Campus

Journalism
What is Journalism?
What is Journalism?
the activity or job of
collecting, writing, and editing
news stories for newspapers,
magazines television or radio.
–What is Campus Journalism
–What is Campus Journalism?
Enjoyable co-curricular activity of the
school paper staff in collecting, organizing,
and presenting news; in writing editorials,
columns, literary articles, and features; in
copyreading, proofreading, dummying,
and writing headlines – all for the purpose
of putting out a school organ.
–Why Campus Journalism is
important?
–Why Campus Journalism is
important?
Contributors and other writers
form a very diverse group that
expresses the voice of the
student body and their
generation.
NEWS WRITING
What is NEWS?
• Information about current
events printed in newspapers or
broadcast by media (Microsoft
Encarta, 2009)
• usually flows from most
important to least important.
–The Elements of News
–The Elements of News
Timeliness
–The Elements of News
Timeliness
Proximity
–The Elements of News
Timeliness
Proximity
Impact
–The Elements of News
Timeliness
Proximity
Impact
Prominence
–The Elements of News
Oddity
–The Elements of News
Oddity
Conflict
–The Elements of News
Oddity
Conflict
Human Interest
–Essential Qualities of News
–Essential Qualities of News
Accuracy
–Essential Qualities of News
Accuracy
Brevity
–Essential Qualities of News
Accuracy
Brevity
Clarity
–Essential Qualities of News
Accuracy
Brevity
Clarity
Objectivity
–Essential Qualities of News
Accuracy
Brevity
Clarity
Objectivity
Factual
Where to find News?
–Qualities of a News Writer
–Qualities of a News Writer
Aware
Alert
Can do multitasking
Must have a nose for news
Must not be afraid of people
Must be able to finish the article on time
–Kinds of News
–Kinds of News
• Straight News - consists of facts
reported without elaboration
–Kinds of News
• Straight News - consists of facts
reported without elaboration
• News Feature - based on facts - writer
may give his impressions, may describe
and narrate without resorting to biased
opinion
–Structure of News
–Structure of News

Inverted Pyramid
 Structure of News:
The LEAD-
The first paragraph;
Most important part of the
article,
 Structure of News:
The LEAD-
There is one story but can
have 6 POSSIBLE LEADS!
–Editorial Page
–Editorial Page
is the VOICE of the editorial
staff and the readers.
–Objectives of an Editorial
To persuade the readers to
follow a course of action that the
newspaper believes is for the
public good regardless of party
interests involved
–How to write? Understanding
the Writing Process
–How to write? Understanding
the Writing Process
Prewriting:
–How to write? Understanding
the Writing Process
Prewriting:
Planning what to write;
Choose a topic
–How to write? Understanding
the Writing Process
Prewriting:
Identify your purpose and
audience
–How to write? Understanding the
Writing Process
Prewriting:
Identify your purpose and
audience; Persuade to get readers
immediately see the solution and
not the problem
–How to write? Understanding
the Writing Process
Prewriting: Brainstorm Ideas
-Briefly outline your facts
logically before writing the piece.
–How to write? Understanding
the Writing Process
Drafting:
–How to write? Understanding the
Writing Process
Drafting:
Writing the first draft Editorials
usually have three parts: The
beginning, the body and the
conclusion.
 Drafting:
1. The Beginning: Editorial Lead
 Drafting:
1. The Beginning: Editorial Lead
Is the showcase of the write-up.
However, it is not considered the heart
of the story unlike in the news.  The
heart could be in the middle or at the
end, depending upon the whims and
style of the editorial writer.
–The opening statement must be
brief.
–The opening statement must be
brief.
*Emphatic statement or maxim
–The opening statement must be
brief.
*Emphatic statement or maxim
*A striking statement about the
topic.
–The opening statement must be
brief.
*Emphatic statement or maxim
*A striking statement about the
topic.  ex. Patriot, orator, lawyer,
martyr – that was Jose Abad
Santos.
–The opening statement must be
brief.
*Emphatic statement or maxim
*A striking statement about the
topic.
*A quotation
 Drafting:
1. The Beginning: Editorial Lead
2. The Body
–The body should include the
editorial’s basic facts; the
causes and effects behind
incidents, situations,
illustrations and arguments.
–Writing the BODY
remember to:
Keep an eye on the list of
points you intend to discuss.
 Drafting:
1. The Beginning: Editorial Lead
2. The Body
3. The Conclusion
–The Conclusion
The last part drives home the final
important thought or direction.
This conclusion may be in the form
of advice, challenge, command or
just a rounding out or a simple
summary.
–The Conclusion
The writer must remember that
the most emphatic positions are
the beginning and the end.
After writing the draft,
–REVISE YOUR WORK;
*Add action and clarity to writing;
*Rethink, reevaluate and rewrite;
–Proofreading and Editing
 Check for clarity
 Check for errors in grammar,
punctuation, mechanics and
spelling
–Publishing
 Prepare copy for print;
broadcast or electronic media
 Follow style sheet
–Tips for writers
Simple style
–Tips for writers
Simple style
Sound reasoning
–Tips for writers
Simple style
Sound reasoning
One-editorial, one-point rule
Be specific
COPYREADING
Correcting copies (news story,
feature story, editorial. Etc.)
Copyreader
*sometimes called butcher or
mutilator;
Copyreader
*sometimes called butcher or
mutilator;
*Corrects errors in copies;
 
Copyreader
*sometimes called butcher or
mutilator;
*Corrects errors in copies;
*Should know the basics of all
 

forms of journalistic writing

–COPYREADING What to know in
1. Grammar
2. Styles
3. Font/Typography
4. Unit Count
5. Printer’s Direction
6. Headline Writing
7. Copyreading Symbols
–DUTIES OF A COPYREADER
1. Straighten out grammatical
constructions
–DUTIES OF A COPYREADER
1. Straighten out grammatical
constructions
2. Shorten sentences and tighten
paragraphs
–DUTIES OF A COPYREADER
1. Straighten out grammatical
constructions
2. Shorten sentences and tighten
paragraphs
3. See that the paper’s style
requirements are strictly followed
–DUTIES OF A COPYREADER
4. Check names, addresses,
titles, designations,
identifications, figures,
attributions, etc.
–DUTIES OF A COPYREADER
4. Check names, addresses, titles,
designations, identifications,
figures, attributions, etc.
5. Rewrite the some parts or the
story completely if it is poorly
written.
COPYREADING SYMBOLS
COPYREADING SYMBOLS
COPYREADING SYMBOLS
COPYREADING SYMBOLS
COPYREADING SYMBOLS