• Presentation By: Bibek Kandel

• Assessment 2

• Marketing strategies and activities

STUDENT ID: UEDT201

STUDENT NAME: BIBEK KANDEL

STUDENT EMAIL: KANDELBIBEK0@GMAIL.COM

 AGENDA

• Describe Marketing Strategies and Activities

How these strategies can be used to achieve organisational

objectives

Q&A
 M A R K E T I N G S T R AT E G I E S

· Price: Houzit priced its products competitively and value for money for its
customers who expect high quality products. However, one of the main
differentiating factors for Houzit is that it offers a very attractive long term easy to
pay repayment plan.

· Product: The main characteristics of the products on offer include high quality,
unique items that stand out from low-priced mass-produced items and having a
large selection of products from which to choose from. The main products the
company sells include bathroom fittings, bedroom fittings, mirrors, decorative
items and lighting fixtures
 M A R K E T I N G S T R AT E G I E S

· Promotion: As identified earlier, the main marketing strategy would be to

advertise through digital marketing of its products and stores.

· Place: Houzit sells all its products from its physical stores. It has 15 stores in
Brisbane and by 2020 it plans to setup 100 stores in all of the Australian cities.
 O R G A N I S AT I O N A L O B J E C T I V E S

· Presently the value of total sales is $15 million. The objective is to increase it to
$20 million with in the next three years.

· The number of customers who have loyalty membership is to be increased

from the present 10,000 to 15,000 members

· Improve branding and customer awareness of the brand in Brisbane to the

level that at least 1 out 3 people recognise the brand in a random survey which
would be conducted in 18 months
 A L I G N M E N T O F S T R AT E G I E S W I T H T H E S T R AT E G I C
DIRECTION:

With investing time and resources on digital marketing, the brand awareness about
the organization will certainly raise. This helps in achieving the objective of being
recognised by 1 in 3 Brisbane residents with in three years. With increase in brand
awareness the goal of improving sales to $20 million could be easily achieved and
finally the customer loyalty membership will also increase as the number of new
people who visit the stores increase.
THANK YOU