-class shopper
experience (“retailtainment”).
•
02 SCENARIO TWO
Companies likely to partner with
aggregators, e-commerce delivery
companies, rural distribution companies, and
distribution arms of modern trade to drive
coverage.
• With the distributor community shrinking,
and the need for scale, technology, higher
margins, speed, along with a need for better
trained sales force, many brands are likely to
move to larger distributors who have multi-
state or even national footprint.