Pure Storage

Leith Huesin (Account Executive)

Matthias Wolf (Account Executive)
Mario Wiese (System Engineer)

1 © 2020 PURE STORAGE INC.

⠀
Wer ist Pure?

2 © 2020 PURE STORAGE INC.

⠀
Die Gründer sind Softwareentwickler
​Menschen hinter Pure
​John Colgrove
John "Coz" Colgrove was one of the founding engineers at VERITAS Software (merged
with Symantec in 2005), where his 20-year career culminated as Fellow and Chief
Technology Officer for the company's Data Center Management Group. Coz was the
primary architect for the hugely successful VERITAS Volume Manager (VxVM) and
VERITAS File System (VxFS), and later served in various other engineering, management,
and consultative roles. During his time at VERITAS, Coz became one of the industry's
foremost experts on optimizing I/O streams and data structures for the unique idiosyncrasies
of rotational hard drives, a challenge he's now resolving for solid-state Flash memory. Prior
to VERITAS, Coz was with Amdahl Corporation, where he was a key contributor to the
development of the UTS mainframe UNIX operating system kernel. After leaving Symantec
in 2008 to pursue personal interests, he joined Sutter Hill Ventures in the role of
Entrepreneur in Residence. It was there he observed the growing acceptance of solid-state
storage by enterprises that led him to co-found Pure Storage with John Hayes, with the goal
of fully exploiting the advantages of the new technology. Coz is a graduate of Rutgers
University, and holds over 70 patents in the areas of computer system and reliable data
3storage design.
© 2020 PURE STORAGE INC.
​John Hayes
John Hayes joined John Colgrove to co-found Pure Storage in 2009 after serving in
Yahoo!'s Office of the Chief Technologist, where he investigated web architectures for
collaborative development of highly-reliable systems. He joined Yahoo! via the acquisition
of Bix, where he was a founding engineer. John's work prior to Yahoo! focused on
developing distributed platforms for real-time interpersonal interaction in a variety of areas
including entertainment, medicine, psychology, and defense. During this time, John
became interested in the underlying architecture of reliable distributed systems, particularly
those built from unreliable components. His diverse experiences have led him to develop
new approaches to make today's increasingly complex distributed systems more reliable.
John holds a degree in Computer and Systems Engineering from Guelph University in
Ontario, Canada.
Wer wir sind
​Von gestern bis heute
Storage Spezialist

7000+ Kunden
2009: Gründung (Stealth Mode)

2011: Erste Systemauslieferung Flat & Fair

2013: Deutscher Markt

3400+ Mitarbeiter
2015: FlashArray //M & NVMe

2017: FlashBlade Scale-Out NAS 1/3 Forschung und

Entwickelung

2019: FlashArray //C

86,6 NPS Score
Leader Gartner
Magic Quadrant

4 © 2020 PURE STORAGE INC.

Leader – Fünf Jahre in Folge
​2018 Gartner Magic Quadrant for Solid-State Arrays (SSA)

Gartner Magic Quadrant for Solid-State Arrays, Valdis Filks, John Monroe, Joseph
Unsworth, Santhosh Rao, July 23 2018

This graphic was published by Gartner, Inc. as part of a larger research document and
should be evaluated in the context of the entire document.
Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with the
highest ratings or other designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose.

Download now:
https://www.purestorage.com/microsites/gartner-m
q-2018.html

5 © 2020 PURE STORAGE INC.

 NC T
Y
TE ES
Pure Storage Portfolio

LA OW
L

(B
L
ST K, D
​Flash

OC
RU Bs
CT , VM
TIER 1 APPS &

UR s)
ED
DATABASES

UN ILE
(F
ST & O
RU BJ
CT EC
UR T)
ED
PERFORMANCE REAL-TIME
MODERN DATA
BLOCK AND VVOL
ANALYTICS

EXPERIENCE AI / ML
Cloud
Block Store
EDA
VIRTUAL
• FAST Matters MACHINES
HPC
TIER 2
• Simple is Smart APPS CONTAINERS
CONCURRENT SCALE-OUT
UNIFIED FILE & OBJECT
DATA
• Cloud is Everywhere WAREHOUSE RAPID
RESTORE

• Subscription to Innovate

LO
CAPACITY-OPTIMIZED QLC CLOUD

W
UNIFIED BLOCK & FILE ARCHIVE BACKUP BACKUP

ES
TC
OS
BIGGEST

T
SCALE
CloudSnap

6 © 2020 PURE STORAGE INC.

Neue Medien
​Pure Storage integriert neue Flash Medien ganz schnell

DRAM-LIKE PERFORMANCE

SCM

SLC

MLC
$/GB
TLC
$/GB

QLC

CAPACITY-OPTIMIZED QLC
UNIFIED BLOCK & FILE
LOWER COST
PER GB

7 © 2020 PURE STORAGE INC.

Was macht Pure anders?
Die FlashArray Architektur

8 © 2020 PURE STORAGE INC.

