Learning activity 15 Evidence 8: Presentation "Steps to export”

GAES 6

MEMBERS INSTRUCTOR:
  YOLIANA HERNANDEZ ROZO
ROBINSON MARTINEZ CASTILLO
MABEL NATALIA RIOS
WILMER ALEXIS MOSQUERA APONTE
JOHN JARVY MUÑOZ TOVAR

SERVICIO NACIONAL DE APRENDIZAJE – SENA

 
 
 GESTIÓN LOGISTICA
 
FICHA No. 1667939
 Ten steps to successful
exporting

Step I: Decide where to sell

Research is vital! Identify the markets with a little desk
research. Find the import figures of products similar to
your own and the economic growth rate of a potential
new market.
Look up the demographics, cultural and religious
practices and your potential competition.
Step 2: Have a plan
A business plan of the company does not achieve success on its own,
but minimizes the risks and optimizes the results of the operation, it
must cover from the tariff classifications, the description of the
consumption and the market segments, the main competing
products, technologies, quality standards, product adaptations, costs
and prices for the client to research and development of new
products.

Step 3: Choose a route to market

The distribution can be ... directly to users, which may be an
appropriate option for small processors that cover small areas; to all
retailers that agree in an area; to supermarkets, as long as they find
the product acceptable and sufficient quantities can be delivered; to
wholesalers suitable for the largest processors; to institutions and
services of banquets at home.
Step 4: Find the opportunities

The possibility of finding new business opportunities is usually

the trigger to get down to work in their development. We can cite
four different strategies to focus on that search.
The development of products.
The development of the markets.
Penetration in the market, this is a business expansion strategy
that is based on trying to increase the degree of penetration or
participation in our target market through an additional
dedication of our resources. Diversification, that is to say,
towards business models, markets, or activities different from the
usual ones.
Step 5: Start marketing

Discover the customer's needs

Adapt the product to those needs
Define an appropriate product strategy
Develop communication, advertising and promotion campaigns.

Step 6: Understand the admin

The embassy of the destination country will help you clarify the
customs requirements. Registration, forms and payments. The
documentation is at the heart of the export, without it there is
no contract, no transport and no payment. The requirements
from one country to another.
Step 7: Get paid and get insured

The Incoterms are a set of international rules, the registers of the

International Chamber of Commerce, which determine the scope
of the commercial clauses in the international sales contract.

The Incoterms determine:

The price range
At what time and where there is the transfer of risks on
merchandise from the seller to the buyer.
The place of delivery of the merchandise.
Who hires and pays for transportation.
Who hires and pays insurance.
What documents are handled each part and its cost.
Step 8: Legal considerations

Understanding the legal and regulatory environment in all

countries that would like to export is vital We can help you put
your paperwork in place and put it in touch with us

Step 9: Transport logistics

Speaking of transport in logistics is talking about movement in
cargo in all its known forms: air, sea and land, through which
inputs, raw materials and finished products are transferred from
one point to another according to a demand planning
Step 10: Success!

Take responsibility, delivery and experience with knowledge in

the top positions competitively in markets and exports.