IDM jury work Sem 6

Aarushi Gupta
Mridula Grandhi
Ravikant
Shuswalini Shadangi
  Kaleido has been a manufacturer of body and beauty care
products for the past one year.
 Kaleido products are ready to meet your body care, toiletries,
facials, skincare and hair care needs and are available at
www.kaleido.in.

About our  All products have natural raw ingredients.

brand  We do not use animal products and do any animal testing for
our products.
 The Body Shop has conducted many campaigns to ban animal
testing.
 The Body Shopbelieves that true beauty comes from self-
confidence, vitality and positive huma thoughts.
  As our brand is providing cosmetics, hair care products, etc to
the consumers. We can say that we are providing/ selling good
to consumers directly.
 We through are our online website will take the orders of
customers and deliver their desired products to them.
Business Model  Therefore, we are following the E-tailer business model.
 E- tailer model says that – Any brand who has online version of
retail store, where customers can shop at any hour of the day or
night without leaving their home or office.
  Sourcing first selling later:
 
The quality check carried out during outbound and deliveries are

Logistics much faster.

Since we have physical stores also, it is the most appropriate model
to follow.
Supply Chain
 Raw materials procurement Picklist generated
Products manufactured
Picking done
Products shipped to buyer warehouse

Order Packing and generation

inventory management of labels

Order placed by customer

Order shipped from
warehouse
Order Downloaded in OMS

Order handed over to the

Inventory Allocation courier

Order Delivered to customer

 Factories

Delivery &
Pick up
Brick & Mortar E-fulfilment points
Stores center Parcel Hub
  Increment in number of pictures in the slide show.
 Display of offers (season/off season).
 More information about the products.
Changes in our  Display of humanitarian work in brief .
website  A page consisting of customer reviews about the brand and the
website (not product specified) for creating a user friendly
interface for the consumers.
  Normally any large-scale businesses use on-site payments.

 On-site payment method is completely handled on the

company’s own servers.

 Our brand will be dealing with large number of customers, and

Payment as we can serve better if we are more closely in contact with

Method each costumer.

 Therefore, on-site payment method will be helpful to us.

 Here we can handle the customer’s data with no threats of their

personal banking details disclosure to any third party.
 1. Online promotions
 website

Promotional  social media

Strategies 2. Offline promotions

 • Pop up truck - pink in colour
• Organizing different competitions in offices and collages,
• Giving small sample products for people to use.
• Travelling within colleges Making customer interactive session
• Kiosk at malls and colleges
• Discount coupons code in reputed Magazines which can be
Offline redeemed on purchase from website.
• Different attractive Merchandise at stores,
• Doing CSR of a crowdie public place such as airport or beach
or etc, which can promote the brand to a large media
  Augmented reality Filters to try on the makeup
 Different types of discounts when purchased from a particular
online website.
 Cruelty free idea promotion
 Our brand makes cruelty free products. We will make our
consumers aware about this environment friendly step taken by

Online us using these products and how they are contributing in saving
the nature.
 YouTube Channel We will create a YouTube channel so that our
customers can see the tutorial videos of new looks and styles
using our products
 Experience sharing by famous people and influencer.
  User generated content
Hashtag + experience This is a type of usergenerated content where we will
ask the users to share their experience on social media using our hashtag
#dontbewhinybeshiny. We will post their experience on our website and other
social media pages.

 Product promotion poster

we will post the poster showing our product with discounts to attract
customers. We will post it as sponsored stories on Instagram, Facebook and
Social media Snapchat

campaign  Facebook chatbots

We will solve every query of our customers using Facebook chatbot.
Customers can ask questions related to our products and brand and our chatbot
will answer those queries. This way we will show customers how important their
queries are to us.

 Filter promotions
We will give our customers our own Instagram filters using which they can
understand our brand and get aware about our brand more. There will be filters
of eyeshadows, lips, blush, etc