⠀
9 © 2020 PURE STORAGE INC.
10 © 2020 PURE STORAGE INC.
Direct Flash Module
​NVMe Speed (kein SAS Anschluss mehr)

11 © 2020 PURE STORAGE INC.

Die Architektur entscheidet
​Was uns einzigartig macht

Die FlashArray Firmware

Purity ist eine
„Software-Defined Engine“!

12 © 2020 PURE STORAGE INC.

FlashArray Purity: Flexibel und zukunftssicher
​Die Architektur entscheidet

• Abstraktion von Software und Hardware mittels

Purity
• Stateless Controller (alle Meta Daten liegen auf den
Flash Medien selbst): Dadurch können Storage
Controller unterbrechungsfrei auf die neue Generation
(Release) gebracht werden
• Neue Flash Medien (wie z.B. Storage Class Memory
(SCM)) können schnell integriert werden
• Die gesamte Flash Kapazität wird direkt durch Purity
adressiert und bedient (kein Flash Translation Layer
dazwischen)

13 © 2020 PURE STORAGE INC.

 BUILD FOR
MIXED
WORKLOADS

16 © 2020 PURE STORAGE INC.

 KEINE
KOMPROMISSE
✅ Effizienz Features ✅ Synchroner Spiegel
✅ Verschlüsselung ✅ Proaktiver Support
✅ AlwaysOn QoS ✅ Applikations Plugins
✅ Keine Lizenzkosten ✅ API First
✅ Unterbrechungsfreier ✅ Pure1
Betrieb & Skalierung

17 © 2020 PURE STORAGE INC.

 OUR SEVENTH GENERATION OF EVERGREEN,
NON-DISRUPTIVE UPGRADES!

//M
FA-450
FA-420
FA-320
//M R2

2.2, 9.1,
128 GB 256 GB 512 GB 1 TB 1.9, 3.8, 7.6 TB 18.3TB 2.2, 4.5, 9.1,
18.3TB

2012 2013 2014 2015 2016 2017 2018

NVMe JOURNEY

18 © 2020 PURE STORAGE INC.

Mit dem Beschaffungsmodell
„Pure Evergreen“ Geld und
Aufwand sparen

19 © 2020 PURE STORAGE INC.

⠀
Pure Storage Beschaffungsmodell
​Kosten sparen mit Pure Evergreen (Stateless Architektur, Unterbrechungsfreie Upgrades und Konstante Wartungspreise)

Kosten sparen bei Nachrüstung

Other €uro

Pure Storage

0 50 100 150 200 250 300 350

4. Jahre 8. Jahre 12. Jahre

20 © 2020 PURE STORAGE INC.

 SHARED ACCELERATED STORAGE FOR EVERY WORKLOAD
FROM 15 TBs TO 3 PBs

2.5PBs
44-878TB
PERFORMANCE

1.3 PBs
20-622TB
450 TBs
20-185TB raw

200 TBs
10-94TB raw

40 TBs
10-22TB raw

EFFECTIVE CAPACITY

21 © 2020 PURE STORAGE INC.

FlashArray im Detail

22 © 2020 PURE STORAGE INC.

⠀
Einfach
Effizient
Evergreen
23 © 2020 PURE STORAGE INC.
 FAST Matters
FAST Analytics
“The data we collect is extremely valuable and we
need to analyze the data in as short a time as
possible to maximize that value. Pure Storage
ensures we deliver on that promise.”

24 © 2020 PURE STORAGE INC.

 NO TUNING

25 © 2020 PURE STORAGE INC.

 NO TRAINING

26 © 2020 PURE STORAGE INC.

Einfachheit
​FlashArray Angebot (Beispiel)

​Produkt Anzahl Preis (fiktiv)

​FA-X20R2-FC-38TB-38/0 1 70

​FA-X20R2-FC-38TB,INTL-1MO,PRM,Gold 36 (months) 30
Total: 100

27 © 2020 PURE STORAGE INC.

 31,5 Sekunden

DUAL-PARITY RAID VOLLE PERFORMANCE

BEI
AUSFALL/UPGRADES

99,9999%
STETS VERFÜGBAR
UNTERBRECHUNGSFREI FLASH ERROR RECOVERY
E >shutdown /s /t 3600 ?
HW & SW UPGRADES
28 © 2020 PURE STORAGE INC.
ActiveCluster
Transparenter Failover auf Basis synchroner Datenspiegelung

CLOUD MEDIATOR

ACTIVE ACTIVE

COMPUTE COMPUTE

Multi-Site Active / Active

Zero RPO, Zero RTO

29 © 2020 PURE STORAGE INC.

