Third midterm

• The students are going to work in teams of max 4 people.

• The students are goingt to choose the type of style of firm.
• The student will be able to recognize what kind of business
organization´s are going to negotiate with.
• The students Will be able to present their type of business firm
defending their products, the services to a forgainers investors.
• First step: Style of firms.
• Second Step: Social prupose
• Third step: Strategic goals and organization charts
• Fourth step:Flow process of the company
• Fifth step: Marketing strategic
• Six step: Round table- Asian or western
How is the evaluation process?
• Submitting in groups the workshop of the third mid –term step by
step
• Presenting the round table.
FIRST STEP
 Partnership

STYLE OF FIRM
Corporation

Cooperative society ,
cooperative retail society,
cooperative whosale society.

Particularship

Corporate alliancesQQAQ
A PARTNERSHIP
TWO OR MORE PERSONS PARNTERS
OR ASSOCIATED

E.G OF A PARTNERSHIP IS: DEPORTIVO CALI PARTNERSHIP

THIS PARTNERSHIP IS BETWEEN:

FELIPE CALERO-OCCIDENTE
NEWSPAPER AND ALEX GOREYEB-
SPORT MAGAZINE
A CORPORATION
SHAREHOLDERS OR
STOKEHOLDERS

ARE:
E.G OD A JOHNSON &
CORPORATION: JOHNSON
A C. RETAIL S (C.R.S). AND C.
ARE COOPERATORS

WHOSALE S. (CWS)
E.G C.R.S : Alejandra’s
cooperative BOTH OF THEM COOPARATE
IN THE MONETARY
CONTRIBUTION-
E.G C.W.S:
COOMEVA
A PARTICULARSHIP
THE OWNER HAS A COMPLTE
MANAGERIAL RESPONSABILITY

AWAJE JEWELRY
E. G OF A PARTICULARSHIP: OR
CREPES AND WAFFLES
 TWO COMPANIES THAT CREATE
JOINT VENTER AN ALAINCE TO DO A COMON
BUSINESS BUT THEY MANAGE IT
IN SEPARATE WAY

alliancesQQAQ
IS THE FUSSION OF TWO COMPANIES IN

Corporate
MERGER ORDER TO REDUCE COSTS SO THE UTILITY
THEY GAIN IT IS DIVIDED BETWEEN THE 2
COMPANIES.

E.G BBV TAKE

IS TO TAKE POSSESION OF OTHER COMPANIES- OVER OF
TAKEOVER
TAKES A HIGHER PERCENTAGES OF THE GANADERO
SHARES BANCK- TAKE A
HIGER
PERCENTAGE OF
SHARES
Second step
SOCIAL PURPOSES
BUDGET

ENVIROMENT

LOCATION
 IS A
COMPRENHENSIVE
SET OF BUDGETS
THAT COVERS ALL
OUTLINES HOW PHASES OF AN
AN ORGANIZATION´S
ORGANIZATION A MASTER OPERATIONS FOR A
WILL ACUIRE BUDGET SPECIFIED PERIOD OF
FINANCIAL TIME
RESOURCES
DURING THE
BUDGET FINANCIA SHOWS WHAT AN
L BUDGET ORHANIZATION´S
PERIOD
BUDGE A CAPITAL OVERALL FINANCIAL
T BUDGET CONDITION IS
EXPECTED TO BE AT
SHOWS THE END OF THE
PLANNED BUDGET PERIOD IF
ACQUISITIONS A OPERATIONS
AND DISPOSAL BUDGETED PORCEDED
OF ASSETS, FINANCIAL ACCORDING TO
SUCH AS LAND STATEMENT
S PLAN
AND
EQUIPMENT
SOCIAL PURPOSES
CONSIDERED SOCIAL PROBLEMS TO
SOLVE (HOW THEY ARE GOING TO
HELP PEOPLE- THROUGH WHAT?
CHARITIES ETC)

CONSIDERED ENVIROMENTAL
PROBLEMS TO SOLVE (THEIR LEBELS
OR PRODUCTS ARE FRINDLY WITH
THE ENVIROMENT)

PROFIT ENTITY- INSIDE OF THEIR

BUDGET.
 • DEPNDES TO
WHO YOU ARE
SOCIAL GOING TO
PURPOSES PRESENT YOUR
PROJECT OR
PRODUCT
• YOU NEED TO
SEE HOW YOU
ARE GOING TO
BUDGET SOSTAIN YOUR
PROJECT OR
PRODUCT-
INCOMES
• DEPENDS OF THE
COUNTRY THEY
ENVIORMEN TAKE VERY SIROUS
T THIS PART. –
FRINDLY WITH THE
ENVIROMENT

DEPENDS IF YOU ARE

LOCATION GOING TO DO A BUSINESS
WITH CHINA OR LONDON
OR USA
THIRD STEP
STRATEGIC GOALS
DRIVE PRIORITY SETTINGS,
RESOURCE ALLOCATION, CAPABILITY
REQUIRIMENTS AND BUDGET
ACTIVITIES

INFORM INDIVIDUAL AND TEAM

OBJECTIVES USED TO FOCUS AND
ALIGN THE EFFORT OF ALL
EMPLOYEES.

