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-Dinakaran is published from 12 centres all over India.:
Delhi; Mumbai; Bangalore; Chennai; Coimbatore; Madurai; Trichy;
Salem; Nagercoil; Vellore; Nellai; Pondicherry

-Dinakaran has a proud record of first Tamil daily newspaper running


from Delhi and Mumbai.

-Recently it made a record of becoming the first Tamil Newspaper


to cross 12 million copies.

-On September 5, 2010 Dinakaran completed two years of successful


Mumbai editions.

- Heavily advertised ² the Big sweep model, SUN network.


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!"# Mr. Kashif, Audit Bureau of Circulations, Mumbai.
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$   $  
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19,059 11,200 12,35,000

16,899 15,103 11,91,000

7,76,000 7,14,000 23,35,991


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SOURCE: Mr. Kashif, Audit Bureau of Circulations.

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1.SUBSCRIPTIONS:
Families :
Tamil speaking; lower sections of the society.

2. STAND up COPIES:
Wheeler Locations:
Borivali, Kandivali, Andheri, Bandra, Mahim,
Matunga, Dadar, Churchgate, VT, Chembur,
GTB, Tilak Nagar, Wadala, Kurla,Vashi
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1. How many papers do you subscribe for on a daily basis?
Please name them.
2. Why have you chosen to read ¶Dinakaran· over its other
Tamil counterparts, including Dinathanti and Dinamalai? Is
it because of an offer or scheme, or you felt their content
is superior to the other Tamil newspapers?
3. If given a good offer, would you switch to the other Tamil
papers like Dinathanti or Dinamalai?
4. For how long have you been subscribing for this paper?
5. Who told you about the paper? Advertisements, friends,
parent·s et al?
6.Do you believe that the paper does justice to the news it
carries? Does it just tell you what to think or goes ahead, and
tells you what to think about?
7.Do you think the content is sensational, biased or relatively
neutral?
8.Do you believe that the paper gives you an overview of
everything that·s happening around you? Does it lay emphasis
on a particular area/ state?
9.Which section of the paper appeals the most to you?
10.Also, which weekly supplement of the paper do you enjoy
reading the most?
11. Do you like the layout and the treatment of news in the
paper?
12. Has the paper changed your outlook towards any particular
issue? Made you believe in any of its policies?
13. Any changes or recommendations?
14.Dinakaran enjoys the highest readership in India in the
sphere of Tamil journalism.
What according to you makes it the numero uno paper?

Thank you for your time and consideration.


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1. How many copies of Dinakaran reach your stand


every day?
2. How many get sold by the end of the day?
3. Is Dinakaran a profitable paper on stands?
4. What is the demand for Dinakaran vis-a-vis
DInathanti and Dinamalai, which are its direct
competitors?
5. Who are the people who generally purchase the
paper? Are they daily readers or just transit ones?
6. Are the readers among the working class or
among the higher class? Among whom is the
paper more popular?
7. Since Dinakaran offers a special supplement
daily dealing with different subjects, is there a
demand for the paper on a particular day
during the week?
8. According to you, is the paper doing well
keeping in mind the minority population?
9. The paper is predominantly sensational. Do
you think it is one of the major reasons for its
large readership?
  +,-./00
Dinakaran owes its success to
these wheelers as the
subscription rate for the paper is
vey low, at 10%.
It·s major centres in India after
Chennai are Pune, Nashik, Thane
and Mumbai.

A look at the Dinakran-friendly


places in Mumbai.
DHARAVI: 2500 copies
CHEMBUR: 800-1000 copies
MATUNGA : 800-1000 copies
12.00"30 0,!
SOUTH MUMBAI:10-15 copies
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„If ad height is more than 46 cms, the ad will be billed for the
page height.
„If the ad width is greater than 29 cms, the ad will be billed for
the page width.
 

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CATEGORY COLOUR BLACK AND
WHITE

DISPLAY Rs. 130 Rs. 65


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CATEGORY COLOUR
CLASSIFIED DISPLAY Rs. 45

CLASSIFIED LINE
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CLASSIFIED LINE Rs. 55

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BEHIND ¶DINAKARAN·
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regional manager

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chief reporter
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transport reporter

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CITY STORIES Three pages of Mumbai- Seven city pages,


Pune news and three without any separate
pages for all the stories space for only Tamil
of Tamil Nadu. Nadu oriented stories.
NATIONAL AND One common page for Separate nation and
INTERNATIONAL STORIES national and world page.
international news
under the title
¶miscellaneous·.
SPORTS NEWS Half a page- India Four pages- full indepth
oriented coverage.
EDITORIAL Single column on page 2 Full edit page
along with the Mumbai-
Pune news.
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VELIMALAR- Friday EDUCATION TIMES-


ANMEGAM- Saturday Monday
VASANTHAM- Sunday TIMES WELLNESS²
Saturday
TIMES ASCENT- Wednesday
WHAT·S HOT- Friday
ROUGE- Saturday
I-DIVA- Sunday
TIMES LIFE- Sunday
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