 EVERGREEN SUBSCRIPTION MODEL
Self Driving Storage Storage as a Service
BETRIEB
BESCHAFFUNG BETRIEB Nächste Generation
Kapazitäts- &
30 Tage Rückgaberecht Controller-Upgrades im
laufenden Betrieb

Nächste Generation im
Garantierte laufenden Betrieb
nutzbare Kapazität Ohne Datenmigration!
Gleichbleibende Wartungspreise
SSD Austausch, für
Alle SW auch in Keine Stellschrauben immer – jedes TB nur
Zukunft kostenlos
1x bezahlen
Software-Updates im laufenden Betrieb
Pure as a Service Proaktiver Support (Pure1)
(pay as you Upgrade-Pfade zu neuen
ES2 growth) Technologien garantiert

INVESTITIONSSCHUTZ ÜBER DIE GESAMTE LAUFZEIT

30 © 2020 PURE STORAGE INC.
 Evergreen Gold Evergreen Silver
EVERGREEN STORAGE Subscription Subscription

All-Inclusive Array Software ✓ ✓

SOFTWARE Future Array Software Features ✓ ✓
SUBSCRIPTION
Flat & Fair Maintenance ✓ ✓
HW & SW Evergreen “Forever” Maintenance ✓ ✓
MAINTENANCE
SUBSCRIPTION
Predictive Analytics & Services ✓ ✓
Instant L2 Support Access ✓ ✓
Sev 1 Response SLA 15 min 15 min
WHITE GLOVE Support Managed Upgrades ✓ ✓
SUPPORT
SUBSCRIPTION On-Site Break/Fix SLAs 4HR & NBD 4HR & NBD
Mobile/SaaS-Based Monitoring ✓ ✓

Evergreen Architecture
Right Size & 30-Day Guarantees
Free Every Three
MEDIA & Upgrade Flex Controllers**
CONTROLLERS
SUBSCRIPTION Capacity Consolidation**
✓ ✓
✓ ✓
✓ ✕
Trade-in Credit No Credit
Trade-in Credit /w 4X
Purchase
No Credit

31 © 2020 PURE STORAGE INC.

*See Evergreen Storage program terms **Requires purchase of qualifying capacity

 INTRODUCING

NVMe-oF
50 Gb/s Ethernet
RoCE v2

NATIVE NVMe-oF
EXPANSION SHELF

28 x DirectFlash™ Modules
Up to 512TBs Raw (1.9 PBs effective)
with 18.3 DirectFlash™ Modules

32 © 2020 PURE STORAGE INC.

Pure1

33 © 2020 PURE STORAGE INC.

⠀
 GLOBAL SENSOR REAL-TIME
DATA LAKE AI ENGINE
NETWORK SCANNING

>10,000 >TRILLION >7 PB

CLOUD-CONNECTED DATAPOINTS / DAY TELEMETRY DATA
ARRAYS

YOU
> ARE
> > NOTIFIE
! > D
SUPPORT NOTIFIED,
FINGERPRINT SEARCH EACH ARRAY MATCH! TICKET OPENED
EACH KNOWN ISSUE IN REAL-TIME FOR
(NOW 100s) ISSUES

34 © 2020 PURE STORAGE INC.

 MÖGLICHKEITEN VM ANALYTICS
​Ihr Vorteil! SNAPSHOT
META CATALOG
WORKLOAD
SIMULATION

PERFORMANCE
AI-DRIVEN PREDICTIV FULL STACK GLOBAL ANALYTICS
MANAGEMEN E SUPPORT ANALYTICS DASHBOARD
T
MOBILE EXPANDED
DASHBOARD ARRAY VIEW

ACTIVECLUSTER
MONITORING SUPPORT CASES PREDICTIVE APIs
SUPPORT

>_ REST

35 © 2020 PURE STORAGE INC.

 MÖGLICHKEITEN VM ANALYTICS
​Ihr Vorteil! SNAPSHOT
META CATALOG
WORKLOAD
SIMULATION

PERFORMANCE
AI-DRIVEN PREDICTIV FULL STACK GLOBAL ANALYTICS
MANAGEMEN E SUPPORT ANALYTICS DASHBOARD
T
MOBILE EXPANDED
DASHBOARD ARRAY VIEW

ACTIVECLUSTER
MONITORING SUPPORT CASES PREDICTIVE APIs
SUPPORT

>_ REST

36 © 2020 PURE STORAGE INC.

 KEINE
KOMPROMISSE
✅ Effizienz Features ✅ Synchroner Spiegel
✅ Verschlüsselung ✅ Proaktiver Support
✅ AlwaysOn QoS ✅ Applikations Plugins
✅ Keine Lizenzkosten ✅ API First
✅ Unterbrechungsfreier ✅ Pure1
Betrieb & Skalierung

37 © 2020 PURE STORAGE INC.

REAR

38 © 2020 PURE STORAGE INC.

 WARUM PURE?
✅ Effizienz ✅ Innovationstreiber
✅ Einfachheit ✅ NVMe
✅ Evergreen ✅ Keine Lizenzkosten
✅ Keine Kompromisse ✅ Skalierbarkeit
✅ Mixed Workload ✅ Support
✅ No Tuning ✅ Pure1
✅ Hochverfügbar ✅ Kultur

39 © 2020 PURE STORAGE INC.

 ​ASK ME ANYTHING

Q&A
43 © 2020 PURE STORAGE INC.
⠀