INFORM THE MARKETING,

OPERATIONS, IT AND HUMAN
RESOURCES PLANS FOR THE
COMING YEARS
STRATEGIC GOALS
CAN HELP YOU TO PRIORITIZE YOUR
DAILY TASKS- YOU MOVE INTO A
PURPOSEFUL DIRECTION

YOUR MISSION STATEMENT IS YOUR

KEY BECAUSE HELP YOU TO SEE THE
TARGET IF IS IN 5 OR 4 YEARS- YOU
CAN MESSURE THE TIME.

Choose objectives based on your

strategy, not your industry.

Consider all four “perspectives”

when creating strategic objectives.
ORGANIZATION CHART
Organizational charts (or
hierarchy charts) are the graphical
representation of an organization's
structure.

Its purpose is to illustrate the

reporting relationships and chains of
command within the organization
CORPORATE ALLAINCES
FOURTH STEP
FLOW PROCESS OF A FIRM
IS THE DIFFERENT STEPS
OF THE SERVICES OR
PRODUCTS

IS TO SEE WHAT DO YOU

NEED IN ORDER TO FULFILL
YOUR PORJECT

YOU NEED TO SEE THE

CONS- PRO
FIFTH STEP
MARKETING STRATIEGIC
RELATIONSHIP
MARKETING
TRANSACTIONAL
MARKETING
LAUNCHING
CAMPAING
TRANSACTIONAL MARKETING
LAUNCHING CAMPAING
DIRECT:
• SHOWING THE SERVICE OR PRODUCT IN AN ADVERTISING MEDIA
• E.G: TV , RADIO STATIONS, IN SHOPING CENTERS ETC
INDIRECT:
• SHOWING THE PRODUCT OR SERVICES IN DIGITAL WAY- SOCIAL
MEDIA, INTERNET, WEB SIDES ETC.
SEVEN STEP
Roundtable
• Asian
• Western
COUNTRY
• IMPORTER
• EXPORTER
• INTERNATIONAL TRADE CONSULTANT
• TRANSPORT CONSULTANT
• WAREHOUSING CONSULTANT
• BANKING CONSULTANT
• INSURANCE CONSULTANT
• ADVERTISING CONSULTANT
• Negotiation Strategy #1. Don’t forget to do your homework about
your supplier’s culture.
• Through reading and conversations with those who know the country
concerned, you can certainly learn a lot. Don’t overlook your suppliers
as sources of information about their culture. They will usually
welcome your interest, and help the research process.
• Negotiation Strategy #2. Show respect for cultural differences.
• Inexperienced negotiators tend to belittle unfamiliar cultural
practices. It is far better to seek to understand the value system at
work and to construct a problem-solving conversation about any
difficulties that unfamiliar customs pose. Respect for cultural
differences will get you a lot farther than ignorance, so it’s important
to do your research when entering into negotiations with unfamiliar
counterparts.
• Negotiation Strategy #3. Be aware of how others may perceive your
culture.
• You are as influenced by your culture as your counterpart is by his. Try
to see how your behavior, attitudes, norms, and values appear to your
foreign supplier. When you enter into negotiations, it helps knowing
how they see you from a cultural standpoint. You can adjust your
approach during negotiations to get a better outcome if any of these
perspectives are negative.
• Negotiation Strategy #4. Find ways to bridge the culture gap.
• It is possible that cultural differences can create a divide between you
and your suppliers. Constantly search for ways to bridge that culture
gap. The first step in bridge building requires you and your suppliers
to find something in common, such as a shared experience, interest,
or goal.
ROUNDTABLE
• ASIAN :
• FORGET WHAT YOU KNOW ABOUT ‘ASIA’. DIVERSITY IS EVERYTHING, AND YOU NEED TO ADAPT.
• YOU NEED TO PAY ATTENTION TO SUBTLETIES IN BEHAVIOUR AND READ BETWEEN THE LINES:
Body language
CHANGE IN CONVERSATION.
VAGUELY POSITIVE EXPRESSIONS.
• KNOWING HOW DECISIONS ARE MADE WILL GIVE YOU AN UPPER HAND.
• YOU MAY NEED AN INTERMEDIARY.
• Western: