Академический Документы
Профессиональный Документы
Культура Документы
UNIT 1
Subheading goes here
Customers in 21st century
• Navigational characteristics.
• • Website structure.
• • Website organization. •
• Effectiveness of its content.
• • Website informativeness.
• • Website entertainment
Online exchange process affects
consumer navigation behaviour
• Technological, Social/Cultural and Legal
contexts
Outcomes
Individual
•Connect
Characteristics
Internet •Create
resources
exchange •Enjoy
•Learn
•Trade
Technological context
• Home connection Speeds
• Changing landscape of digital receiving
devices such as mobile phones
Social trend
• Trusting each other
• Types
1.Sophisticated consumers
2.Information overload(attention economy)
3.Multitasking(Millenials)
4.Home and work
5.I want what I want when I want it
6. Online oxygen
7. Self service
8. Privacy and data security
9.Online crime
Legal
• Piracy is missing
• Unsolicited mails
Individual characteristics