“Boost Your Run Digital Campaign”

By
Presented By

Murad Ahmed - 1521796030

Jonayed Al Zaber - 1430621030
Gazi Mohammed Masnun - 1431041630
Ishrat Zahan Meem - 1410189630
Ferdaous Al Imran - 1521808030
Akram Hossain – 1511948030
 Digital Marketing Plan of adidas
 Building strong customer relationship by doing regular interaction
via social media like Facebook and Twitter.
 Building brand awareness by using YouTube channel.
 Adidas focuses on affiliate marketing.
 During the matches, Adidas tweets images of the athletes who used
their brand and they also use trending hashtag of the match.
 Live streaming during World Cup and Olympic events.
 Email marketing.
 Create an integrated platform to team up and boost all the runners
and sports lover.
 Setting vending machine in popular places.
Why adidas does Digital Marketing?
 For building relationship with the consumers.
 For creating more brand image widely.
 To bring the excitement.
 The company uses technology to fuse online and
offline.
 To Increase Consumer Engagement.
 For promoting the brand highly through rewards.
 To know the consumers feedback and get huge
response.
How adidas did that Digital Marketing
Campaign?
 Create a integrated platform to team up all the
runners. (Mi coach)
 Started a game-join team-earn points-get rewards.
 A range of running events were held during the period.

The Process:
 Step 1 (Joining the Team)
At first, the participants signed up through Facebook and got a #team adidas bracelet and activated them.
 Step 2 (Earn Points)
Runners could get reward points by checking in with the bracelet. They By uploaded a photo of completing
running missions via adidas Micoach app.
 Step 3 (Get Rewards)
The runners then went to adidas flagship store. They tap the bracelet
to the interactive vending machine and redeemed gifts with the
reward points.
 2500+ REGISTERED PARTICIPANTS
11000+ USER GENERATED PHOTOS
8000+ PEOPLE INTEREST WITH THE VENDING
MACHINE
 Observations
(Digital campaign comparison between adidas and Nike)

 Encourage people to feel comfort and
energetic.
 Providing point to influence people.
 Instantly getting feedback.
 Following the customers by their smart
devices.
 It showed how effectively it will improve our  Follow the customers through the social media.
lifestyle.
 Started a gaming policy.
 Encourages people to be their best possible
version.
 Nike gives promotional offer during the
campaign.
 Nike doesn’t look for instant feedback. They look
feedback on Twitter, Facebook etc.
As all are their target people.
 Nike looks for the customer who have active good
lifestyle.
 Recommendations
(For improving Digital Campaign)

• Improve digital campaign with targeting.

• Improve digital campaign with tailoring.
• Leverage trigger marketing.
• Measurement of marketing strategy result.
• Test to see how good marketing campaign is performing.