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Opportunities Threats
• Deploying advance technologies • Increasing Competition
• Emerging Market • Increasing Commodity Prices
• Monthly Per Capita is increasing • Increasing importance of Swadesi
product
Porter’s Five Forces
Buyer Power:
Threat of New Entry: • Buyers want to buy the
• A lot of new entrants best possible by paying
because it is a fast the minimum price and
respond quickly to price
moving commodity Threat of New changes
• Competing through lower Buyer Power
pricing strategy, reducing
Entry • Toothpaste industry is a
costs, providing new low interest commodity
value propositions market so buyers are
attracted towards
Competitive promotions
?
• Relative Market Growth Rate
• Marks
• High
Saturated Product
Removes plaque
Prevents gingivitis
Targeting
Trusted By
Strengthens teeth Functional
Always 100% Generations to
enamel with active Benefits-Dental
vegetarian make teeth
fluoride Hygiene
stronger
Anticavity fluoride
toothpaste
Types of Channels
• Contracted service providers who receives supplies from the
company against firm orders and arrange distribution of
1. Stockist products amongst all outlets at required frequencies
Advertisement
• Colgate advertises for its target segment by highlighting its features
• Its common tagline for all its products is “No. 1 brand recommended by dentist”
Sales Promotion
• VAN for rural market which is a mobile promotion station having screen show, slide show and mike publicity
Public Relations
• PR campaigns are launched in leading newspapers, magazines focused on enhancing image of the product for its target
customers
Suggestions
• Colgate can go on to advertise using billboards, hoardings etc. to increase the reach of its product
• It can also opt for digital marketing such as social media marketing, content marketing etc.
Recommendations